Holiday Golf Vacation with your Parents

December 14, 2011

Retirees are very lucky people. After years of working, they finally have all the time in the world to do what they want. However, as is often the case, the people they want to be with do not necessarily have the same luxury of time.

This Christmas, why not spoil your parents by taking them on a golf vacation holiday in Arizona? Golf is not considered as a winter sport, but in Arizona you can enjoy sunny clear skies and perfect golfing weather even during winter. The Grand Canyon is fast becoming an affordable, yet luxurious alternative to overseas winter golf destinations.

Retirees will love the laid-back atmosphere in Arizona. The golf resorts in Arizona offer quality accommodation and access to championship golf courses. Canoa Ranch Golf Resort in Green Valley even offers a choice between two golf courses—Canoa Ranch Golf Club and Torres Blancas Golf Club. Golfers of all levels will be thrilled with both courses, which can challenge your skills while giving magnificent views. The golf resort is very conducive for relaxation and family bonding. Take this opportunity to spend time with your elderly parents and take on activities that you will all enjoy.

Golf is a perfect sport for retirees because it keeps their body active in a low-impact manner. Furthermore, it will give you plenty of opportunities to chat and catch up while you play. Arizona also has various attractions that retirees can enjoy on their vacation. They can visit the lakes and go fishing or take a nice stroll through the hiking trails. There are also plenty of museums and shopping districts. The restaurants boast of delectable Arizona cuisine that you should try. It is especially fun to visit during the holidays, because you will surely be charmed with the way Arizona celebrates Christmas.

If you are still looking for a special gift for your parents, you cannot go wrong with giving then a golf vacation in Arizona. Make Canoa Ranch Golf Resort your home during your holiday and enjoy great golf and luxurious amenities. They also offer great deals like vacation packages so you can enjoy your dream golf vacation in Arizona while getting the best value for your money.

Your parents will surely appreciate this sweet gesture, so book your golf vacation today. Christmas is the time for family. And one way of spending a unique and memorable holiday is to spend Christmas in Arizona.

GreenHouse Holdings, Inc. Selected to Provide Auto Demand Response Services to Bimeda(R)

December 14, 2011

GreenHouse Holdings, Inc. (OTCBB: GRHU) is a leading provider of energy efficiency solutions and sustainable infrastructure products. Today, they announced that the company “has been engaged to implement Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program for Bimeda(R), a global supplier of veterinary medicine. GreenHouse has identified over $39,000 of incentives from SCE, for which this facility will be eligible, to apply towards enabling Auto-DR.” Once the program is installed and operational, SCE will be able to call upon Bimeda(R) “to voluntarily load shed up to 130 kW of electricity during peak usage periods.” 

GreenHouse is a "qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents. Bimeda(R) will benefit by installation of control systems, including wireless technology, and procedural modifications that will allow them to safely and systematically shutdown heavy facility equipment such as depyrogenation ovens, dust collectors and HVAC units based on pricing and performance signals from SCE."

According to GreenHouse Vice President of Energy Services Rob Davis, "Bimeda(R) is an ideal candidate for this type of energy saving program. Their facility lends itself to a variety of innovative technologies that will not only allow them to alleviate pressure on the grid, thereby reducing the need to build expensive power plants, but also improve the overall efficiency of their operations."

Read more on Market Watch.

USA.gov Simplifies the Complex in New Ad Campaign Created by Campbell Ewald

December 8, 2011

Warren, MI — December 8, 2011 — USA.gov, the U.S. government’s official web portal is launching a new PSA campaign that communicates to consumers the depth and breadth of useful information on the USA.gov website. The work, created by marketing communications company Campbell Ewald, leverages a unique, creative perspective to help readers conceptualize the relevancy of the information and how it can be applied in everyday situations.

“Whether you’re signing up for Social Security, applying for student aid, dealing with a consumer problem or a thousand other things you can think of, we created USA.gov to be the one place you can trust to connect you with the information you need from the government to help you navigate daily life,” said Bev Godwin, Director of the U.S. General Services Administration’s Federal Citizen Information Center, home of USA.gov.

An infographic ad which will run in print and out-of-home features a large magnifying glass exclaiming “We’ve got the stuff you’ve been searching for all your life” and communicates the diverse sections of USA.gov in a manageable and easy-to-read web like format. Readers are directed to USA.gov and its social media channels to experience and engage with a multitude of government information.

The campaign also includes an innovative online banner that delivers the top four most-searched topics in real time on USA.gov. Powered by the actual search tool on the USA.gov website, the banner brings USA.gov to the reader in a fresh, interactive way.

“We’re creating a streamlined message as it relates to the breadth and depth of the information USA.gov provides and the services it offers,” said Mark Simon, chief creative officer of Campbell Ewald. “The work is highly integrated and purposeful, communicating to a broad audience a simple message: USA.gov gives you relevant and trustworthy government information when and where you need it.”

Print PSAs will run nationally in MNI’s network of magazines, such as Sports Illustrated, TIME, The Week, Parents and Forbes. Online banners will run on ten online media networks nationally, and out-of-home will run in Chicago and Washington, D.C. Previously aired TV and radio will support the new campaign elements.

Campbell Ewald has been USA.gov's agency of record since 2003. 

 

About USA.gov

 As the U.S. government's official web portal, USA.gov makes it easy to get information from the government online or by mobile device. Search by topic or keyword; browse FAQs, email or webchat to connect with government information, benefits and services. It serves as the catalyst for a growing electronic government, helping people get the information they need when, where and how they want to receive it. USA.gov is managed by the Federal Citizen Information Center, part of the U.S. General Services Administration’s Office of Citizen Services and Innovative Technologies.

