Campbell Ewald, Warren 
- 30400 Van Dyke Avenue
- Warren, Michigan 48093-2316
- United States
- Phone: 586 558-4400
- Fax: 586 558-5896
- Country Phone Code: 1
- Website: www.c-e.com
- Email: Barbara.Yolles@c-e.com
Tony Hopp to be Inducted into the 2011 Adcraft Club of Detroit's Hall of Fame
June 21, 2011
Former Campbell Ewald (CE) Chairman & CEO Tony Hopp will be recognized for his distinguished contributions to the Detroit advertising community when he is inducted into the Adcraft Club of Detroit's 2011 Hall of Fame on Wednesday, June 22.
Hopp devoted his career to CE and its clients. He joined the agency in 1968 as an assistant account executive and was named president in 1993. He later rose to vice chairman and chief operating officer in 1995, chief executive officer in 1996, and chairman in 1997.
"As chairman, Tony had the vision to diversify the Agency's business by leveraging the capabilities CE had developed over the years," said Bill Ludwig, current chairman and CEO of CE. "He built an inspired culture on one philosophy: focus on the quality of the work, and the rewards would follow."
During his 13-year chairmanship, Hopp and his executive team led the Agency's diversification and new business acquisition efforts that contributed to agency growth and account wins, including U.S. Navy, U.S. Postal Service, Kaiser Permanente, Alltel, OnStar, and USAA. Hopp also played an instrumental role in developing CE's relationship with longtime client Chevrolet by leading the charge on several iconic campaigns, including "Like a Rock," "An American Revolution," and "Our Country, Our Truck."
Hopp was CE's seventh chairman and chief executive officer, serving from 1997 to 2009. He has served on the boards of the American Association of Advertising Agencies (past chairman), Michigan Advertising Industry Alliance, The Advertising Council, the American Advertising Federation, and the Adcraft Club of Detroit. He was also a founding member of the Detroit Leadership Committee of The Advertising Council, as well as a recipient of the Michigan State University's Distinguished Alumni Award.
Hopp will be honored at the June 22 Adcraft Club's "Mad Men & Women of Detroit" event - a 60s style celebration of the advertising industry's heritage. Hopp is one of eight inductees into the 2011 Adcraft Hall of Fame.
About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Hopp devoted his career to CE and its clients. He joined the agency in 1968 as an assistant account executive and was named president in 1993. He later rose to vice chairman and chief operating officer in 1995, chief executive officer in 1996, and chairman in 1997.
"As chairman, Tony had the vision to diversify the Agency's business by leveraging the capabilities CE had developed over the years," said Bill Ludwig, current chairman and CEO of CE. "He built an inspired culture on one philosophy: focus on the quality of the work, and the rewards would follow."
During his 13-year chairmanship, Hopp and his executive team led the Agency's diversification and new business acquisition efforts that contributed to agency growth and account wins, including U.S. Navy, U.S. Postal Service, Kaiser Permanente, Alltel, OnStar, and USAA. Hopp also played an instrumental role in developing CE's relationship with longtime client Chevrolet by leading the charge on several iconic campaigns, including "Like a Rock," "An American Revolution," and "Our Country, Our Truck."
Hopp was CE's seventh chairman and chief executive officer, serving from 1997 to 2009. He has served on the boards of the American Association of Advertising Agencies (past chairman), Michigan Advertising Industry Alliance, The Advertising Council, the American Advertising Federation, and the Adcraft Club of Detroit. He was also a founding member of the Detroit Leadership Committee of The Advertising Council, as well as a recipient of the Michigan State University's Distinguished Alumni Award.
Hopp will be honored at the June 22 Adcraft Club's "Mad Men & Women of Detroit" event - a 60s style celebration of the advertising industry's heritage. Hopp is one of eight inductees into the 2011 Adcraft Hall of Fame.
About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Campbell Ewald Wins Effie Award for USPS Campaign
June 8, 2011
The North American Effie Awards — which recognizes ideas that formulate the most effective marketing campaigns and a global symbol for marketing achievement — has honored Campbell Ewald’s work for the United States Postal Service (USPS) by awarding “A Simpler Way to Ship” holiday campaign with a Silver Effie Award. This is the second consecutive year Campbell-Ewald's work on behalf of USPS...
Campbell Ewald Wins Effie Award for USPS Campaign
June 8, 2011
The North American Effie Awards - which recognizes ideas that formulate the most effective marketing campaigns and a global symbol for marketing achievement - has honored Campbell Ewald's work for the United States Postal Service (USPS) by awarding "A Simpler Way to Ship" holiday campaign with a Silver Effie Award. This is the second consecutive year Campbell-Ewald's work on behalf of USPS won the coveted award.
