Campbell Ewald, Warren 
- 30400 Van Dyke Avenue
- Warren, Michigan 48093-2316
- United States
- Phone: 586 558-4400
- Fax: 586 558-5896
- Country Phone Code: 1
- Website: www.c-e.com
- Email: [email protected]
As released by USAA on June 2, 2009:
New USAA ads promote company's bank services, financial strength
June 2, 2009
San Antonio - (June 2, 2009) - As many companies in the battered financial services sector retrench during the recession, USAA is launching a new campaign highlighting its strength and stability. USAA will be focusing its marketing efforts through a...
As released by USAA on June 2, 2009:
New USAA ads promote company's bank services, financial strength
June 2, 2009
San Antonio - (June 2, 2009) - As many companies in the battered financial services sector retrench during the recession, USAA is launching a new campaign highlighting its strength and stability. USAA will be focusing its marketing efforts through a multi-million dollar print, radio and interactive campaign. The direct response and interactive elements will be targeted nationwide, while heavy media penetration will be aimed in markets with large concentrations of military personnel - as USAA seeks to be the provider of choice for the military community.
"When some financial companies were decimated in 2008, USAA remained strong and growing. When other companies took government bailouts, we said, 'No thank you.' And as others cut back to survive the recession, USAA is stepping forward, without hesitation," said USAA President and CEO Joe Robles. The new campaign, developed by the Campbell-Ewald agency in Detroit, will command attention and deliver straightforward, open messages about the company's ability to provide banking, insurance and investment services. Combining print, radio, out-of-home and online components, the campaign will also showcase the top-rated USAA Federal Savings Bank, its value proposition and strong financial performance.
In 2008, as many banks reported huge losses, USAA Federal Savings Bank returned a healthy after-tax profit of $188 million. In addition, the bank returned $368 million to members through ATM surcharge rebates, rebates for buying or selling a home through USAA MoversAdvantage®, credit and debit card rewards and home-equity loan closing costs paid for by USAA. USAA's overall financial performance is detailed in its 2008 Report to Members.
Robles cited research showing that most Americans, including those who are serving in the armed forces, are uncertain about the economy and increasingly distrustful of banks and financial institutions, as additional motivation for the new campaign. "All financial services companies are definitely not alike," said Robles. "We want current and prospective members to know that we are strong and stable."
He also noted that financial worries can diminish a person's effectiveness on the job, which is particularly risky if that job is in the armed forces. "We entrust the security of the nation to these outstanding men and women. They deserve the best financial services available, and USAA provides it," he said. "We want them to know that USAA is a banking, insurance and investments leader they can trust, one that is rock solid in these perilous economic times, and one that understands the military community like no other company," said Robles.
In announcing its 2008 financial results in April, USAA said it had:
"In tough economic times like these, strong companies that remain committed to advertising can achieve a much greater share of voice and ROI, said Scott Bedbury, CEO of Brandstream. "With most industries becoming even more competitive for business, this not a good time to be silent. Brands that stay aggressive now will also have much greater momentum once the economy turns around."
# # #
About USAA
USAA, a diversified financial services group of companies, is among the leading providers of financial planning, insurance, investments, and banking products to members of the U.S. military and their families. For the past three years, BusinessWeek magazine ranked USAA among the top two "Customer Service Champs," highlighting our legendary commitment of providing highly competitive financial products for 6.8 million members. For more information about USAA, or to learn more about membership, visit usaa.com. Bank products provided by USAA Federal savings Bank, Member FDIC, an equal housing lender.
"When some financial companies were decimated in 2008, USAA remained strong and growing. When other companies took government bailouts, we said, 'No thank you.' And as others cut back to survive the recession, USAA is stepping forward, without hesitation," said USAA President and CEO Joe Robles. The new campaign, developed by the Campbell-Ewald agency in Detroit, will command attention and deliver straightforward, open messages about the company's ability to provide banking, insurance and investment services. Combining print, radio, out-of-home and online components, the campaign will also showcase the top-rated USAA Federal Savings Bank, its value proposition and strong financial performance.
In 2008, as many banks reported huge losses, USAA Federal Savings Bank returned a healthy after-tax profit of $188 million. In addition, the bank returned $368 million to members through ATM surcharge rebates, rebates for buying or selling a home through USAA MoversAdvantage®, credit and debit card rewards and home-equity loan closing costs paid for by USAA. USAA's overall financial performance is detailed in its 2008 Report to Members.
