Lowe Campbell Ewald, Detroit Follow Update

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EPA Taps Campbell-Ewald for Childhood Lead Poisoning Awareness Campaign

July 29, 2009


Warren, Mich.

The U.S. Environmental Protection Agency has chosen Campbell-Ewald to partner with them in their mission to eliminate childhood lead poisoning by providing marketing support for the Renovation, Repair and Painting (RRP) rule.

"As one of the largest providers of marketing communications services to federal government agencies, our thorough and deep insights into the EPA's target audiences led to this competitive win," said Campbell-Ewald Chairman and Chief Executive Officer Tony Hopp.

Under the RRP rule, which goes into effect in April 2010, contractors who perform renovation, repair and painting projects that disturb lead-based paint in homes, child-care facilities and schools built before 1978 must be certified and follow specific work practices to prevent lead contamination.

The agency will create an integrated public awareness campaign to draw attention to the dangers of childhood lead poisoning and build awareness of the RRP requirements. The campaign will involve multi-targeted communications to reach the many audiences affected by the RRP rule, including building owners and managers of multifamily dwellings and child-care facilities, building contractors, trade associations, and renovation DIYers.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.