November 14, 2011
Los Angeles, CA — The Ghirardelli Chocolate Company is bringing back Peppermint Bark SQUARES™ chocolate just in time for the holiday season with a new TV spot, “Disappear,” created by Campbell Ewald. The spot focuses on the blissful moment a woman experiences as her busy and hectic life is delightfully interrupted by a holiday chocolate square.
“Ghirardelli Peppermint Bark SQUARES® chocolate provides a special moment of appreciation and very unique flavor that is only available in limited quantities during the holiday season,” said Mona Maher, vice president of marketing for Ghirardelli. “Our goal is to invite women to step back from the chaos and just enjoy a special moment with the seasonal Ghirardelli Peppermint Bark flavor that only comes around during the holidays.”
The spot features the square itself — a combination of intense, slow-melting milk chocolate on the bottom and a layer of white chocolate that is sprinkled with refreshing festive peppermint. Ghirardelli Peppermint Bark SQUARES® chocolate perfectly combines rich ingredients and intense Ghirardelli chocolate wrapped in a lustrous package.
“Women lead very busy lives, especially around the holidays,” said Mark Simon, chief creative officer of Campbell Ewald. “The new work celebrates that brief, cherished intermission amidst a crazed day and builds upon our existing campaign for Ghirardelli SQUARES® chocolate.”
The TV spot will run nationally on network television alongside the previously released Ghirardelli “Rendezvous” spot, and digital elements will run on MarthaStewart.com, Hulu.com, Target.com, Walmart.com and other various online ad networks. The campaign breaks on November 14, 2011.
Campbell Ewald has been Ghirardelli's agency of record since 2006.
About The Ghirardelli Chocolate Company
The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products. Incorporated in 1852, Ghirardelli has an incredibly rich American history. As the country’s longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America’s Premium Chocolate Company with more than 150 years of chocolate making experience. Ghirardelli’s product line includes its signature SQUARES™ chocolate, Intense Dark™ chocolate, and other premium chocolate confections, baking chocolate and beverages. These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores. In addition, Ghirardelli sells a line of premium chocolate, syrups and drinks for the Food Service channel. Ghirardelli currently owns and operates 16 retail stores in six states, including the original Soda Fountain & Chocolate Shop located in San Francisco’s historic Ghirardelli Square. For more information about Ghirardelli, visit www.ghirardelli.com.
About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.