 

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

LA INC. Names Campbell Ewald Agency of Record

November 29, 2011

Los Angeles, CA – LA INC., a nonprofit organization with the mission to promote tourism to Los Angeles, has named Campbell Ewald (CE) as their agency of record. Chief Marketing Officer of LA INC., Don Skeoch, made the announcement. 

“Campbell Ewald’s ability to develop creative solutions to complex business decisions with proven marketing strategies will play a key role in strengthening the marketing efforts for Los Angeles tourism,” said Skeoch. “The Agency’s successful client track record with campaigns such as ‘Thrive” for Kaiser Permanente led us to our decision.” 

Campbell Ewald will be responsible for the strategy, creative development, media planning/buying and execution of the first-ever global branding and advertising campaign for Los Angeles tourism. The campaign’s goal is to increase the amount of both business and leisure travel to Los Angeles, and will target U.S. markets as well as business planners and travel agents in key markets such as the U.K., Canada, Australia, Japan and China as well as emerging international markets.

“Los Angeles is a world-class city that has so much to offer travelers,” said Campbell Ewald Managing Director, Angela Zepeda. “We look forward to building the Los Angeles tourism brand and making this City a premier travel destination.” The first campaign is planned to launch in second quarter 2012.

About LA INC.

LA INC., a private, nonprofit 501(c)(6) business association, is the driving force behind marketing Los Angeles as a destination for leisure travelers as well as meetings and conventions. Los Angeles is among the nation's top visitor destinations, attracting more than 25 million annual visitors. Los Angeles is one of the world's most popular travel destinations, ranking as the second most visited city in the U.S. for international travelers, and among the top five most visited cities by residents of the United States.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Campbell Ewald Launches CE CITY — Creative Initiative for Detroit Youth

November 23, 2011

Warren, MI — Campbell Ewald (CE) is celebrating its centennial anniversary by creating CE CITY — Creatively Inspiring Talented Youth. The agency is donating time and talent with an initiative that underscores its historical commitment to giving back to the community by supporting the next generation of creative talent. CE CITY consists of the CE CITY Panel; CE CITY Workshop at the College for Creative Studies; the Mac Shack, a Mac computer lab at YouthVille Detroit; and an annual scholarship to attend the College for Creative Studies.

“The vibrant, talented youth of Detroit are the future of the creative industry,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “CE CITY will ignite, build and support this new generation by providing awareness and educational opportunities as well as tools, mentoring and hands-on learning to further develop their creative talents.”

Campbell Ewald has partnered with two Detroit organizations — the College for Creative Studies (CCS) and YouthVille Detroit — who share the same passion to cultivate and nurture future creative talent.

The CE CITY Panel — a symposium for high school students to learn about the educational and career opportunities in creative-related fields, such as advertising, will kick off the CE CITY initiative on November 29, 2011. WDIV-TV’s meteorologist Andrew Humphrey will moderate the event, and panelists will share insights about experiences as well as answer questions.

The event will take place at the A. Alfred Taubman Center for Design Education, General Motors Auditorium at CCS, 460 West Baltimore, Detroit, MI 48202. Doors will open at 4:30 p.m., with the panel discussion beginning at 5 p.m. and concluding with a reception to allow students to network with the panelists. 

The CE CITY Workshop will take place at CCS during their 2012 winter semester. Campbell Ewald and CCS will provide high school students with hands-on learning opportunities and mentoring as they develop creative solutions addressing real marketing challenges. Applications for the Workshop will be available in February.

CE CITY Scholarship — an annual scholarship for one talented student to attend CCS will be available through the generous support of Campbell Ewald. 

“Partnering with Campbell Ewald allows us to bridge the gap between education and real-life experience,” said Mark Zapico, associate professor and chair of the advertising department, College for Creative Studies. “Our collaborative efforts will allow us to foster student development on a deeper level.”

Campbell Ewald and its employees will also fund the Mac Shack, a Mac lab at YouthVille Detroit that will provide tools for students to explore creative talent in digital media arts. YouthVille Detroit is an after-school “safe space” for 11-to-19 year-olds.

“The resources and commitment Campbell Ewald has donated supports our mission of developing today’s youth and helping shape Detroit’s future,” said Judith Jackson, president and CEO of YouthVille. “The new Mac Shack will allow our students to further explore their creative talents in ways that would not have been possible before.”

For more information, please visit CE CITY's Facebook page.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying. 

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

About the College for Creative Studies

The College for Creative Studies, one of the nation’s leading art education institutions, provides a dynamic learning environment where students explore issues of art and design, while preparing for careers in the professional world. In addition, we offer non-credit courses in the visual arts through our Continuing Education programs and provide opportunities for youth through Community Arts Partnerships.

About YouthVille Detroit

YouthVille Detroit is a non-profit organization dedicated to enhancing the lives of youth and fostering positive youth development in Detroit and surrounding communities.  Founded in 1999 as a 501(c)(3) nonprofit organization, YouthVille Detroit’s mission is to benefit youth by facilitating effective partnerships.  In 2005, YouthVille Detroit opened a 75,000 square-foot building in Detroit’s New Center area.  Since then, the organization has served over 7,500 youth ages 11-19. 

YouthVille Detroit provides safe space, broad opportunities and support, and structured activities so young people can learn new skills, develop positive peer relationships and interact with caring adults.  Programming is offered during out-of-school hours within the core areas of educational enrichment and career development; leadership development and community service; digital media arts and technology; cultural arts; and prevention and healthy life skills.  Activities include homework assistance, college prep, television and video production, fashion design, graphic design, ceramics, broadcast journalism, fitness, robotics and more.  The organization serves about 200 metro Detroit area youth on a daily basis.