New Navy TV Commercial Gives Viewers a Powerful Image of Navy’s Impact
November 17, 2011
San Diego, CA — The U.S. Navy has a new TV spot titled “100%,” created by Campbell Ewald, to introduce the deterrence tenet of Navy’s Maritime Strategy. This tenet focuses on Navy’s forward deployment and force readiness while showing Navy’s relevance across the globe by sharing some memorable facts including how a large percentage of the world’s population and trade is impacted by water.
“Deterring aggression is part of what we do as America’s Navy,” said Commander Brent Phillips, Director of Marketing and Advertising for Navy Recruiting Command. “This latest commercial helps us share this important mission with those we serve.”
The new :30 spot begins with a shot of a wide expanse of sea seen from above as supers begin to move in and out of the scene, that say: 70% of the earth is covered in water; 80% of people live near water; 90% of all trade travels by water. These visuals are followed by one of a U.S. Navy aircraft carrier entering the frame as it eclipses the last super. Its massive presence fills the entire frame. As it passes by, the viewer sees the unbelievable length of this great ship along with the arsenal and sailors around the flight deck. It finally clears leaving a wake behind as another super appears on the screen with the words: 100% on Watch. A voice-over then says “America’s Navy. A Global Force For Good.”
Navy’s Maritime Strategy is comprised of six tenets — power projection, humanitarian assistance/disaster response, deterrence, forward presence, maritime security and sea control. Together, these tenets define America’s Navy as A Global Force For Good. The spot created by Campbell Ewald introducing the Maritime Strategy is entitled “The Calling,” and was released in 2009. It describes the men and women who answer the Navy’s call. The first two tenets depicted — Power Projection and Humanitarian Assistance — were represented through two separate :30 commercials – “Power” and “Until”.
“The strategy behind the work shows the role Navy plays not only in deterring aggression, but how relevant the Navy is to our daily lives. It makes viewers think twice about the impact the Navy has on their safety, and way of life, every day,” said Mark Simon, chief creative officer from Campbell Ewald.
The spot ran exclusively during the inaugural Carrier Classic event that took place on November 11, 2011. The Carrier Classic was the NCAA men’s basketball season opener played between the Michigan State University Spartans and the University of North Carolina Tar Heels. The game was played at Naval Base Coronado aboard the USS Carl Vinson, a Navy aircraft carrier that was constructed to have a regulation-size basketball court and seating. The game, won by North Carolina 67-55, was ESPN’s highest-rated game since 2006.
Campbell Ewald has been the U.S. Navy's agency of record since 2000.
America’s Navy is very much a global force for good, on station around the world and around the clock, deterring aggression, keeping the sea lanes open for free trade, and, when necessary, projecting power.
The Navy is ideally suited for today’s challenges, because the Navy is fast and flexible. It can go anywhere on the ocean on short notice, and can do all of its work from the water:
- Navy ships and submarines can shoot at targets and knock out enemy missiles far inland – from the water.
- Navy planes fly about half of the aerial combat missions in Afghanistan. They don’t need airstrips on the ground. They take off from aircraft carriers – from the water.
- Navy SEAL teams can carry out special operations worldwide – from the water.
- In a humanitarian crisis like a tsunami or an earthquake, the Navy can deliver huge amounts of supplies and provide hospital-quality medical care – from the water.
Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.
Broncos vs. Jets live - Watch Denver Broncos vs. New York Jets Online Free, November 17 2011
November 17, 2011
Are you looking for a Denver Broncos vs. New York Jets live stream and want to watch Denver Broncos vs. New York Jets online free? Then you have come to the right place, below you will find out how you can watch football online.
Game: NEW YORK JETS at DENVER BRONCOS
Date: Thursday, November 17th 2011
Time: 8:20 PM EST
I'm a HUGE fan of NFL football, what about you? Do you want to know how you can watch NFL football online, and stream Denver Broncos vs. New York Jets FOR FREE? This is a highly anticipated game and you don't want to miss out on this. The match starts on Thursday, November 17th 2011, 8:20 PM EST.
To stream New York Jets at Denver Broncos for free now, go ahead and download Satellite Direct, the new award-winning TV streaming software, just like thousands of sports fans already did. This software enables you to watch every NFL game online, including the Play-offs. You will even be able to watch college football online.
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Don't miss your chance to watch Denver Broncos vs. New York Jets live online. Or any of the other games, including Dallas Cowboys at Washington Redskins, Buffalo Bills at Miami Dolphins, Carolina Panthers at Detroit Lions, Oakland Raiders at Minnesota Vikings of Week 11 starting on Thursday, November 17th. It will be fun and very exciting to watch NFL games online, no matter the results. Now you can follow your favourite team through whole season from today to the play-offs.
