Agency Profile

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Lowe Campbell Ewald, Detroit

  • 2000 Brush Street, Suite 601
  • Detroit, Michigan 48226
  • United States
  • Phone: (+1) (586) 574-3400
  • Fax: (+1) (586) 393-4657

Philosophy & Competitive Advantages

We put our clients’ best interests first, last and always. In 1911, Frank Campbell and Henry Ewald founded this agency on that promise. A promise that is as true today as it was then. It means doing the right thing, no matter what. Whether it’s driving sales, building a brand, promoting a cause or igniting a movement, our work is a reflection of who we are. And who we are is a collective of thinkers, makers, dreamers and doers who come together to create meaningful connections between people and brands. 

Network Description

As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York, and San Antonio, and access to 90 offices in 65 countries around the world.

Trade Organizations

thinkLA (LA Advertising Club) (United States)
Promotional Marketing Association (United States)
Michigan Advertising Industry Alliance
Metro Visitors and Convention Bureau
Los Angeles Advertising Agencies Association (United States)
Direct Marketing Association of Detroit
Direct Marketing Association (United States)
Citizens Research Council of Michigan
Chambers of Commerce
Better Business Bureau
American Advertising Federation (United States)
Advertising Research Foundation (United States)
Advertising Educational Foundation (United States)
Advertising Council (United States)
Advertising Club of Los Angeles (United States)
Adcraft Club of Detroit

Contacts

Jim Palmer
Chief Executive Officer
Phone: (+1) 586.558.7209
jim.palmer@lowe-ce.com
Mark Simon
Chief Creative Officer

mark.simon@lowe-ce.com
Jarilyn Auger
Chief Operating Officer / Chief Financial Officer
Phone: (+1) 586-558-6222
Jari.Auger@lowe-ce.com

New Business

Pete Spender
Director, Business Development
Phone: (+1) (586) 558-6148
pete.spender@lowe-ce.com
Sal Taibi
President

Sal.Taibi@lowe-ceny.com
Kevin Wertz
President

kevin.wertz@lowe-ce.com
Angela Zepeda
President, Managing Director
Phone: (+1) (310) 358-4846
angela.zepeda@lowe-ce.com

Personnel

Number of Employees: 650
Jim Palmer
Chief Executive Officer
Phone: (+1) 586.558.7209
jim.palmer@lowe-ce.com
Jarilyn Auger
Chief Operating Officer / Chief Financial Officer
Phone: (+1) 586-558-6222
Jari.Auger@lowe-ce.com
Mark Simon
Chief Creative Officer

mark.simon@lowe-ce.com
Pete Spender
Director, Business Development
Phone: (+1) (586) 558-6148
pete.spender@lowe-ce.com
Kevin Wertz
President

kevin.wertz@lowe-ce.com
Sal Taibi
President

Sal.Taibi@lowe-ceny.com
Angela Zepeda
President, Managing Director
Phone: (+1) (310) 358-4846
angela.zepeda@lowe-ce.com

Campaigns

  • Advertiser: Alltel
  • Brand: Alltel
  • Name: Alltel
  • Advertiser: Federal Student Aid
  • Brand: Federal Student Aid
  • Name: FSA Brand
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2012
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2011
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2010
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2009
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2008
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2005-2007
  • Advertiser: Los Angeles Tourism & Convention Board
  • Brand: Los Angeles Tourism & Convention Board
  • Name: Los Angeles Tourism & Convention Board
  • Advertiser: National Responsible Fatherhood Clearinghouse
  • Brand: National Responsible Fatherhood Clearinghouse
  • Name: Take Time to Be A Dad
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: Live On
  • Advertiser: Owens Corning
  • Brand: Owens Corning
  • Name: EcoTouch
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Women in Navy Ratings
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: A Global Force For Good
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Seals
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Accelerate Your Life
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Navy For Moms
  • Advertiser: USAA
  • Brand: USAA
  • Name: USAA Brand
  • Advertiser: USAA
  • Brand: USAA
  • Name: Auto and Home Circles
  • Advertiser: USAA
  • Brand: USAA
  • Name: Legacy
  • Advertiser: USAA
  • Brand: USAA
  • Name: NFL Military Appreciation Sponsorship
  • Advertiser: Alltel
  • Brand: Alltel
  • Name: MyCircle
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive
  • Advertiser: United States Navy
  • Brand: US Navy
  • Name: Recruitment - US Navy
  • Advertiser: Help Against Violent Encounters
  • Brand: HAVEN
  • Name: Live Without Fear
  • Advertiser: Clear
  • Brand: Clear
  • Name: Clear
  • Advertiser: U.S. Fund for UNICEF
  • Brand: U.S. Fund for UNICEF
  • Name: U.S. Fund for UNICEF
  • Advertiser: Milk Processor Education Program
  • Brand: Milk Processor Education Program
  • Name: Milk Life
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Kaiser Permanente
  • Advertiser: Detroit Lions
  • Brand: Detroit Lions
  • Name: Detroit Lions
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: OnStar
  • Advertiser: Edward Jones
  • Brand: Edward Jones
  • Name: Make More Than Just A Living
  • Advertiser: Energy Upgrade California
  • Brand: Energy Upgrade California
  • Name: Stay Golden
  • Advertiser: Unilever
  • Brand: Snuggle
  • Name: Big Snifference
  • Advertiser: Unilever
  • Brand: Country Crock
  • Name: Crock Country
  • Advertiser: Unilever
  • Brand: Degree
  • Name: Do:More
  • Advertiser: LifeLock, Inc.
  • Brand: LifeLock, Inc.
  • Name: Lifelock, Inc.
  • Advertiser: Atkins Nutritionals
  • Brand: Atkins Nutritionals
  • Name: Atkins Nutritionals
  • Advertiser: Western Governors University
  • Brand: Western Governors University
  • Name: Western Governors University
  • Advertiser: University of Michigan
  • Brand: University of Michigan
  • Name: University of Michigan
  • Advertiser: Carolinas HealthCare
  • Brand: Carolinas HealthCare
  • Name: Carolinas HealthCare
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: Connected by OnStar
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2013
  • Advertiser: United States Navy
  • Brand: US Navy
  • Name: Science Fair
  • Advertiser: Federal Student Aid
  • Brand: Federal Student Aid
  • Name: Proud Sponsor of the American Mind
  • Advertiser: United States Navy
  • Brand: U.S. Navy
  • Name: Creed