Robles cited research showing that most Americans, including those who are serving in the armed forces, are uncertain about the economy and increasingly distrustful of banks and financial institutions, as additional motivation for the new campaign. "All financial services companies are definitely not alike," said Robles. "We want current and prospective members to know that we are strong and stable."
He also noted that financial worries can diminish a person's effectiveness on the job, which is particularly risky if that job is in the armed forces. "We entrust the security of the nation to these outstanding men and women. They deserve the best financial services available, and USAA provides it," he said. "We want them to know that USAA is a banking, insurance and investments leader they can trust, one that is rock solid in these perilous economic times, and one that understands the military community like no other company," said Robles.
In announcing its 2008 financial results in April, USAA said it had:
- Increased net worth by 1.4 percent, to $14.6 billion
- Achieved net income of $423 million
- Returned $857 million to members in the form of dividends, distributions, bank rebates and rewards
- Increased membership by 385,000 to 6.8 million members
- Cut non-essential expenses while increasing employee productivity by 11 percent
"In tough economic times like these, strong companies that remain committed to advertising can achieve a much greater share of voice and ROI, said Scott Bedbury, CEO of Brandstream. "With most industries becoming even more competitive for business, this not a good time to be silent. Brands that stay aggressive now will also have much greater momentum once the economy turns around."
# # #
About USAA
USAA, a diversified financial services group of companies, is among the leading providers of financial planning, insurance, investments, and banking products to members of the U.S. military and their families. For the past three years, BusinessWeek magazine ranked USAA among the top two "Customer Service Champs," highlighting our legendary commitment of providing highly competitive financial products for 6.8 million members. For more information about USAA, or to learn more about membership, visit usaa.com. Bank products provided by USAA Federal savings Bank, Member FDIC, an equal housing lender.
As released by USAA on June 2, 2009:
New USAA ads promote company's bank services, financial strength
June 2, 2009
San Antonio - (June 2, 2009) - As many companies in the battered financial services sector retrench during the recession, USAA is launching a new campaign highlighting its strength and stability. USAA will be focusing its marketing efforts through a multi-million dollar print, radio and interactive campaign. The direct response and interactive elements will be targeted nationwide, while heavy media penetration will be aimed in markets with large concentrations of military personnel - as USAA seeks to be the provider of choice for the military community.
"When some financial companies were decimated in 2008, USAA remained strong and growing. When other companies took government bailouts, we said, 'No thank you.' And as others cut back to survive the recession, USAA is stepping forward, without hesitation," said USAA President and CEO Joe Robles. The new campaign, developed by the Campbell-Ewald agency in Detroit, will command attention and deliver straightforward, open messages about the company's ability to provide banking, insurance and investment services. Combining print, radio, out-of-home and online components, the campaign will also showcase the top-rated USAA Federal Savings Bank, its value proposition and strong financial performance.
In 2008, as many banks reported huge losses, USAA Federal Savings Bank returned a healthy after-tax profit of $188 million. In addition, the bank returned $368 million to members through ATM surcharge rebates, rebates for buying or selling a home through USAA MoversAdvantage®, credit and debit card rewards and home-equity loan closing costs paid for by USAA. USAA's overall financial performance is detailed in its 2008 Report to Members.
Robles cited research showing that most Americans, including those who are serving in the armed forces, are uncertain about the economy and increasingly distrustful of banks and financial institutions, as additional motivation for the new campaign. "All financial services companies are definitely not alike," said Robles. "We want current and prospective members to know that we are strong and stable."
He also noted that financial worries can diminish a person's effectiveness on the job, which is particularly risky if that job is in the armed forces. "We entrust the security of the nation to these outstanding men and women. They deserve the best financial services available, and USAA provides it," he said. "We want them to know that USAA is a banking, insurance and investments leader they can trust, one that is rock solid in these perilous economic times, and one that understands the military community like no other company," said Robles.
In announcing its 2008 financial results in April, USAA said it had:
"In tough economic times like these, strong companies that remain committed to advertising can achieve a much greater share of voice and ROI, said Scott Bedbury, CEO of Brandstream. "With most industries becoming even more competitive for business, this not a good time to be silent. Brands that stay aggressive now will also have much greater momentum once the economy turns around."
# # #
About USAA
USAA, a diversified financial services group of companies, is among the leading providers of financial planning, insurance, investments, and banking products to members of the U.S. military and their families. For the past three years, BusinessWeek magazine ranked USAA among the top two "Customer Service Champs," highlighting our legendary commitment of providing highly competitive financial products for 6.8 million members. For more information about USAA, or to learn more about membership, visit usaa.com. Bank products provided by USAA Federal savings Bank, Member FDIC, an equal housing lender.