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Do the over-45s need extra dental treatment?
November 17, 2011
A leading dentist has told MPs that patients aged over 45 need more specialist dental treatment than younger patients.
According to dentistry.co.uk, Professor Jimmy Steele, speaking at a Westminster meeting of the all-Parliamentary group for dentistry at the beginning of November (2011), claimed that the over-45s need better-targeted treatment.
This, he said, would best maintain their oral health at a stage of their life when they become more vulnerable to tooth decay and other associated dental issues.
Professor Steele, the Head of the School of Dental Sciences at Newcastle University, was quoted by dentistry.co.uk as saying that 25 per cent of work on over-45s should be rehabilitation and that “it will take more than a deftly-applied fluoride varnish, useful though that maybe” to meet their dental needs.
However, Dr Steele did have some positive news for adults who were born before 1966. He said: “The good news is that under-45s have healthier teeth than ever before and they have much better prospects than those who came before them.”
Dr Steele’s special concern for patients aged over-45 perhaps stems from the fact that this generation grew up before dentistry benefitted from significant improvements.
Recent innovations include the availability of products which discreetly and painlessly move your teeth; such as Inman Aligner and Invisalign. Putney dental clinic Ethicare has certainly taken advantage of these products to offer patients more options regarding their oral health.
So have those aged under 45 suffered because these products, and other modern forms of treatment, weren’t as freely available a decade ago? And do older generations take less care of their teeth and their overall physical health?
The answer to these questions perhaps lies in the Adult Dental Health Survey (ADHS) of 2009 – a report Dr Steele was heavily involved in.
The study found that just three per cent of English people in the 45 to 54 age category had all of their natural teeth in their mouth. This figure was 12 per cent in the age category below (the 35 to 44 age group) - quite a significant difference suggesting that in many cases we should more vigilant about our dental health once we pass 40.
Of course, cutting out nicotine is one widely-acknowledged way of safeguarding dental health as dentists frequently point out the connection between smoking and poor dental health.
It is a lesson which the over-45s seem to be taking to heart as the ADHS survey found that the further you leave your 45th birthday behind you the less likely you are to be a smoker.
While 29 per cent of English 25 to 34 year-olds were regular smokers in 2009, the figure was just 23 per cent in the 45 to 54 age range, 19 per cent in the 55 to 64 category and in single figures for those aged over 75.
Another discovery made by the same survey concerned the fact that in England people aged over-45 are less likely to brush their teeth twice-a-day than people in the 25 to 44 age category are. However, they are more regular twice-a-day brushers than 16 to 24-year-olds are.
So what else should the over-45s (and all of us do) to look after our teeth as we get older? Any dentist will tell you that brushing twice a day, flossing and avoiding sugary snacks between meal times is an essential part of a sensible daily dental routine.
It is also a universal truth that a regular dental check-up is a good idea. However, there is some disagreement as to how regular check-ups should be. Dr Steele believes that it is wrong to advise patients to visit their dentist every six months.
“That derives from something somebody published in the United States in the 1940s; there is no evidence for that,” the outspoken dentist told MPs.
November 17, 2011
Thursday, December 15, 7:30pm Maui Arts & Cultural Center Castle Theater
Saturday, December 17, 7:30pm Hawaii Theatre
Sunday, December 18, 3:00pm Kauai Community College Performing Arts Center
Hawaii’s holiday season wouldn’t be complete without a concert by Neil Sedaka, whose chart-topping hits and holiday favorites combine to create one of entertainment’s best solo events. This year, Neil will make his first appearance on Kauai, treating the Garden Isle to an unforgettable performance that’ll truly complete the season!
In his fifty years of writing, performing, and producing music, Neil has gifted the world with over twenty Top 40 hits. He’s inspired countless other musicians along the way and counts international stars like Elton John among his many fans. In addition to his own personal chart-toppers, Neil has penned hits for the likes of Frank Sinatra, Elvis Presley, Connie Francis, Tom Jones, The Monkees, LaVern Baker, The Carpenters, Clay Aiken and The Captain and Tennille.
Among his many honors, Neil has been inducted into the Songwriter's Hall of Fame, has had a street named after him in his hometown of Brooklyn, and was given a star on the Hollywood Walk of Fame.
Celebrate the holidays with Neil Sedaka as he performs favorites such as "Calendar Girl"," “Oh! Carol,” “Breaking Up Is Hard To Do”, “Bad Blood”, “Laughter In The Rain”, “Happy Birthday Sweet Sixteen”, “I Must Be Dreaming” and, of course, his favorite island Christmas song, “Mele Kalikimaka”!
