November 29, 2011
Los Angeles, CA – LA INC., a nonprofit organization with the mission to promote tourism to Los Angeles, has named Campbell Ewald (CE) as their agency of record. Chief Marketing Officer of LA INC., Don Skeoch, made the announcement.
“Campbell Ewald’s ability to develop creative solutions to complex business decisions with proven marketing strategies will play a key role in strengthening the marketing efforts for Los Angeles tourism,” said Skeoch. “The Agency’s successful client track record with campaigns such as ‘Thrive” for Kaiser Permanente led us to our decision.”
Campbell Ewald will be responsible for the strategy, creative development, media planning/buying and execution of the first-ever global branding and advertising campaign for Los Angeles tourism. The campaign’s goal is to increase the amount of both business and leisure travel to Los Angeles, and will target U.S. markets as well as business planners and travel agents in key markets such as the U.K., Canada, Australia, Japan and China as well as emerging international markets.
“Los Angeles is a world-class city that has so much to offer travelers,” said Campbell Ewald Managing Director, Angela Zepeda. “We look forward to building the Los Angeles tourism brand and making this City a premier travel destination.” The first campaign is planned to launch in second quarter 2012.
LA INC., a private, nonprofit 501(c)(6) business association, is the driving force behind marketing Los Angeles as a destination for leisure travelers as well as meetings and conventions. Los Angeles is among the nation's top visitor destinations, attracting more than 25 million annual visitors. Los Angeles is one of the world's most popular travel destinations, ranking as the second most visited city in the U.S. for international travelers, and among the top five most visited cities by residents of the United States.
Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.