Campbell Ewald, Warren 
- 30400 Van Dyke Avenue
- Warren, Michigan 48093-2316
- United States
- Phone: 586 558-4400
- Fax: 586 558-5896
- Country Phone Code: 1
- Website: www.c-e.com
- Email: Barbara.Yolles@c-e.com
Campbell-Ewald's Social Media Director Talks Measurement at Community 2.0 Conference
May 11, 2009
DETROIT May 11, 2009
This week's Community 2.0 Conference in San Francisco takes a deep dive into measuring the value and success of social communities with Dave Linabury leading the symposium this afternoon in Measuring Success in Communities.
"We all know online communities are a great way to deepen relationships with customers, but how do you measure success?" queries Campbell-Ewald Director Social Media Linabury. "Beyond the obvious loyalty benefits, these communities reduce customer service inquiries, spot company errors or process disconnects and are a rich source of new product and service ideas."
Gleaned from Campbell-Ewald's experience in managing social media initiatives for its clients, Linabury will discuss seven key measurement insights including Gen Y preferences for social networks that are changing web site content expectations.
This week's Community 2.0 Conference in San Francisco takes a deep dive into measuring the value and success of social communities with Dave Linabury leading the symposium this afternoon in Measuring Success in Communities.
"We all know online communities are a great way to deepen relationships with customers, but how do you measure success?" queries Campbell-Ewald Director Social Media Linabury. "Beyond the obvious loyalty benefits, these communities reduce customer service inquiries, spot company errors or process disconnects and are a rich source of new product and service ideas."
Gleaned from Campbell-Ewald's experience in managing social media initiatives for its clients, Linabury will discuss seven key measurement insights including Gen Y preferences for social networks that are changing web site content expectations.