"When some financial companies were decimated in 2008, USAA remained strong and growing. When other companies took government bailouts, we said, 'No thank you.' And as others cut back to survive the recession, USAA is stepping forward, without hesitation," said USAA President and CEO Joe Robles. The new campaign, developed by the Campbell-Ewald agency in Detroit, will command attention and deliver straightforward, open messages about the company's ability to provide banking, insurance and investment services. Combining print, radio, out-of-home and online components, the campaign will also showcase the top-rated USAA Federal Savings Bank, its value proposition and strong financial performance.
In 2008, as many banks reported huge losses, USAA Federal Savings Bank returned a healthy after-tax profit of $188 million. In addition, the bank returned $368 million to members through ATM surcharge rebates, rebates for buying or selling a home through USAA MoversAdvantage®, credit and debit card rewards and home-equity loan closing costs paid for by USAA. USAA's overall financial performance is detailed in its 2008 Report to Members.
Robles cited research showing that most Americans, including those who are serving in the armed forces, are uncertain about the economy and increasingly distrustful of banks and financial institutions, as additional motivation for the new campaign. "All financial services companies are definitely not alike," said Robles. "We want current and prospective members to know that we are strong and stable."
He also noted that financial worries can diminish a person's effectiveness on the job, which is particularly risky if that job is in the armed forces. "We entrust the security of the nation to these outstanding men and women. They deserve the best financial services available, and USAA provides it," he said. "We want them to know that USAA is a banking, insurance and investments leader they can trust, one that is rock solid in these perilous economic times, and one that understands the military community like no other company," said Robles.
In announcing its 2008 financial results in April, USAA said it had:
- Increased net worth by 1.4 percent, to $14.6 billion
- Achieved net income of $423 million
- Returned $857 million to members in the form of dividends, distributions, bank rebates and rewards
- Increased membership by 385,000 to 6.8 million members
- Cut non-essential expenses while increasing employee productivity by 11 percent
"In tough economic times like these, strong companies that remain committed to advertising can achieve a much greater share of voice and ROI, said Scott Bedbury, CEO of Brandstream. "With most industries becoming even more competitive for business, this not a good time to be silent. Brands that stay aggressive now will also have much greater momentum once the economy turns around."
# # #
About USAA
USAA, a diversified financial services group of companies, is among the leading providers of financial planning, insurance, investments, and banking products to members of the U.S. military and their families. For the past three years, BusinessWeek magazine ranked USAA among the top two "Customer Service Champs," highlighting our legendary commitment of providing highly competitive financial products for 6.8 million members. For more information about USAA, or to learn more about membership, visit usaa.com. Bank products provided by USAA Federal savings Bank, Member FDIC, an equal housing lender.
Campbell-Ewald Celebrates Red Wings Stanley Cup Finals
June 1, 2009
DETROIT, June 1, 2009 - When Red Wings playoff tickets are on the line, the sharpshooters come out of the woodwork. Hundreds of Campbell-Ewald employees competed in a slapshot challenge on Friday, May 29, for the chance to win a pair of tickets to Game Two of the Stanley Cup Finals. Employees gathered in the Campbell-Ewald parking lot to enjoy a Little Caesars pizza lunch and watch the ten finalists...
Campbell-Ewald Celebrates Red Wings Stanley Cup Finals
June 1, 2009
DETROIT, June 1, 2009 - When Red Wings playoff tickets are on the line, the sharpshooters come out of the woodwork.
Hundreds of Campbell-Ewald employees competed in a slapshot challenge on Friday, May 29, for the chance to win a pair of tickets to Game Two of the Stanley Cup Finals.
Employees gathered in the Campbell-Ewald parking lot to enjoy a Little Caesars pizza lunch and watch the ten finalists compete. The winner, Elizabeth McKinnon, scored five out of six shots in the final shootout and won the highly-prized playoff tickets.
Hundreds of Campbell-Ewald employees competed in a slapshot challenge on Friday, May 29, for the chance to win a pair of tickets to Game Two of the Stanley Cup Finals.
Employees gathered in the Campbell-Ewald parking lot to enjoy a Little Caesars pizza lunch and watch the ten finalists compete. The winner, Elizabeth McKinnon, scored five out of six shots in the final shootout and won the highly-prized playoff tickets.
