AURORA, Colo. – November 17, 2011 – When disaster strikes, geographic information systems (GIS) technology is there.

Join American Sentinel University’s Devon Cancilla, dean, business and technology and Michael Tuffly, principal for Environmental Resource Inventory and analyst for ERIA Consultants, LLC for a free Webinar, ‘Planning for a Natural Disaster with GIS,’ on Tues., Nov. 29 at 1 p.m. EST.

Tuffly and Dr. Cancilla will discuss the critical role of geospatial information systems in forest fire prevention and management and detail how spatially explicit models are used to evaluate and mitigate fire risks in the forest lands in Colorado and Wyoming.

Free Webinar: ‘Planning for a Natural Disaster with GIS’
Register for the Webinar, ‘Planning for a Natural Disaster with GIS,’ at https://www1.gotomeeting.com/register/484220169.

Tuffly notes that many have heard of the native mountain pine beetle infestations in the western forests in the U.S., but many do not know that their presence has actually increased wildfire potential in those areas.

“To ensure our woodlands are around for future generations, long term forest management plans must address and reduce the chances of these fires and that’s where GIS technology comes in,” says Tuffly.

GIS technology can transform society through better decision-making using a geographic perspective and has become an essential tool for natural disaster research to predict damage as well as assessing post-disaster damage.

“Effective natural disaster planning programs can help save lives and reduce the level of damage that occurs during catastrophic natural events,” says Dr. Cancilla. “GIS professionals need sound technical skills and that’s why American Sentinel University positions their GIS students for success in the industry.”

To learn more about the role of GIS in Disasters, read American Sentinel University’s two-part IT blog series available at http://www.americansentinel.edu/blog/2011/11/14/fight-fire-with-gis/.  The blog series offers additional insight from Michael Tuffly, along with tips and GIS resources.

Learn More About American Sentinel University’s GIS Degrees
American Sentinel is one of the few higher education institutions to offer two undergraduate GIS degrees, not just certificates, which have been offered for more than four years. The university's GIS associates and bachelors programs teach fundamental business and information technology skills and the specifics of geographic information systems.

American Sentinel’s GIS programs prepare students for entry into the GIS field and also provide training in information systems that benefit other business areas. Learn more about American Sentinel University’s GIS degrees at http://www.americansentinel.edu/online-degree/bachelor-degree-online/bachelor-gis-degree.php.

Learn more about American Sentinel’s IT distance education programs at http://www.americansentinel.edu/information-technology.

For more news updates, information and special offers, follow American Sentinel University on Twitter @amersentinel and become a Facebook fan at http://www.facebook.com/americansentineluniversity.

About American Sentinel University
American Sentinel University delivers the competitive advantages of accredited associate, bachelor's and master's online degree programs focused on the needs of high-growth sectors, including information technology, computer science, GIS, computer information systems and business intelligence degrees. The university is accredited by the Distance Education and Training Council (DETC), which is listed by the U.S. Department of Education as a nationally recognized accrediting agency and is a recognized member of the Council for Higher Education Accreditation.


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San Antonio, TX — This weekend USAA kicked off a new campaign, created by Campbell Ewald, to salute our military heroes. The TV spot, "Speech," features legendary NFL Hall of Fame coach Vince Lombardi’s heroic speech, “What It Takes to Be Number One.” The riveting speech invokes a sense of confidence, national pride and emotion, as it is set against historic and present day imagery of our brave servicemen and servicewomen of the U.S. Military.

Football in America is a proud tradition passed down from generation to generation, not unlike membership eligibility with USAA which allows servicemen and servicewomen to share their legacy benefits with sons, daughters, from one generation to the next. The new work displays the heroism and dedication of American servicemen and servicewomen while portraying the USAA values of service, loyalty, honesty and integrity.

“USAA has a long-standing history of supporting the values and legacy of our military,” said Mark Simon, chief creative officer of Campbell Ewald. “The new creative work evokes a meaningful sense of pride as a fan of the ultimate home team, all the men and women who serve our country.”

