Campbell Ewald, Warren 
- 30400 Van Dyke Avenue
- Warren, Michigan 48093-2316
- United States
- Phone: 586 558-4400
- Fax: 586 558-5896
- Country Phone Code: 1
- Website: www.c-e.com
- Email: [email protected]
Campbell-Ewald Helps NEC Display Solutions Develop VUKUNET
November 17, 2009
Detroit, Mich. - NEC Display Solutions of America enlisted Campbell-Ewald's expertise to help develop its newest product, VUKUNET, an innovative web-based platform that connects digital signage network owners to a whole new world of potential advertising revenue and also provides advertisers and ad agencies a revolutionary way to leverage digital out-of-home advertising.
NEC Display Solutions engaged Campbell-Ewald thirteen months ago to help bring the VUKUNET vision to life. Working with the forward-thinking NEC team, Campbell-Ewald contributed its ad industry insights and user experiences to VUKUNET's design and development. From there, the teams collaborated on identity development, including product name and logo design, as well as product launch strategy and execution.
"We feel extremely fortunate to have worked with Campbell-Ewald on the development of VUKUNET. Their knowledge was invaluable in designing this groundbreaking platform for digital place-based media," said Pierre Richer, President and COO at NEC Display Solutions. "They brought their ad industry knowledge to help us design a revolutionary ad-serving tool that will connect all digital network owners with potential advertisers."
"NEC is changing the digital out-of-home space," said Candace Graham, Campbell-Ewald Executive Vice President, Account and Digital Director, who spearheaded the VUKUNET efforts at Campbell-Ewald. She previously partnered with NEC on a Website project ten years ago. "It was very exciting to be immersed with them in the entire product development process -- from design to launch."
NEC developed the innovative VUKUNET platform to connect digital signage network owners (airports, retailers, hospitals, etc.) with advertisers. For network owners, the automated technology enables advertising inventory management, proof-of-performance reporting and payment consolidation for the ads. For advertisers and ad agencies, who formerly had to contact hundreds of potential network owners to determine rates and availability, the companion ADVUKU ad-serving platform enables easy searching for optimal networks in any location.
NEC Display Solutions announced the widespread availability of VUKUNET on November 10, 2009. For more information, visit www.VUKUNET.com.
About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, health care, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866)-NEC-MORE, or visit the website at www.necdisplay.com.com.
About Campbell-Ewald
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, NEC Display Solutions of America, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
NEC Display Solutions engaged Campbell-Ewald thirteen months ago to help bring the VUKUNET vision to life. Working with the forward-thinking NEC team, Campbell-Ewald contributed its ad industry insights and user experiences to VUKUNET's design and development. From there, the teams collaborated on identity development, including product name and logo design, as well as product launch strategy and execution.
"We feel extremely fortunate to have worked with Campbell-Ewald on the development of VUKUNET. Their knowledge was invaluable in designing this groundbreaking platform for digital place-based media," said Pierre Richer, President and COO at NEC Display Solutions. "They brought their ad industry knowledge to help us design a revolutionary ad-serving tool that will connect all digital network owners with potential advertisers."
"NEC is changing the digital out-of-home space," said Candace Graham, Campbell-Ewald Executive Vice President, Account and Digital Director, who spearheaded the VUKUNET efforts at Campbell-Ewald. She previously partnered with NEC on a Website project ten years ago. "It was very exciting to be immersed with them in the entire product development process -- from design to launch."
NEC developed the innovative VUKUNET platform to connect digital signage network owners (airports, retailers, hospitals, etc.) with advertisers. For network owners, the automated technology enables advertising inventory management, proof-of-performance reporting and payment consolidation for the ads. For advertisers and ad agencies, who formerly had to contact hundreds of potential network owners to determine rates and availability, the companion ADVUKU ad-serving platform enables easy searching for optimal networks in any location.
NEC Display Solutions announced the widespread availability of VUKUNET on November 10, 2009. For more information, visit www.VUKUNET.com.
About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, health care, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866)-NEC-MORE, or visit the website at www.necdisplay.com.com.
About Campbell-Ewald
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, NEC Display Solutions of America, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Campbell-Ewald Campaigns Win Gold and Green ECHO Awards
October 29, 2009
Detroit, Mich. - Campbell-Ewald's work has been honored with two prestigious International ECHO Awards: a Gold award for the Navy Influencer/NAVYForMoms.com campaign on behalf of the United States Navy and the first-ever ECHO Green award for the Environmailist™ campaign on behalf of the United States Postal Service. The ECHO Awards, presented by the Direct Marketing Association, honor the world’s...