Reserved seats are priced at $49.50, $39.50, and $29.50 and go on sale to MACC members this Friday, November 18 at the MACC box office, 242-SHOW and online at mauiarts.org. General public sale begins next Friday, November 25. A limited number of VIP seats are available, phone the MACC box office for details.
Reserved seats are priced at $49.50, $39.50 and go on sale this Friday, November 18 at the Hawaii Theatre box office, 528-0506, and online at hawaiitheatre.com.
General admission tickets are priced at $45 in advance/$50 at the door and go on sale next Friday, November 25 at Kauai Music & Sound, Hanalei Surf, Progressive Expressions, Big Kmart, Da Booze Shop, and online at ticketweb.com.
Media requests may be directed to 593-8333 or via email to [email protected].
Seagram’s Escapes Serves up Thanksgiving Leftovers
November 17, 2011
Your Thanksgiving feast was a success but your fridge is still packed with leftovers. What are you going to do with all of the turkey and the stuffing? Why not host a potluck party? Invite your friends over and have them bring a dish they’ve created using their Thanksgiving leftovers. This way, everyone gets the chance to clean out their refrigerators and have some fun at the same time!
The entertaining experts at Seagram’s Escapes suggest the following tips for a delicious and stress-free Post-Thanksgiving Potluck Party:
- To avoid winding up with ten plates of plain turkey, request that guests create a new dish out of their leftovers. For example, Thanksgiving turkey could become turkey broccoli quiche, turkey chili or turkey burritos. Check out the Cheap Healthy Good blog for 38 inexpensive, healthy and delicious leftover recipes.
- After days of preparing for Thanksgiving, you and your guests will want to relax. Encourage guests to wear comfy clothes and put some throw blankets and extra throw pillows around the house for guests to use. Make a fire if you have a fireplace or if not, just light some extra candles and put them around the house for a cozy atmosphere.
- Seagram’s Escapes coolers come in a colorful variety of flavors and colors which means they are decorative and delicious. Display Seagram’s Escapes coolers on ice in buckets and invite guests to help themselves. Seagram’s Escape newest seasonal flavor, Apple Pomegranate Mimosa is especially delicious this time of year.
- After you’ve enjoyed all of the delicious left-overs, pop in a good movie for you and your guests to enjoy. Whether it be a holiday classic or a new hit release (check out a Thanksgiving movie top ten list from Huffington Post), relaxing with a movie is the perfect way to kick-back and unwind.
Since guests are creating new recipes from old favorites, why not try out a new cocktail recipe or two created with Seagram’s Escapes coolers – see below for some creative, new recipe ideas.
Cheers to another successful Thanksgiving with great friends and great memories!
Apple Pomegranate Fizz*
- 8 oz Seagram’s Escapes Apple Pomegranate Mimosa
- 2 oz pomegranate juice
- 1 oz white rum
- Apple slices
Mix Seagram’s Escapes Apple Pomegranate Mimosa and rum in a large cocktail glass. Add the pomegranate juice. Garnish with fresh apple slices and enjoy!
Harvest Berry Smash*
- 8 oz Seagram’s Escapes Wild Berries
- 1 oz vodka
- 2 oz cranberry juice
- Splash of lime juice
- Lime wedge
Combine cranberry juice, vodka, lime juice and ice together in a cocktail shaker. Shake to combine. Top with Seagram’s Escapes Wild Berries. Strain into cocktail glasses and serve with a lime wedge for garnish
Peach Spice Sparklers*
- 8 oz Seagram’s Escapes Peach Fuzzy Navel
- 1 oz bourbon
- 2 oz apple cider
- 1/8 tsp Cinnamon
- Orange slices
Combine bourbon, apple cider and cinnamon in a cocktail shaker with ice. Shake well to combine. Add Seagram’s Escapes Peach Fuzzy Navel and stir. Garnish with an orange slice and enjoy.
* Recipe for an adult alcoholic beverage
About Seagram's Escapes
Introduced in 1985, Seagram's Escapes currently offers twelve varieties of malt beverage flavored coolers, including: Bahama Mama, Black Cherry Fizz, Calypso Colada, Fuzzy Navel, Jamaican Me Happy, Lime Melonade, new Mango, Margarita, new Sangria, Strawberry Daiquiri and Wild Berries. Seagram's Escapes are available in four-pack carriers, 12-pack and 24-pack variety pack cartons. Sold across the U.S., Seagram's Escapes are produced at The Genesee Brewery in Rochester, New York.
Please unwind responsibly.