Lowe Campbell Ewald, Detroit Follow Update

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Cannes Agrees with President Obama: Campbell-Ewald's "Cheerleader" Spot Takes Home Bronze Lion at Award Show

July 14, 2009


Warren, MI

Just a week after President Obama appeared in Campbell-Ewald's campaign on behalf of the U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and the Ad Council, the campaign's "Cheerleader" spot, featuring a cheerleading dad and daughter duo, received a Bronze Lion at the 2009 Cannes Lions International Advertising Festival.

"It is an important cause, and an important campaign," said Bill Ludwig, Vice Chairman, Chief Creative Officer. "That's why President Obama wanted to be a part of it. And it is great to be recognized by one of the industry's most important festivals."

It's a significant win for Campbell-Ewald, and a testament to the agency's commitment to creative excellence on behalf of every client -- even the ones who rely on a pro bono relationship for their advertising.

The "Cheerleader" spot, a favorite among bloggers and ad industry sites, has nearly half a million views and a five-star rating on YouTube. It was also featured on ABC's popular talk program The View.

Campbell-Ewald has partnered with the Ad Council on the fatherhood campaign since 1996 to build awareness of the significant impact dads have and to inspire them to take a more active role in the lives of their children.

The agency's "Take Time To Be A Dad Today" campaign still ranks as one of the Ad Council's top 10 most effective campaigns. As a result, the campaign will be extended into 2009 with new work based on the same highly successful strategy.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.