November 23, 2011
Warren, MI — Campbell Ewald (CE) is celebrating its centennial anniversary by creating CE CITY— Creatively Inspiring Talented Youth. The agency is donating time and talent with an initiative that underscores its historical commitment to giving back to the community by supporting the next generation of creative talent. CE CITY consists of the CE CITY Panel; CE CITY Workshop at the College for Creative Studies; the Mac Shack, a Mac computer lab at YouthVille Detroit; and an annual scholarship to attend the College for Creative Studies.
“The vibrant, talented youth of Detroit are the future of the creative industry,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “CE CITY will ignite, build and support this new generation by providing awareness and educational opportunities as well as tools, mentoring and hands-on learning to further develop their creative talents.”
Campbell Ewald has partnered with two Detroit organizations — the College for Creative Studies (CCS) and YouthVille Detroit — who share the same passion to cultivate and nurture future creative talent.
The CE CITY Panel — a symposium for high school students to learn about the educational and career opportunities in creative-related fields, such as advertising, will kick off the CE CITY initiative on November 29, 2011. WDIV-TV’s meteorologist Andrew Humphrey will moderate the event, and panelists will share insights about experiences as well as answer questions.
The event will take place at the A. Alfred Taubman Center for Design Education, General Motors Auditorium at CCS, 460 West Baltimore, Detroit, MI 48202. Doors will open at 4:30 p.m., with the panel discussion beginning at 5 p.m. and concluding with a reception to allow students to network with the panelists.
The CE CITY Workshop will take place at CCS during their 2012 winter semester. Campbell Ewald and CCS will provide high school students with hands-on learning opportunities and mentoring as they develop creative solutions addressing real marketing challenges. Applications for the Workshop will be available in February.
CE CITY Scholarship — an annual scholarship for one talented student to attend CCS will be available through the generous support of Campbell Ewald.
“Partnering with Campbell Ewald allows us to bridge the gap between education and real-life experience,” said Mark Zapico, associate professor and chair of the advertising department, College for Creative Studies. “Our collaborative efforts will allow us to foster student development on a deeper level.”
Campbell Ewald and its employees will also fund the Mac Shack, a Mac lab at YouthVille Detroit that will provide tools for students to explore creative talent in digital media arts. YouthVille Detroit is an after-school “safe space” for 11-to-19 year-olds.
“The resources and commitment Campbell Ewald has donated supports our mission of developing today’s youth and helping shape Detroit’s future,” said Judith Jackson, president and CEO of YouthVille. “The new Mac Shack will allow our students to further explore their creative talents in ways that would not have been possible before.”
For more information, please visit CE CITY's Facebook page.
Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.
The College for Creative Studies, one of the nation’s leading art education institutions, provides a dynamic learning environment where students explore issues of art and design, while preparing for careers in the professional world. In addition, we offer non-credit courses in the visual arts through our Continuing Education programs and provide opportunities for youth through Community Arts Partnerships.
YouthVille Detroit is a non-profit organization dedicated to enhancing the lives of youth and fostering positive youth development in Detroit and surrounding communities. Founded in 1999 as a 501(c)(3) nonprofit organization, YouthVille Detroit’s mission is to benefit youth by facilitating effective partnerships. In 2005, YouthVille Detroit opened a 75,000 square-foot building in Detroit’s New Center area. Since then, the organization has served over 7,500 youth ages 11-19.
YouthVille Detroit provides safe space, broad opportunities and support, and structured activities so young people can learn new skills, develop positive peer relationships and interact with caring adults. Programming is offered during out-of-school hours within the core areas of educational enrichment and career development; leadership development and community service; digital media arts and technology; cultural arts; and prevention and healthy life skills. Activities include homework assistance, college prep, television and video production, fashion design, graphic design, ceramics, broadcast journalism, fitness, robotics and more. The organization serves about 200 metro Detroit area youth on a daily basis.