Campbell Ewald, Warren 
- 30400 Van Dyke Avenue
- Warren, Michigan 48093-2316
- United States
- Phone: 586 558-4400
- Fax: 586 558-5896
- Country Phone Code: 1
- Website: www.c-e.com
- Email: Barbara.Yolles@c-e.com
Campbell-Ewald Wins Three 2009 Pearl Awards
November 29, 2009
Detroit, Mich. - Campbell-Ewald has been honored with three 2009 Pearl Awards for its custom publishing work on behalf of the United States Postal Service and Chevrolet, according to Chairman and Chief Executive Officer Anthony J. Hopp.
Deliver magazine, a custom publication produced for the United States Postal Service, won two bronze awards -- one for Best Cover and one for Best Overall Design.
Corvette Quarterly magazine, a custom publication produced for Chevrolet and now in its 21st year, won a bronze award for Best Use of Photography.
The Pearl Awards are sponsored by the Custom Publishing Council, the leading association for the custom publishing industry, and recognize excellence in various design, digital, editorial and strategy categories.
Campbell-Ewald operates one of the largest custom publishing agencies in the United States, managing 15 print and Web-based custom publishing programs across an array of mediums, including B-to-B and consumer magazines, online magazines, newsletters, e-newsletters, annual reports and commemorative books.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Deliver magazine, a custom publication produced for the United States Postal Service, won two bronze awards -- one for Best Cover and one for Best Overall Design.
Corvette Quarterly magazine, a custom publication produced for Chevrolet and now in its 21st year, won a bronze award for Best Use of Photography.
The Pearl Awards are sponsored by the Custom Publishing Council, the leading association for the custom publishing industry, and recognize excellence in various design, digital, editorial and strategy categories.
Campbell-Ewald operates one of the largest custom publishing agencies in the United States, managing 15 print and Web-based custom publishing programs across an array of mediums, including B-to-B and consumer magazines, online magazines, newsletters, e-newsletters, annual reports and commemorative books.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Campbell-Ewald Wins Three 2009 Pearl Awards
November 29, 2009
Detroit, Mich. - Campbell-Ewald has been honored with three 2009 Pearl Awards for its custom publishing work on behalf of the United States Postal Service and Chevrolet, according to Chairman and Chief Executive Officer Anthony J. Hopp.
Deliver magazine, a custom publication produced for the United States Postal Service, won two bronze awards -- one for Best Cover and one for Best Overall Design.
Corvette Quarterly magazine, a custom publication produced for Chevrolet and now in its 21st year, won a bronze award for Best Use of Photography.
The Pearl Awards are sponsored by the Custom Publishing Council, the leading association for the custom publishing industry, and recognize excellence in various design, digital, editorial and strategy categories.
Campbell-Ewald operates one of the largest custom publishing agencies in the United States, managing 15 print and Web-based custom publishing programs across an array of mediums, including B-to-B and consumer magazines, online magazines, newsletters, e-newsletters, annual reports and commemorative books.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Deliver magazine, a custom publication produced for the United States Postal Service, won two bronze awards -- one for Best Cover and one for Best Overall Design.
Corvette Quarterly magazine, a custom publication produced for Chevrolet and now in its 21st year, won a bronze award for Best Use of Photography.
The Pearl Awards are sponsored by the Custom Publishing Council, the leading association for the custom publishing industry, and recognize excellence in various design, digital, editorial and strategy categories.
Campbell-Ewald operates one of the largest custom publishing agencies in the United States, managing 15 print and Web-based custom publishing programs across an array of mediums, including B-to-B and consumer magazines, online magazines, newsletters, e-newsletters, annual reports and commemorative books.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Alltel article - as released by MediaPost on November 17, 2009
November 20, 2009
repurposed with permission from MediaPost Alltel Turns To Humor For Holiday Spots by Aaron Baar, November 17, 4:03 PM Everyone loves a heartwarming holiday story, and Alltel is hoping to sate that desire with a trio of holiday commercials employing comedic actor Fred Willard. The television,...
Alltel article - as released by MediaPost on November 17, 2009
November 20, 2009
repurposed with permission from MediaPost
Alltel Turns To Humor For Holiday Spots
by Aaron Baar, November 17, 4:03 PM
Everyone loves a heartwarming holiday story, and Alltel is hoping to sate that desire with a trio of holiday commercials employing comedic actor Fred Willard.
The television, radio and online effort, which broke earlier this week, features Willard (known for roles in "This is Spinal Tap," "Waiting for Guffman," "Best in Show" and several television guest spots) as the teller of cheerful holiday stories featuring Alltel's longtime spokescharacter Chad and his nemeses representing the big four wireless carriers.
