After 35 years, Detroit’s Best and Brightest Ad Agency Returns

To Its Roots to be Part of City’s Revitalization

DETROIT, MI, March 6, 2013 – In a live press conference attended by Detroit Mayor Dave Bing, Bill Ludwig – Chairman, CEO of advertising agency Campbell Ewald (CE), part of Interpublic Group – announced that the company will be relocating to downtown Detroit after 35 years in Warren, MI. The agency’s new headquarters will be in an old J.L. Hudson Warehouse at Ford Field on 2000 Brush Street, occupying five floors for its 600+ employees. The official move-in date is scheduled for January 2014.

CE opened its doors in February 1911 and spent its first 65 years in Detroit. With this move, CE returns to its roots and leads a number of creative agencies, entrepreneurs and tech companies that are fueling the city’s vibrancy and revitalization.

“This is a historical and defining moment for CE,” said Ludwig. “Detroit is a hotbed of aspiring creative and entrepreneurial talent and we want to be part of that energy, and participate in the city’s comeback. With this space, we will bring our employees together in a collaborative, idea-inspiring atmosphere that fuels creative energy which will result in game-changing ideas for our clients. CE was founded in Detroit 102 years ago, and this is where we want to spend the next 102 years.”

The relocation marks an important new chapter for the agency. Once labeled “Chevy’s Ad Agency,” CE parted ways with the carmaker in 2010 after 91 years. Since then, CE has successfully diversified its client roster and increased organic growth. Already this year, the agency was awarded two new business wins – Zipcar and another that will be announced soon. New clients secured in 2011 and 2012 include PIMCO, Consumers Energy and University of Michigan, to name a few.

The architect for the interior space is Neumann/Smith, a distinguished design firm based in Southfield, MI that is noted for its ingenuity and experience in workplace design. The overall design goal is to create a modern workplace that encourages greater interaction and ideation. The open layout will include numerous common areas and gathering spaces. Neumann/Smith has worked with clients such as Taubman Centers, Blue Cross and the historic Madison building.

“The first time I walked in this building I thought, this is Detroit,” said Ludwig. “The steel, the bricks, and cement capture a city known for hard work, perseverance, determination and resilience. I feel this building is emblematic of CE’s culture, as well. We have always been determined. Our creative energy is authentic. And we have certainly learned a lot about resilience over the years.”

About Campbell Ewald
Campbell Ewald is one of the nation’s largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy, and Zipcar.

Contact:

Christine O’Donnell

DiGennaro Communications

codonnell@digennaro-usa.com

415.786.5711

Kelly Barnes

Campbell Ewald

Kelly.Barnes@c-e.com

248.885.1407

Warren, Michigan (December 4, 2012) –– Clever new MotorCity Casino Hotel billboards are popping up all over metro Detroit with an updated look and new messaging –– at MotorCity, you can enjoy a variety of luxurious amenities, from restaurants and live entertainment at Sound Board to gaming and the hotel and spa, all in one place.

Created by Campbell Ewald, the new outdoor billboards juxtapose words and pictures to show the contrast and breadth of everything you can do at MotorCity Casino Hotel. For example, one of the boards shows images of a guest enjoying a concert at Sound Board and dice being rolled at a casino table next to the words “Rock. Roll.” Another board shows an image of different wines and a photo of a roulette table with the words “Red & White. Black & Red.” Other boards have messages like:

“Get amped up. And rubbed down.”
“Ante up. Mellow out.”
“Turn it up. Sleep it off.”

Jenny Holaday, senior vice president of operations at MotorCity Casino Hotel, said, “MotorCity has the widest variety of entertainment options for guests that are unmatched in the area. We want to drive that message in a fun, creative way to entice consumers to visit the one place in Detroit to escape for the best-in-class amenities all under one roof.”

“The fresh, colorful new look for the boards is built around a compelling and entertaining way to entice consumers to visit,” said Mark Simon, chief creative officer of Campbell Ewald, “and the juxtaposition of words helps to inform consumers on all the great things in store for them at MotorCity Casino Hotel.”

The outdoor boards will run in the metro Detroit area through spring 2013.

About MotorCity Casino Hotel
Located on Grand River Avenue at the Lodge Freeway (M-10), MotorCity Casino Hotel is owned by Marian Ilitch and is the only locally-owned and operated casino in Detroit. The entertainment complex is comprised of an expansive gaming space including a smoke-free gaming area and an award-winning 400-room ultra-comfortable and high tech hotel with a luxury spa and fitness center. MotorCity Casino Hotel offers several unique dining options including Iridescence, an award winning fine dining restaurant, Little Caesars, the Assembly Line buffet, the Lodge Diner, Pit Stop and the Grand River Deli. Other amenities include Sound Board, an intimate live performance venue, and over 67,000 square feet of function and banquet space. For more information about MotorCity Casino Hotel, or to make a reservation, visit www.MotorCityCasino.com or call 1-866-STAY-MCC.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy.

