Campbell Ewald, Warren 
- 30400 Van Dyke Avenue
- Warren, Michigan 48093-2316
- United States
- Phone: 586 558-4400
- Fax: 586 558-5896
- Country Phone Code: 1
- Website: www.c-e.com
- Email: [email protected]
Most Played Game on GSN.com Moves to Facebook
April 29, 2011
The newly introduced Chicken of the Sea’s Undersea Treasure Match game has quickly become the most played game in GSN.com history amassing more than 4 million total plays and averaging approximately 150,000 plays per day. Branded and skinned by Campbell Ewald for Chicken of the Sea, the game is now also making a debut on Facebook via GSN’s Games Application, the largest gaming platform...
Most Played Game on GSN.com Moves to Facebook
April 29, 2011
The newly introduced Chicken of the Sea's Undersea Treasure Match game has quickly become the most played game in GSN.com history amassing more than 4 million total plays and averaging approximately 150,000 plays per day. Branded and skinned by Campbell Ewald for Chicken of the Sea, the game is now also making a debut on Facebook via GSN's Games Application, the largest gaming platform on Facebook.
The casino-esque Undersea Treasure Match game originally launched on GSN's website March 9, 2011, is now on their Facebook game page. Similar to a slot-style video game, players click a button to cast up to nine fishing lines to match as many various undersea objects and Chicken of the Sea goodies as possible. When a player makes a successful match, they are awarded Mesmo tokens, which can be redeemed for additional game play. Undersea Treasure Match will be available on Facebook for a limited time and on GSN.com through August.
This game is part of the new Chicken of the Sea advertising and marketing campaign created by Campbell Ewald and introduced in March. This campaign also brought the iconic Chicken of the Sea Mermaid back to life in a series of online video and radio commercials.
About CE
CE {Campbell Ewald} is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles and San Antonio, as well as service offices in Atlanta, Chicago, Dallas, Memphis, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.
The casino-esque Undersea Treasure Match game originally launched on GSN's website March 9, 2011, is now on their Facebook game page. Similar to a slot-style video game, players click a button to cast up to nine fishing lines to match as many various undersea objects and Chicken of the Sea goodies as possible. When a player makes a successful match, they are awarded Mesmo tokens, which can be redeemed for additional game play. Undersea Treasure Match will be available on Facebook for a limited time and on GSN.com through August.
This game is part of the new Chicken of the Sea advertising and marketing campaign created by Campbell Ewald and introduced in March. This campaign also brought the iconic Chicken of the Sea Mermaid back to life in a series of online video and radio commercials.
About CE
CE {Campbell Ewald} is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles and San Antonio, as well as service offices in Atlanta, Chicago, Dallas, Memphis, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.
CE Media Maven Received 2011 Genii Award
April 7, 2011
LOS ANGELES, California – Linda Southern, director of local media buying at Campbell Ewald (CE), one of the nation’s largest marketing communications company, received the Excellence in Advertising award from the Alliance for Women in Media at the 54th Annual Genii Awards Gala on Wednesday, April 6. Southern was one of seven women honored at the evening event. “Linda Southern was the clear...
CE Media Maven Received 2011 Genii Award
April 7, 2011
LOS ANGELES, California - Linda Southern, director of local media buying at Campbell Ewald (CE), one of the nation's largest marketing communications company, received the Excellence in Advertising award from the Alliance for Women in Media at the 54th Annual Genii Awards Gala on Wednesday, April 6. Southern was one of seven women honored at the evening event.
"Linda Southern was the clear choice to be the 2011 Excellence in Advertising Award recipient based on her stellar career in the industry, perspectives from both the client and agency sides of the business, and the outpouring of respect and accolades shared by her peers in the media industry," said Daria Linvill and Julie Kertes, co-presidents of The Alliance for Women in Media, Southern California Chapter. "Her strong work ethic, grace and passion for the industry exemplify the mission of our organization and spirit of the award."
The annual Genii Awards celebrate the outstanding contributions of women in radio, television, film, new media and advertising. With over twenty years experience in advertising, Linda Southern is one of Southern California's senior professionals in broadcast media. She has experience working on the client side with Fortune 500 companies such as Anheuser-Busch and Wherehouse Entertainment. She currently oversees more than $70 million in the local media buying operation for CE and is responsible for negotiating high-profile television and radio schedules for clients including Kaiser Permanente, Olympic Paints and Stains, the U.S. Postal Service and the U.S. Navy.