Campbell-Ewald Campaigns Win Gold and Green ECHO Awards
October 29, 2009
Detroit, Mich. - Campbell-Ewald's work has been honored with two prestigious International ECHO Awards: a Gold award for the Navy Influencer/NAVYForMoms.com campaign on behalf of the United States Navy and the first-ever ECHO Green award for the EnvironmailistT campaign on behalf of the United States Postal Service.
The ECHO Awards, presented by the Direct Marketing Association, honor the world's best direct marketing campaigns - campaigns that have raised the bar in terms of strategy, creativity and results.
About Navy Influencer/NAVYForMom.com:
The Navy Influencer/NAVYForMoms.com campaign was designed to change parents' perceptions regarding their children enlisting in the Navy. The strategy: create an online community to engage moms on both sides of the conversation.
Campbell-Ewald conceived, created and launched NAVYForMoms.com, a social network to allow proud moms of Sailors to provide words of wisdom and encouragement to the skeptical moms of recruits. An integrated communications campaign, including TV, print, online, out-of-home, guerrilla marketing, and direct mail, was developed to attract visitors to the site.
NAVYForMoms.com launched in March 2008, and traffic and registrations have grown exponentially since day one. The site currently has 26,948 members (including Navy moms, dads, recruits and retired personnel), averages 60,000 visits a week and has had more than one million unique visits since it launched. NAVYForMoms.com is considered one of the most successful self-sustaining, social communities to date.
The ECHO Gold Award win adds to an impressive list of awards for this campaign, including a recent 2009 Silver Effie Award.
About EnvironmailistT:
The goal of the United States Postal Service's EnvironmailistT campaign was to tackle the misconceptions about direct mail's impact on the environment, and the strategy was to lead by example.
Campbell-Ewald developed a campaign that not only encouraged marketers to "go green" in their direct marketing processes, the campaign materials were as eco-friendly as possible from a creative and production standpoint, including the use of recycled paper and inks that were free of volatile organic compounds. Wind energy was used in production and a 100% organic cotton T-shirt was part of fulfillment.
This campaign is the first-ever recipient of the ECHO Green Award - a special award honoring the most innovative campaign employing environmentally responsible and sustainable marketing strategies and techniques. It also won the Direct Marketing Association of Detroit's 2009 Golden Target Award, that competition's grand prize, earlier this year.
About Campbell-Ewald:
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
The ECHO Awards, presented by the Direct Marketing Association, honor the world's best direct marketing campaigns - campaigns that have raised the bar in terms of strategy, creativity and results.
About Navy Influencer/NAVYForMom.com:
The Navy Influencer/NAVYForMoms.com campaign was designed to change parents' perceptions regarding their children enlisting in the Navy. The strategy: create an online community to engage moms on both sides of the conversation.
Campbell-Ewald conceived, created and launched NAVYForMoms.com, a social network to allow proud moms of Sailors to provide words of wisdom and encouragement to the skeptical moms of recruits. An integrated communications campaign, including TV, print, online, out-of-home, guerrilla marketing, and direct mail, was developed to attract visitors to the site.
NAVYForMoms.com launched in March 2008, and traffic and registrations have grown exponentially since day one. The site currently has 26,948 members (including Navy moms, dads, recruits and retired personnel), averages 60,000 visits a week and has had more than one million unique visits since it launched. NAVYForMoms.com is considered one of the most successful self-sustaining, social communities to date.
The ECHO Gold Award win adds to an impressive list of awards for this campaign, including a recent 2009 Silver Effie Award.
About EnvironmailistT:
The goal of the United States Postal Service's EnvironmailistT campaign was to tackle the misconceptions about direct mail's impact on the environment, and the strategy was to lead by example.
Campbell-Ewald developed a campaign that not only encouraged marketers to "go green" in their direct marketing processes, the campaign materials were as eco-friendly as possible from a creative and production standpoint, including the use of recycled paper and inks that were free of volatile organic compounds. Wind energy was used in production and a 100% organic cotton T-shirt was part of fulfillment.
This campaign is the first-ever recipient of the ECHO Green Award - a special award honoring the most innovative campaign employing environmentally responsible and sustainable marketing strategies and techniques. It also won the Direct Marketing Association of Detroit's 2009 Golden Target Award, that competition's grand prize, earlier this year.
About Campbell-Ewald:
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Campbell-Ewald Campaigns Win Gold and Green ECHO Awards
October 29, 2009
Detroit, Mich. - Campbell-Ewald's work has been honored with two prestigious International ECHO Awards: a Gold award for the Navy Influencer/NAVYForMoms.com campaign on behalf of the United States Navy and the first-ever ECHO Green award for the EnvironmailistT campaign on behalf of the United States Postal Service.