The first television commercial, "The Woman and the LG," broke earlier this week. In the commercial, Willard tells the story of "Heather, who was stuck in a contract that seemed like forever." As the four competitors challenge "a new phone means more of us," Heather heads to an Alltel store, where Chad offers an LG phone with a one-year contract. Further commercials will break on Black Friday and the day after Christmas (with a message that it's not too late to get a new phone).
"The challenge in the holiday period is to break through," Lynette Jurgens, senior strategic marketing leader for Alltel, tells Marketing Daily. "[Alltel agency] Campbell-Ewald came up with this storyteller approach, knowing that the rhyming and tone of the campaign catches your ear."
For years, Alltel has used Chad -- a good-looking blond man -- and his four nebbish cohorts to promote various services, including Alltel's once-groundbreaking "My Circle" calling plan. But as other carriers have introduced similar plans, Alltel this year is promoting different services. "With all that noise around circle plans, we launched one-year service contracts," Jurgens says. "So our holiday campaign is focusing on those contracts. And we've expanded My Circle to include unlimited texting to those friends, and we'll be focusing on that."
With the change in tactics, the company felt Willard's inherent familiarity and acting ability could help the spots break through in a crowded holiday period, Jurgens says, adding: "He's immediately recognizable and brings credibility to the brand."
In January 2009, Verizon Wireless purchased most of the Alltel wireless network. But antitrust agreements required that about 2 million customers in areas where the two brands combined would have been dominant be put in a trust owned by -- but run separately from -- Verizon. Over the past year, the trust has continued to promote the Alltel brand and its services, Jurgens says.
"We've actually been growing our base since January," she says. "Our mission is to compete, so we've done what it takes to compete."
The unique business situation has also led to a sales platform promoting one-year contracts. Knowing that customers might be ware of signing a long-term contract with a company's whose future is up in the air, Alltel devised the one-year contract that is being promoted in the current commercial.
(original MediaPost article)
Alltel Turns To Humor For Holiday Spots
by Aaron Baar, November 17, 4:03 PM
Everyone loves a heartwarming holiday story, and Alltel is hoping to sate that desire with a trio of holiday commercials employing comedic actor Fred Willard.
The television, radio and online effort, which broke earlier this week, features Willard (known for roles in "This is Spinal Tap," "Waiting for Guffman," "Best in Show" and several television guest spots) as the teller of cheerful holiday stories featuring Alltel's longtime spokescharacter Chad and his nemeses representing the big four wireless carriers.
The first television commercial, "The Woman and the LG," broke earlier this week. In the commercial, Willard tells the story of "Heather, who was stuck in a contract that seemed like forever." As the four competitors challenge "a new phone means more of us," Heather heads to an Alltel store, where Chad offers an LG phone with a one-year contract. Further commercials will break on Black Friday and the day after Christmas (with a message that it's not too late to get a new phone).
"The challenge in the holiday period is to break through," Lynette Jurgens, senior strategic marketing leader for Alltel, tells Marketing Daily. "[Alltel agency] Campbell-Ewald came up with this storyteller approach, knowing that the rhyming and tone of the campaign catches your ear."
For years, Alltel has used Chad -- a good-looking blond man -- and his four nebbish cohorts to promote various services, including Alltel's once-groundbreaking "My Circle" calling plan. But as other carriers have introduced similar plans, Alltel this year is promoting different services. "With all that noise around circle plans, we launched one-year service contracts," Jurgens says. "So our holiday campaign is focusing on those contracts. And we've expanded My Circle to include unlimited texting to those friends, and we'll be focusing on that."
With the change in tactics, the company felt Willard's inherent familiarity and acting ability could help the spots break through in a crowded holiday period, Jurgens says, adding: "He's immediately recognizable and brings credibility to the brand."
In January 2009, Verizon Wireless purchased most of the Alltel wireless network. But antitrust agreements required that about 2 million customers in areas where the two brands combined would have been dominant be put in a trust owned by -- but run separately from -- Verizon. Over the past year, the trust has continued to promote the Alltel brand and its services, Jurgens says.
"We've actually been growing our base since January," she says. "Our mission is to compete, so we've done what it takes to compete."
The unique business situation has also led to a sales platform promoting one-year contracts. Knowing that customers might be ware of signing a long-term contract with a company's whose future is up in the air, Alltel devised the one-year contract that is being promoted in the current commercial.
(original MediaPost article)
Campbell-Ewald Helps NEC Display Solutions Develop VUKUNET
November 17, 2009
Detroit, Mich. — NEC Display Solutions of America enlisted Campbell-Ewald's expertise to help develop its newest product, VUKUNET, an innovative web-based platform that connects digital signage network owners to a whole new world of potential advertising revenue and also provides advertisers and ad agencies a revolutionary way to leverage digital out-of-home advertising. NEC Display Solutions engaged...