"Linda is a seasoned veteran in the industry whose talent and innovative thinking allow us to further push the envelope in advertising and media for our clients," said Tom Talbert, group director of media services at CE. "She displays an outstanding degree of professionalism in the high-profile work she does."
Southern has lived in Los Angeles with her husband for over 25 years. She holds a Bachelor of Arts degree in advertising with a minor in marketing from Michigan State University and has also completed work from Arizona State University in marketing and business.
About Alliance for Women in Media:
Alliance for Women in Media is a national, nonprofit organization that extends membership to qualified professionals in the electronic media and allied fields. Founded in 1951, our mission is to advance the impact of women in the media and allied fields by educating, advocating and acting as a resource to our members, the industry, and the public. The Southern California Chapter of Alliance for Women in Media offers local benefits to its members, including: Networking Events, Educational Programs, Community Outreach, Mentorship and a Scholarship Program. The chapter also holds the annual Genii Awards that celebrates the outstanding contributions of women in Radio, Television, Film, New Media and Advertising. Proceeds from the Genii Awards fund the AWM SoCal student scholarships.
About CE:
CE {Campbell Ewald} is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities, both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles and San Antonio, as well as service offices in Atlanta, Chicago, Dallas, Memphis, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
"Linda Southern was the clear choice to be the 2011 Excellence in Advertising Award recipient based on her stellar career in the industry, perspectives from both the client and agency sides of the business, and the outpouring of respect and accolades shared by her peers in the media industry," said Daria Linvill and Julie Kertes, co-presidents of The Alliance for Women in Media, Southern California Chapter. "Her strong work ethic, grace and passion for the industry exemplify the mission of our organization and spirit of the award."
The annual Genii Awards celebrate the outstanding contributions of women in radio, television, film, new media and advertising. With over twenty years experience in advertising, Linda Southern is one of Southern California's senior professionals in broadcast media. She has experience working on the client side with Fortune 500 companies such as Anheuser-Busch and Wherehouse Entertainment. She currently oversees more than $70 million in the local media buying operation for CE and is responsible for negotiating high-profile television and radio schedules for clients including Kaiser Permanente, Olympic Paints and Stains, the U.S. Postal Service and the U.S. Navy.
"Linda is a seasoned veteran in the industry whose talent and innovative thinking allow us to further push the envelope in advertising and media for our clients," said Tom Talbert, group director of media services at CE. "She displays an outstanding degree of professionalism in the high-profile work she does."
Southern has lived in Los Angeles with her husband for over 25 years. She holds a Bachelor of Arts degree in advertising with a minor in marketing from Michigan State University and has also completed work from Arizona State University in marketing and business.
About Alliance for Women in Media:
Alliance for Women in Media is a national, nonprofit organization that extends membership to qualified professionals in the electronic media and allied fields. Founded in 1951, our mission is to advance the impact of women in the media and allied fields by educating, advocating and acting as a resource to our members, the industry, and the public. The Southern California Chapter of Alliance for Women in Media offers local benefits to its members, including: Networking Events, Educational Programs, Community Outreach, Mentorship and a Scholarship Program. The chapter also holds the annual Genii Awards that celebrates the outstanding contributions of women in Radio, Television, Film, New Media and Advertising. Proceeds from the Genii Awards fund the AWM SoCal student scholarships.
About CE:
CE {Campbell Ewald} is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities, both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles and San Antonio, as well as service offices in Atlanta, Chicago, Dallas, Memphis, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Ghirardelli SQUARES™ Connects With Women to Enrich Their Busy Lives
February 16, 2011
Los Angeles, CA – The Ghirardelli Chocolate Company has just launched “Rendezvous,” a new national TV spot created by CE (Campbell Ewald), for its largest and most successful product line – Ghirardelli SQUARES™ chocolates. The spot brings to life the rendezvous between the Ghirardelli Squares chocolates and a woman’s busy life by combining the imagery of rich chocolate and luscious caramel...
