This Sunday marks the centennial celebration of Father's Day. For Campbell-Ewald's client, the National Responsible Fatherhood Clearinghouse (NRFC), it's a monumental event -- one that was made even more significant when President Obama agreed to lend his influence to a Public Service Announcement (PSA) campaign.
The new PSAs, coinciding with Father's Day, are designed to highlight the important role fathers play in the lives of their children. According to the NRFC, an estimated 25 million children live without their biological fathers. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior, and avoid high-risk behaviors.
The U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance, on behalf of the Ad Council and the NRFC, reached out to President Obama who agreed to participate in the campaign.
"We consider it an honor to work on behalf of the NRFC," said Bill Ludwig, vice chairman, chief creative officer of Campbell-Ewald. "We are very proud that our work informs so many American families about the impact of a father's presence in a child's life and has inspired fathers to simply spend time with their kids. Having the support of President Obama magnifies the attention and the inspiration of this critical message."
Campbell-Ewald's pro-bono work for the NRFC has garnered a lot of media attention. The Cheerleader
and Super Soaker
spots quickly became popular with the blogging and ad industry communities and were highlighted on NBC's popular talk program "The View."
In addition, the Ad Council honored the agency's NRFC work with a Bronze Bell for Creative Excellence in 2008. Campbell-Ewald was one of three agencies honored from among 40 volunteer agencies that create PSAs for the Ad Council.
Today, the campaign still ranks as one of the Ad Council's top 10 most effective campaigns. As a result, Campbell-Ewald and the NRFC will be extending the campaign into 2009 with new work based on the same strategy.Campbell-Ewald
is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.