The campaign also includes TV, FSI, direct mail, in-stadium, banner advertising, rich media and mobile and broke on Sunday, November 13.

Campbell Ewald has been USAA's agency of record since 2009.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Los Angeles, CA — The Ghirardelli Chocolate Company is bringing back Peppermint Bark SQUARES™ chocolate just in time for the holiday season with a new TV spot, “Disappear,” created by Campbell Ewald. The spot focuses on the blissful moment a woman experiences as her busy and hectic life is delightfully interrupted by a holiday chocolate square.

“Ghirardelli Peppermint Bark SQUARES® chocolate provides a special moment of appreciation and very unique flavor that is only available in limited quantities during the holiday season,” said Mona Maher, vice president of marketing for Ghirardelli. “Our goal is to invite women to step back from the chaos and just enjoy a special moment with the seasonal Ghirardelli Peppermint Bark flavor that only comes around during the holidays.”

The spot features the square itself — a combination of intense, slow-melting milk chocolate on the bottom and a layer of white chocolate that is sprinkled with refreshing festive peppermint. Ghirardelli Peppermint Bark SQUARES® chocolate perfectly combines rich ingredients and intense Ghirardelli chocolate wrapped in a lustrous package.

“Women lead very busy lives, especially around the holidays,” said Mark Simon, chief creative officer of Campbell Ewald. “The new work celebrates that brief, cherished intermission amidst a crazed day and builds upon our existing campaign for Ghirardelli SQUARES® chocolate.”

The TV spot will run nationally on network television alongside the previously released Ghirardelli “Rendezvous” spot, and digital elements will run on MarthaStewart.com, Hulu.com, Target.com, Walmart.com and other various online ad networks. The campaign breaks on November 14, 2011.

Campbell Ewald has been Ghirardelli's agency of record since 2006.

About The Ghirardelli Chocolate Company
The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products.  Incorporated in 1852, Ghirardelli has an incredibly rich American history.  As the country’s longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America’s Premium Chocolate Company with more than 150 years of chocolate making experience.  Ghirardelli’s product line includes its signature SQUARES™ chocolate, Intense Dark™ chocolate, and other premium chocolate confections, baking chocolate and beverages.  These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores.  In addition, Ghirardelli sells a line of premium chocolate, syrups and drinks for the Food Service channel.  Ghirardelli currently owns and operates 16 retail stores in six states, including the original Soda Fountain & Chocolate Shop located in San Francisco’s historic Ghirardelli Square.  For more information about Ghirardelli, visit www.ghirardelli.com.  

 

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Warren, Michigan — Campbell Ewald has been named one of the top experiential marketing agencies in Event Marketer’s Annual “It List.” The “It List” highlights the industry’s top 100 event agencies in the nation and covers strategic work that has exceeded expectations in a variety of ways. Event Marketer sites Campbell Ewald’s mobile tours and guerilla...

Warren, Michigan - Campbell Ewald has been named one of the top experiential marketing agencies in Event Marketer's Annual "It List." The "It List" highlights the industry's top 100 event agencies in the nation and covers strategic work that has exceeded expectations in a variety of ways.

Event Marketer sites Campbell Ewald's mobile tours and guerilla marketing capabilities as standouts in their experiential portfolio. The publication also applauded CE by stating, "taking high-tech to the next level with its Navy Simulator Tour featuring a 12-passenger ride and video experience. (Their) smart iPad-based backend data tool helps recruiters connect with potential targets."

"We are honored to be recognized for the success our work brings to our clients' business," said Denis Mohr, CE Experiential Marketing Director. "Our experiential marketing team brings brands to life with innovative concepts, strategic development and logical precision and we are appreciative of the industry recognition."

See more on Campbell Ewald's experiential marketing capabilities.


About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation's largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.