The ECHO Awards, presented by the Direct Marketing Association, honor the world's best direct marketing campaigns - campaigns that have raised the bar in terms of strategy, creativity and results.
About Navy Influencer/NAVYForMom.com:
The Navy Influencer/NAVYForMoms.com campaign was designed to change parents' perceptions regarding their children enlisting in the Navy. The strategy: create an online community to engage moms on both sides of the conversation.
Campbell-Ewald conceived, created and launched NAVYForMoms.com, a social network to allow proud moms of Sailors to provide words of wisdom and encouragement to the skeptical moms of recruits. An integrated communications campaign, including TV, print, online, out-of-home, guerrilla marketing, and direct mail, was developed to attract visitors to the site.
NAVYForMoms.com launched in March 2008, and traffic and registrations have grown exponentially since day one. The site currently has 26,948 members (including Navy moms, dads, recruits and retired personnel), averages 60,000 visits a week and has had more than one million unique visits since it launched. NAVYForMoms.com is considered one of the most successful self-sustaining, social communities to date.
The ECHO Gold Award win adds to an impressive list of awards for this campaign, including a recent 2009 Silver Effie Award.
About EnvironmailistT:
The goal of the United States Postal Service's EnvironmailistT campaign was to tackle the misconceptions about direct mail's impact on the environment, and the strategy was to lead by example.
Campbell-Ewald developed a campaign that not only encouraged marketers to "go green" in their direct marketing processes, the campaign materials were as eco-friendly as possible from a creative and production standpoint, including the use of recycled paper and inks that were free of volatile organic compounds. Wind energy was used in production and a 100% organic cotton T-shirt was part of fulfillment.
This campaign is the first-ever recipient of the ECHO Green Award - a special award honoring the most innovative campaign employing environmentally responsible and sustainable marketing strategies and techniques. It also won the Direct Marketing Association of Detroit's 2009 Golden Target Award, that competition's grand prize, earlier this year.
About Campbell-Ewald:
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
The ECHO Awards, presented by the Direct Marketing Association, honor the world's best direct marketing campaigns - campaigns that have raised the bar in terms of strategy, creativity and results.
About Navy Influencer/NAVYForMom.com:
The Navy Influencer/NAVYForMoms.com campaign was designed to change parents' perceptions regarding their children enlisting in the Navy. The strategy: create an online community to engage moms on both sides of the conversation.
Campbell-Ewald conceived, created and launched NAVYForMoms.com, a social network to allow proud moms of Sailors to provide words of wisdom and encouragement to the skeptical moms of recruits. An integrated communications campaign, including TV, print, online, out-of-home, guerrilla marketing, and direct mail, was developed to attract visitors to the site.
NAVYForMoms.com launched in March 2008, and traffic and registrations have grown exponentially since day one. The site currently has 26,948 members (including Navy moms, dads, recruits and retired personnel), averages 60,000 visits a week and has had more than one million unique visits since it launched. NAVYForMoms.com is considered one of the most successful self-sustaining, social communities to date.
The ECHO Gold Award win adds to an impressive list of awards for this campaign, including a recent 2009 Silver Effie Award.
About EnvironmailistT:
The goal of the United States Postal Service's EnvironmailistT campaign was to tackle the misconceptions about direct mail's impact on the environment, and the strategy was to lead by example.
Campbell-Ewald developed a campaign that not only encouraged marketers to "go green" in their direct marketing processes, the campaign materials were as eco-friendly as possible from a creative and production standpoint, including the use of recycled paper and inks that were free of volatile organic compounds. Wind energy was used in production and a 100% organic cotton T-shirt was part of fulfillment.
This campaign is the first-ever recipient of the ECHO Green Award - a special award honoring the most innovative campaign employing environmentally responsible and sustainable marketing strategies and techniques. It also won the Direct Marketing Association of Detroit's 2009 Golden Target Award, that competition's grand prize, earlier this year.
About Campbell-Ewald:
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Campbell-Ewald Receives Outstanding Corporate Partner Award
October 5, 2009
Warren, Mich. - Campbell-Ewald was honored by Hospice of Michigan as the recipient of this year’s Outstanding Corporate Partner Crystal Rose Award in recognition of donating, through an impressive employee-giving campaign, more than $91,000 to Hospice of Michigan over the past eight years. “Giving back to our communities is one of Campbell-Ewald’s core values,” remarked Tony Hopp,...
