Lowe Campbell Ewald Detroit, United States Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Mobile Marketing, Social Media Marketing, Search Engine Optimization, Marketing / Creative Services, Direct/Tele/Database Marketing/CRM, Market Research / Consulting, Marketing Technologies / Analytics, Media Buying / Planning, Recruitment / Motivation, Events / Sponsoring, Branding / Product Development, Publishing / Print / Custom Publishing, Strategy and Planning, Healthcare, Financial, Technologies, Business to business, Institutional, Public Interest, Non-Profit, Retail, Entertainment, Travel and Tourism

Founded in: 1911

Network: Lowe and Partners (London, United Kingdom)

Employees: 650

Awards: 86

Creative Work: 151

Clients: 38


Contact

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including...

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Lowe Campbell Ewald

2000 Brush Street, Suite 601
Detroit Michigan 48226
United States
Phone: (+1) (586) 574-3400

Jim Palmer

Jim Palmer

Chief Executive Officer

Phone: (+1) 586.558.7209

Mark Simon

Mark Simon

Chief Creative Officer
Jarilyn Auger

Jarilyn Auger

Chief Operating Officer / Chief Financial Officer

Phone: (+1) 586-558-6222

Brian Phelps

Brian Phelps

Director, Business Development

Phone: (+1) (586) 558-7458

Angela Zepeda

Angela Zepeda

President, Chief Marketing Officer

Phone: (+1) (310) 358-4846

Kevin Wertz

Kevin Wertz

President
Sal Taibi

Sal Taibi

President

Campbell Ewald’s Campaign for USAA Brings New Meaning to Hometown Heroes

November 14, 2011

San Antonio, TX — This weekend USAA kicked off a new campaign, created by Campbell Ewald, to salute our military heroes. The TV spot, "Speech," features legendary NFL Hall of Fame coach Vince Lombardi’s heroic speech, “What It Takes to Be Number One.” The riveting speech invokes a sense of confidence, national pride and emotion, as it is set against historic and present day imagery of our brave servicemen and servicewomen of the U.S. Military.

Football in America is a proud tradition passed down from generation to generation, not unlike membership eligibility with USAA which allows servicemen and servicewomen to share their legacy benefits with sons, daughters, from one generation to the next. The new work displays the heroism and dedication of American servicemen and servicewomen while portraying the USAA values of service, loyalty, honesty and integrity.

“USAA has a long-standing history of supporting the values and legacy of our military,” said Mark Simon, chief creative officer of Campbell Ewald. “The new creative work evokes a meaningful sense of pride as a fan of the ultimate home team, all the men and women who serve our country.”

The campaign also includes TV, FSI, direct mail, in-stadium, banner advertising, rich media and mobile and broke on Sunday, November 13.

Campbell Ewald has been USAA's agency of record since 2009.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.