Campbell Ewald, Warren

  • 30400 Van Dyke Avenue
  • Warren, Michigan 48093-2316
  • United States
  • Phone: 586 558-4400
  • Fax: 586 558-5896
  • Country Phone Code: 1

Campbell-Ewald's 11th Annual Creativity for Kids

August 6, 2009

Warren, Mich.

Campbell-Ewald put their own spin on the concept of "bring your kids to work day" during their 11th annual Creativity for Kids event held last week. The agency was transformed inside and out with fun-filled activities for employees and their young relatives.

"This annual tradition allows our employees to share their work experiences and environment with their children and have some fun in the process," said Campbell-Ewald Chairman and Chief Executive Officer Anthony J. Hopp. "It also recognizes and thanks our employees for all they so generously do for others in our communities."

This year's "gaming" theme set the stage for the annual art contest which challenged the kids to express their creativity by crafting their favorite gaming character using Arts & Scraps kits that contain recycled objects.

"We all - parents and kids alike - look forward to the art contest every year," said Vice Chairman, Chief Creative Officer Bill Ludwig. "The imagination and creativity of the kids never cease to amaze us."

The kids showed off their gaming skills as they competed in several Wii game contests and learned how advertising and gaming relate through employee-led demos and focus groups.

There was never a shortage of fun as the young visitors also enjoyed giant inflatables, laser tag, miniature golf, airbrush tattoos, caricaturists' drawings, coney dogs, ice cream, cotton candy, popcorn and sno-cones throughout the day. In the end, the kids went home with their works of art, faces decorated with tattoos and heads full of thoughts that this was just a typical day at Campbell-Ewald.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.


EPA Taps Campbell-Ewald for Childhood Lead Poisoning Awareness Campaign

July 29, 2009


Warren, Mich. The U.S. Environmental Protection Agency has chosen Campbell-Ewald to partner with them in their mission to eliminate childhood lead poisoning by providing marketing support for the Renovation, Repair and Painting (RRP) rule. "As one of the largest providers of marketing communications services to federal government agencies, our thorough and deep insights into the EPA's target audiences...

EPA Taps Campbell-Ewald for Childhood Lead Poisoning Awareness Campaign

July 29, 2009

Warren, Mich.

The U.S. Environmental Protection Agency has chosen Campbell-Ewald to partner with them in their mission to eliminate childhood lead poisoning by providing marketing support for the Renovation, Repair and Painting (RRP) rule.

"As one of the largest providers of marketing communications services to federal government agencies, our thorough and deep insights into the EPA's target audiences led to this competitive win," said Campbell-Ewald Chairman and Chief Executive Officer Tony Hopp.

Under the RRP rule, which goes into effect in April 2010, contractors who perform renovation, repair and painting projects that disturb lead-based paint in homes, child-care facilities and schools built before 1978 must be certified and follow specific work practices to prevent lead contamination.

The agency will create an integrated public awareness campaign to draw attention to the dangers of childhood lead poisoning and build awareness of the RRP requirements. The campaign will involve multi-targeted communications to reach the many audiences affected by the RRP rule, including building owners and managers of multifamily dwellings and child-care facilities, building contractors, trade associations, and renovation DIYers.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.



EPA Taps Campbell-Ewald for Childhood Lead Poisoning Awareness Campaign

July 29, 2009

Warren, Mich.

The U.S. Environmental Protection Agency has chosen Campbell-Ewald to partner with them in their mission to eliminate childhood lead poisoning by providing marketing support for the Renovation, Repair and Painting (RRP) rule.

"As one of the largest providers of marketing communications services to federal government agencies, our thorough and deep insights into the EPA's target audiences led to this competitive win," said Campbell-Ewald Chairman and Chief Executive Officer Tony Hopp.

Under the RRP rule, which goes into effect in April 2010, contractors who perform renovation, repair and painting projects that disturb lead-based paint in homes, child-care facilities and schools built before 1978 must be certified and follow specific work practices to prevent lead contamination.

The agency will create an integrated public awareness campaign to draw attention to the dangers of childhood lead poisoning and build awareness of the RRP requirements. The campaign will involve multi-targeted communications to reach the many audiences affected by the RRP rule, including building owners and managers of multifamily dwellings and child-care facilities, building contractors, trade associations, and renovation DIYers.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.



Cannes Agrees with President Obama: Campbell-Ewald’s “Cheerleader” Spot Takes Home Bronze Lion at Award Show

July 14, 2009


Warren, MI Just a week after President Obama appeared in Campbell-Ewald's campaign on behalf of the U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and the Ad Council, the campaign's "Cheerleader" spot, featuring a cheerleading dad and daughter duo, received a Bronze Lion at...