Awards

award Distinction Category Brand Year
Adweek Media Plan of the Year First Place Television - $1M - $10M TV U.S. Navy 2013
JFAM Financial Media Best Mobile & Tablet Media Strategy Media PIMCO 2013
The Web Marketing Association's Internet Advertising Competition Best Education Website Digital Federal Student Aid 2013
Ace Awards First Place Mobile Marketing US Postal Service 2012
Ace Awards First Place Content Marketing/Multiple Piece US Postal Service 2012
GLAAD Media Awards Outstanding Print Campaign Kaiser Permanente 2012
International ECHO Awards Competition Bronze Consumer Insurance USAA 2012
International ECHO Awards Competition Silver Integrated Campaign US Navy 2012
WebAward Competition Outstanding Achievement Web Development Olympic Paints & Stains 2012
WebAward Competition Outstanding Achievement Web Development Kaiser Permanente Mid-Atlantic 2012
WebAward Competition Outstanding Achievement Web Development Navy Reserve 2012
Effie Awards Silver Office & Delivery Products & Services US Postal Service 2011
ACT Responsible Tributes Partnership For A Drug Free America 2011
Target Awards Second Place Business and Consumer Services - Over $500M 2011
Target Awards First Place Financial Products and Services - Under $500M 2011
Target Awards First Place Financial products and Services - Over $500M 2011
Target Awards First Place Business and Consumer Services - Under $500M 2011
Target Awards First Place Business and Consumer Services - Over $500M 2011
Effie Awards Silver Interactive 2010
Ogilvy Grand Ogilvy Business to Business 2010
CLIO Awards Bronze Visual Effects Kaiser Permanente 2010
Target Awards Third Place Business and Consumer Services - Over $500M 2010
Target Awards Third Place Automotive - Under $500M 2010
Target Awards Second Place Business and Consumer Services - Over $500M 2010
Target Awards Second Place Automotive - Under $500M 2010
Target Awards First Place Travel and Hospitality 2010
Target Awards First Place Financial Product Services 2010
Target Awards First Place Financial Services 2010
Target Awards First Place Business and Consumer Services - Over $500M 2010
Target Awards First Place B2B - Over $500M 2010
DMA ECHO Award Green Environmental Advocacy 2009
DMA ECHO Award Gold Business and Consumer Services 2009
Web Marketing Association WebAwards Sports Standard of Excellence Government 2009
Web Marketing Association WebAwards Social Network Standard of Excellence Government 2009
Web Marketing Association WebAwards Outstanding Website Automotive 2009
Web Marketing Association WebAwards Outstanding Website Automotive 2009
Effie Awards Silver Government/Institutional/Recruitment U.S. Navy Navyformoms.com Influencer Campaign 2009
Cannes Lions International Festival of Creativity Bronze Lion Public Awareness Messages National Responsible Fatherhood Clearinghouse 2009
Target Awards Third Place Business and Consumer Services - Over $500M 2009
Target Awards Third Place Automotive - Over $500M 2009
Target Awards Second Place Business and Consumer Services - Over $500M 2009
Target Awards Second Place Automotive - Under $500M 2009
Target Awards First Place Insurance - Over $500M 2009
Target Awards First Place Travel and Hospitality / Transportation - Under $500M 2009
Target Awards First Place Business and Consumer Services - Over $500M 2009
Target Awards First Place Automotive - Over $500M 2009
Adweek Buzz Award People's Choice Buzz Award U.S. Navy Navyformoms.com 2008
WebAwards Best Military Web Site Website U.S. Navy Navyformoms.com 2008
The D Show Best of Digital Gaming Carhartt - Demolition 2008
AICP Winner Production Farmers Insurance 2008
DMA ECHO Award Silver Direct Marketing Campaign USPS Personalization 2008
DMA ECHO Award Finalist Direct Marketing US Navy Reserve Retention Bluetooth Video 2008
IMCA Awards (Insurance Marketing Communications Association) Best of Show, Awards of Excellence Television Farmers Help Point 2008
Target Awards 3rd Place Direct Marketing Campaign USPS Personalization 2008
Effie Awards Silver David vs. Goliath Alltel Chad & the Sales Guys 2008
Effie Awards Bronze Telecom Services Alltel Chad & the Sales Guys 2008
Effie Awards Silver Small Budget USPIS 2 SMRT4U 2008
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Chevrolet 2008
Target Awards Third Place Business and Consumer Services - Over $500M 2008
Target Awards Second Place Business and Consumer Services - Under $500M 2008
Target Awards Second Place Business and Consumer Services - Over $500M 2008
Target Awards First Place Travel and Hospitality / Transportation - Under $500M 2008
Target Awards First Place Travel and Hospitality / Transportation - Over $500M 2008
Target Awards First Place Business and Consumer Services - Under $500M 2008
Target Awards First Place Business and Consumer Services - Over $500M 2008
Target Awards Golden Target Award 2008
FWA Site of the Day Site of the Day Alltel Man Cave Web Site 2007
The Mobius Advertising Awards Silver Alltel 2007
The D Show Best of Innovation/Experiential Marketing General Motors "Who is Benjamin Stove" 2007
The D Show Best of Interactive/Dynamic Banner Alltel "Holiday Tale" 2007
DMA ECHO Award Bronze Direct Marketing US Navy 2007
The Mobius Advertising Awards 1st Place Outdoor USPS R2D2 Mailbox 2007
The Mobius Advertising Awards 2nd Place Website Flash and Online Banners/Popups Alltel ManCave 2007
The Mobius Advertising Awards 1st Place Television Campaign US Navy Ribbons/Waves 2007
Telly Awards U.S. Navy "NTE: Strike and Retrieve" 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
Ogilvy Awards Grand Ogilvy Integrated Awareness Campaign USPS 2006
The Mobius Advertising Awards Mobius for the Campaign Automotive: Cars, Trucks, SUVs, Minivans Chevrolet 2006
Commercial Closet Images in Advertising Awards Clean-Up-Your-Act Award Chevrolet 2005
ACT Responsible Tributes American Heart Association 2004
International Automotive Advertising Awards (IAAA) Bronze Brand/Full-Line Chevrolet 2004

