Campbell Ewald, Warren 
- 30400 Van Dyke Avenue
- Warren, Michigan 48093-2316
- United States
- Phone: 586 558-4400
- Fax: 586 558-5896
- Country Phone Code: 1
- Website: www.c-e.com
- Email: [email protected]
Campbell-Ewald, Ad Council and HHS tap President Obama for new Fatherhood PSA campaign
June 19, 2009
Warren, MI
This Sunday marks the centennial celebration of Father's Day. For Campbell-Ewald's client, the National Responsible Fatherhood Clearinghouse (NRFC), it's a monumental event -- one that was made even more significant when President Obama agreed to lend his influence to a Public Service Announcement (PSA) campaign.
The new PSAs, coinciding with Father's Day, are designed to highlight the important role fathers play in the lives of their children. According to the NRFC, an estimated 25 million children live without their biological fathers. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior, and avoid high-risk behaviors.
The U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance, on behalf of the Ad Council and the NRFC, reached out to President Obama who agreed to participate in the campaign.
"We consider it an honor to work on behalf of the NRFC," said Bill Ludwig, vice chairman, chief creative officer of Campbell-Ewald. "We are very proud that our work informs so many American families about the impact of a father's presence in a child's life and has inspired fathers to simply spend time with their kids. Having the support of President Obama magnifies the attention and the inspiration of this critical message."
Campbell-Ewald's pro-bono work for the NRFC has garnered a lot of media attention. The Cheerleader and Super Soaker spots quickly became popular with the blogging and ad industry communities and were highlighted on NBC's popular talk program "The View."
In addition, the Ad Council honored the agency's NRFC work with a Bronze Bell for Creative Excellence in 2008. Campbell-Ewald was one of three agencies honored from among 40 volunteer agencies that create PSAs for the Ad Council.
Today, the campaign still ranks as one of the Ad Council's top 10 most effective campaigns. As a result, Campbell-Ewald and the NRFC will be extending the campaign into 2009 with new work based on the same strategy.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.
This Sunday marks the centennial celebration of Father's Day. For Campbell-Ewald's client, the National Responsible Fatherhood Clearinghouse (NRFC), it's a monumental event -- one that was made even more significant when President Obama agreed to lend his influence to a Public Service Announcement (PSA) campaign.
The new PSAs, coinciding with Father's Day, are designed to highlight the important role fathers play in the lives of their children. According to the NRFC, an estimated 25 million children live without their biological fathers. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior, and avoid high-risk behaviors.
The U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance, on behalf of the Ad Council and the NRFC, reached out to President Obama who agreed to participate in the campaign.
"We consider it an honor to work on behalf of the NRFC," said Bill Ludwig, vice chairman, chief creative officer of Campbell-Ewald. "We are very proud that our work informs so many American families about the impact of a father's presence in a child's life and has inspired fathers to simply spend time with their kids. Having the support of President Obama magnifies the attention and the inspiration of this critical message."
Campbell-Ewald's pro-bono work for the NRFC has garnered a lot of media attention. The Cheerleader and Super Soaker spots quickly became popular with the blogging and ad industry communities and were highlighted on NBC's popular talk program "The View."
In addition, the Ad Council honored the agency's NRFC work with a Bronze Bell for Creative Excellence in 2008. Campbell-Ewald was one of three agencies honored from among 40 volunteer agencies that create PSAs for the Ad Council.
Today, the campaign still ranks as one of the Ad Council's top 10 most effective campaigns. As a result, Campbell-Ewald and the NRFC will be extending the campaign into 2009 with new work based on the same strategy.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.
Campbell-Ewald's social media expert shares insights
June 16, 2009
DETROIT, June 16, 2009 -- Campbell-Ewald SVP, Social Media Director Dave Linabury emphasized the importance for marketers to measure and monitor Web conversations as a panelist at Adcraft's Social Media 360º seminar on June 11. Advertising Age Executive Editor, Jonah...
Campbell-Ewald's social media expert shares insights
June 16, 2009
DETROIT, June 16, 2009 -- Campbell-Ewald SVP, Social Media Director Dave Linabury emphasized the importance for marketers to measure and monitor Web conversations as a panelist at Adcraft's Social Media 360º seminar on June 11. Advertising Age Executive Editor, Jonah Bloom, moderated a lively discussion among five social media experts.
"Many companies try to use traditional ROI methods on social media and run into difficulties," said Linabury. "We prefer to reverse 'ROI' and say it's really about 'IOR' -- the impact of relationships. Done properly, social media builds long-term relationships with consumers -- and we can measure relationships through a variety of methodologies."
Linabury leads Campbell-Ewald's social media group in providing insights and strategic direction for the agency's clients, including Alltel, Buffalo Wild Wings, Chevrolet, GM, Kaiser Permanente, OnStar, University of Michigan Ross Business School, USAA, U.S. Mint, U.S. Navy and U.S. Postal Service.
"If you're not going to monitor your brand, don't play in social media," said Linabury. "It's not an option. A lot of marketers get Google Alerts and think that's monitoring. That's not monitoring. That's scratching the surface. You're maybe getting 1/60th of the conversation. You need to think like a consumer. They misspell brand names. They have nicknames and abbreviations for your brand. If you don't know to look up those terms as well, you're missing over half the conversation. Only once you've completed monitoring and analyzing the data can you begin developing your social strategy."
Among his many accomplishments, Linabury was the strategist behind NAVYForMoms.com, the Effie-winning online community that brings together proud moms of Navy Sailors and skeptical moms of potential recruits to engage in honest, open discussion of their fears and questions.
Linabury is an internationally recognized blogger who has won more than 17 blog awards, including a Webby for his personal blog, Davezilla. He is a frequent speaker and panelist at major social media forums, including the Community 2.0 conference in San Francisco last month where he was a featured speaker.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.