Warren, Michigan (November 12, 2012) –– Santa needs a new cell phone this Christmas so he’s interviewing providers for the best service plan and Alltel is ready to answer the call with a better offer than Verizon. Created by Campbell Ewald, this new, humorous Season of Savings holiday work features Chad the Alltel Guy pitching the Alltel Wireless service plan against Verizon in a meeting with Santa.

“As consumers begin their holiday shopping they’re looking for dependable products and services that offer a great value,” said Lesa Handly, chief marketing officer for Alltel Wireless. “The new work is a fun, attention grabbing way to tell consumers that with Alltel they can get everything they need for the holidays and save hundreds of dollars each year.”

Mark Simon, chief creative officer at Campbell Ewald, said, “Santa needs to stay connected, especially at the holidays, so we considered how Santa might go about making a selection on a cell provider and came up with The Interview. Just like everyone else, Santa is looking for the best product at the lowest price and finds it with Alltel.”

Alltel backs up their best value plans with their new money-saving offers called Bluepons -- special featured items and discounts on products and services throughout the holiday season. Bluepons will change weekly from November 9 – December 25, 2012.

The new campaign began airing November 9, and features TV, radio and online banners and will run in the Savannah, GA; Greenville-Spartanburg, SC; Lima, OH; Paducah, KY; Augusta, GA; Toledo, OH; and Columbia, SC markets.

About Alltel Wireless
Allied Wireless Communications Corporation (AWCC), doing business as Alltel Wireless, is a wireless telecommunications provider serving customers in six states. Headquartered in Little Rock, AR., AWCC is a subsidiary of Atlantic Tele-Network, Inc. (NASDAQ: ATNI). For more information, please visit http://alltelwireless.com or http://awcc.com.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy.

Warren, Michigan (August 9, 2012) –– Marketing communications firm Campbell Ewald has announced that Barbara Yolles will join the agency as Chief Marketing Officer. The announcement was made today by Bill Ludwig, chairman and CEO of Campbell Ewald.

“I am pleased to add Barbara to this new role and the Campbell Ewald team,” Ludwig said. “Her experience in developing game-changing solutions to build and grow agency business, along with her innovative tactics and industry relationships, will bring a fresh and complementary perspective to our efforts to further grow the Campbell Ewald brand.”

In this position, Yolles will be responsible for developing market and business development plans and implementing winning strategies to drive growth for the agency. She will also oversee the marketing and communications efforts.

“I’m thrilled to be joining such an amazing agency to help accelerate their vision of success through new and organic growth,” Yolles said. “I’ve been most impressed by the people, passion and drive to fearlessly innovate.”

Yolles joins Campbell Ewald most recently from McCann Erickson where she was Chief Growth Officer of North America. There she led the business development efforts of nine McCann offices and was instrumental in repositioning the agency among key growth prospects. Prior to McCann, Barbara was EVP, Group Managing Director at Kirshenbaum Bond Senecal & Partners leading integrated marketing initiatives for agency clients including Vanguard and TJX Corporation. Previously, she held positions with Doner, McDonald’s Corporation, Hair Cuttery, and Ally & Gargano.

She attended the University of Michigan and received her Bachelor of Arts degree from the University of Maryland. Yolles currently resides in Birmingham, Michigan.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

Los Angeles, California –– July 27, 2012 –– Campbell Ewald, a marketing communications company, has created a new ad campaign for Kaiser Permanente that reflects their commitment to providing an integrated health care delivery system to further enhance the quality of their member’s health. One spot, entitled “Small Stuff,” from the TV portion of the campaign will debut during the Opening Ceremony of the 2012 Summer Olympic Games. A second commercial, entitled “Patient Info” will run during the Olympic Games.

As part of the overall Thrive campaign positioning –– which in the past has focused on prevention, wellness and “thriving” at every stage in life –– the new work differentiates Kaiser Permanente from other health care providers by defining the role the organization plays as a health advocate and highlights Kaiser Permanente’s expertise and high-quality health care.

Mark Simon, chief creative officer for Campbell Ewald, said, “The Thrive campaign has always been about Kaiser Permanente’s focus on helping their members be happy and healthy at every stage of life. The new work extends that message to communicate the amazing quality of care they provide."

The marketing and advertising solutions in this campaign include TV, radio and online advertising and will run in select media markets in California, Hawaii, Oregon, Colorado, Georgia, Ohio, Maryland, Virginia and the District of Columbia. “Small Stuff” breaks tonight in the Opening Ceremony of the 2012 Summer Olympic Games in the San Francisco, Sacramento/Stockton/Modesto, Fresno, LA, San Diego, Hawaii, Portland, Denver, Colorado Springs/Pueblo, Atlanta, Cleveland and Washington DC markets.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.