WARREN, Mich. - The United States Mint has again awarded Campbell-Ewald its national advertising contract following a mandatory competitive solicitation, according to Campbell-Ewald Chairman and Chief Executive Officer Anthony J. Hopp.
Campbell-Ewald's winning proposal, which integrated insightful strategy, brilliant creative and solid execution, led to this win of a one-year contract with four option years.
Campbell-Ewald recently launched a highly targeted campaign for the 2009 Ultra High Relief Double Eagle Gold Coin, resulting in more than 65,000 visitors to the microsite, with two-thirds clicking for more information in only 12 weeks.
"We are delighted to renew our successful relationship with the U.S. Mint," said Hopp. "We have helped them with their objectives for the past three years and look forward to the opportunity to continue the momentum by providing innovative and creative communications solutions."
Campbell-Ewald will help the U.S. Mint develop highly targeted campaigns to launch specific products. Campbell-Ewald
is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.