Behind the success of the campaign was consumer insight about holiday shipping and returns, which led to a game-changing idea that drove a new strategy for USPS during the six-week holiday shipping season. A new version of the highly successful "Simpler Way to Ship" campaign featuring Priority Mail Flat Rate Boxes was created. By penetrating the promotional noise of the holiday season and convincing consumers that shipping would be easier with Flat Rate Boxes, USPS was able to reinvent the holiday gift shipping and returns process for consumers by eliminating the hassle.
"The consumer insight not only led us to understand the perceived burden of shipping during and after the holidays, but also helped us to develop an easy-to-use solution for consumers," said CE Managing Director Mark Bellissimo. "We recognized there was a simpler solution we could offer consumers by leveraging the well-known USPS Priority Mail Flat Rate Boxes into the holiday shipping challenge - ultimately changing the game for holiday shipping and leading to unparalleled results."
The campaign launched in November 2009 and utilized TV, direct mail/email, cinema and online advertising to generate awareness.
About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.
Behind the success of the campaign was consumer insight about holiday shipping and returns, which led to a game-changing idea that drove a new strategy for USPS during the six-week holiday shipping season. A new version of the highly successful "Simpler Way to Ship" campaign featuring Priority Mail Flat Rate Boxes was created. By penetrating the promotional noise of the holiday season and convincing consumers that shipping would be easier with Flat Rate Boxes, USPS was able to reinvent the holiday gift shipping and returns process for consumers by eliminating the hassle.
"The consumer insight not only led us to understand the perceived burden of shipping during and after the holidays, but also helped us to develop an easy-to-use solution for consumers," said CE Managing Director Mark Bellissimo. "We recognized there was a simpler solution we could offer consumers by leveraging the well-known USPS Priority Mail Flat Rate Boxes into the holiday shipping challenge - ultimately changing the game for holiday shipping and leading to unparalleled results."
The campaign launched in November 2009 and utilized TV, direct mail/email, cinema and online advertising to generate awareness.
About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.
Campbell Ewald Wins 5 of 5 at the DMAD’s 2011 Target Awards
May 25, 2011
For the 11th consecutive year, Campbell Ewald (CE) was recognized for excellence in direct marketing at last night’s Target Awards, presented by the Detroit Direct Marketing Association (DMAD). CE won five awards for its five entries — winning first place for the United States Postal Service "San Francisco Heart" campaign, United States Navy "Physician...
Campbell Ewald Wins 5 of 5 at the DMAD's 2011 Target Awards
May 25, 2011
For the 11th consecutive year, Campbell Ewald (CE) was recognized for excellence in direct marketing at last night's Target Awards, presented by the Detroit Direct Marketing Association (DMAD). CE won five awards for its five entries - winning first place for the United States Postal Service "San Francisco Heart" campaign, United States Navy "Physician Workforce" direct mail, USAA "Win-Win" sweepstakes and USAA "Retirement" direct marketing campaign. CE was awarded second place for the Navy.com Website Redesign.
In addition, Janice Easton, CE's Director of Strategic Analytics, was honored with the DMAD Lifetime Achievement Award. Easton, a 20-plus-year veteran of strategic CRM analytics, actively supports the industry by teaching a DMAD Education Series on statistical modeling, leading conference sessions on segmentation and loyalty programs, and sharing her expertise as an Echo Awards judge.
"We are honored that the creativity and effectiveness of our work has been recognized especially considering the tough competition we were up against," said Bill Ludwig, CE's chairman and CEO. "We also join the rest of the ad community in saluting our own team member, Janice Easton for her expertise, insight and contributions to the direct marketing industry."
About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles, San Antonio and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
In addition, Janice Easton, CE's Director of Strategic Analytics, was honored with the DMAD Lifetime Achievement Award. Easton, a 20-plus-year veteran of strategic CRM analytics, actively supports the industry by teaching a DMAD Education Series on statistical modeling, leading conference sessions on segmentation and loyalty programs, and sharing her expertise as an Echo Awards judge.
"We are honored that the creativity and effectiveness of our work has been recognized especially considering the tough competition we were up against," said Bill Ludwig, CE's chairman and CEO. "We also join the rest of the ad community in saluting our own team member, Janice Easton for her expertise, insight and contributions to the direct marketing industry."
About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles, San Antonio and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