Event photos courtesy of Thom Briggs
"Many companies try to use traditional ROI methods on social media and run into difficulties," said Linabury. "We prefer to reverse 'ROI' and say it's really about 'IOR' -- the impact of relationships. Done properly, social media builds long-term relationships with consumers -- and we can measure relationships through a variety of methodologies."
Linabury leads Campbell-Ewald's social media group in providing insights and strategic direction for the agency's clients, including Alltel, Buffalo Wild Wings, Chevrolet, GM, Kaiser Permanente, OnStar, University of Michigan Ross Business School, USAA, U.S. Mint, U.S. Navy and U.S. Postal Service.
"If you're not going to monitor your brand, don't play in social media," said Linabury. "It's not an option. A lot of marketers get Google Alerts and think that's monitoring. That's not monitoring. That's scratching the surface. You're maybe getting 1/60th of the conversation. You need to think like a consumer. They misspell brand names. They have nicknames and abbreviations for your brand. If you don't know to look up those terms as well, you're missing over half the conversation. Only once you've completed monitoring and analyzing the data can you begin developing your social strategy."
Among his many accomplishments, Linabury was the strategist behind NAVYForMoms.com, the Effie-winning online community that brings together proud moms of Navy Sailors and skeptical moms of potential recruits to engage in honest, open discussion of their fears and questions.
Linabury is an internationally recognized blogger who has won more than 17 blog awards, including a Webby for his personal blog, Davezilla. He is a frequent speaker and panelist at major social media forums, including the Community 2.0 conference in San Francisco last month where he was a featured speaker.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.
Event photos courtesy of Thom Briggs
Campbell-Ewald's social media expert shares insights
June 16, 2009
DETROIT, June 16, 2009 -- Campbell-Ewald SVP, Social Media Director Dave Linabury emphasized the importance for marketers to measure and monitor Web conversations as a panelist at Adcraft's Social Media 360º seminar on June 11. Advertising Age Executive Editor, Jonah Bloom, moderated a lively discussion among five social media experts.
"Many companies try to use traditional ROI methods on social media and run into difficulties," said Linabury. "We prefer to reverse 'ROI' and say it's really about 'IOR' -- the impact of relationships. Done properly, social media builds long-term relationships with consumers -- and we can measure relationships through a variety of methodologies."
Linabury leads Campbell-Ewald's social media group in providing insights and strategic direction for the agency's clients, including Alltel, Buffalo Wild Wings, Chevrolet, GM, Kaiser Permanente, OnStar, University of Michigan Ross Business School, USAA, U.S. Mint, U.S. Navy and U.S. Postal Service.
"If you're not going to monitor your brand, don't play in social media," said Linabury. "It's not an option. A lot of marketers get Google Alerts and think that's monitoring. That's not monitoring. That's scratching the surface. You're maybe getting 1/60th of the conversation. You need to think like a consumer. They misspell brand names. They have nicknames and abbreviations for your brand. If you don't know to look up those terms as well, you're missing over half the conversation. Only once you've completed monitoring and analyzing the data can you begin developing your social strategy."
Among his many accomplishments, Linabury was the strategist behind NAVYForMoms.com, the Effie-winning online community that brings together proud moms of Navy Sailors and skeptical moms of potential recruits to engage in honest, open discussion of their fears and questions.
Linabury is an internationally recognized blogger who has won more than 17 blog awards, including a Webby for his personal blog, Davezilla. He is a frequent speaker and panelist at major social media forums, including the Community 2.0 conference in San Francisco last month where he was a featured speaker.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.
Event photos courtesy of Thom Briggs
"Many companies try to use traditional ROI methods on social media and run into difficulties," said Linabury. "We prefer to reverse 'ROI' and say it's really about 'IOR' -- the impact of relationships. Done properly, social media builds long-term relationships with consumers -- and we can measure relationships through a variety of methodologies."
Linabury leads Campbell-Ewald's social media group in providing insights and strategic direction for the agency's clients, including Alltel, Buffalo Wild Wings, Chevrolet, GM, Kaiser Permanente, OnStar, University of Michigan Ross Business School, USAA, U.S. Mint, U.S. Navy and U.S. Postal Service.
"If you're not going to monitor your brand, don't play in social media," said Linabury. "It's not an option. A lot of marketers get Google Alerts and think that's monitoring. That's not monitoring. That's scratching the surface. You're maybe getting 1/60th of the conversation. You need to think like a consumer. They misspell brand names. They have nicknames and abbreviations for your brand. If you don't know to look up those terms as well, you're missing over half the conversation. Only once you've completed monitoring and analyzing the data can you begin developing your social strategy."
Among his many accomplishments, Linabury was the strategist behind NAVYForMoms.com, the Effie-winning online community that brings together proud moms of Navy Sailors and skeptical moms of potential recruits to engage in honest, open discussion of their fears and questions.
Linabury is an internationally recognized blogger who has won more than 17 blog awards, including a Webby for his personal blog, Davezilla. He is a frequent speaker and panelist at major social media forums, including the Community 2.0 conference in San Francisco last month where he was a featured speaker.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.
Event photos courtesy of Thom Briggs
Campbell-Ewald Dominates and Sets Records at 2009 DMAD Target Awards
June 9, 2009
DETROIT, June 9, 2009 - For the ninth straight time, Campbell-Ewald dominated the Direct Marketing Association of Detroit (DMAD) Target Awards bringing home nine awards on behalf of six clients, including the coveted 2009 Golden Target Award for the agency's U.S. Postal Service "Environmailist™" campaign. In addition to the wins, Campbell-Ewald set two first-ever records: the first agency to have...