Clients

Advertiser Brand Business Sector Type of Work since
Allina Health Allina Health Health & Pharmaceutical Products
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
2011
Alltel Alltel Telecommunications Services
  • Television & Cinema
  • Interactive
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
  • Research & Others
2004
AT&T Inc. AT&T Telecommunications Services
Atkins Nutritionals Atkins Nutritionals Vitamins & Diet Complements
  • Television
  • Print
  • Packaging, Branding & Design
2013
Bombardier Recreational Products Bombardier Recreational Products Culture, Leisure & Sport
2000
General Motors Corp. Cadillac Automotive
  • Interactive
  • Social Media
  • Research & Others
2013
Carolinas HealthCare System Carolinas HealthCare System Hospitals, Healthcare facilities & Medical Services
  • Television & Cinema
  • Interactive
  • Print
  • Packaging, Branding & Design
2012
Carrier Corporation Carrier Home Appliances, Furniture & Gardening
  • Television & Cinema
  • Interactive
  • Direct Marketing print
  • Promotion & Event
  • Radio
  • Media Buying & Planning
  • Research & Others
2003
Consumers Energy Consumers Energy Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
2011
De' Longhi Group De'Longhi Small Appliances & Home Accessories
2013
Detroit Lions Detroit Lions Sports Teams, Sports Events
  • Interactive
  • Internet Ad / Banner
  • Web Site
  • Web Film / Viral
  • Social Media
  • Print
  • Outdoor / Out of Home
2013
Dow Chemical Company Dow Solar Household Products & Maintenance
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
2010
Drug Enforcement Agency Drug Enforcement Agency Anti-Drug/Alcohol/Tobacco Message
2012
Edward Jones Edward Jones Banking & Financial Services, Investments, Stock Brokers
2013
FDA - Food and Drug Administration FDA - Food and Drug Administration
2012
Help Against Violent Encounters HAVEN Institutional/Public Interest/Non-Profit Org.
  • Interactive
  • Print
  • Media Buying & Planning
2002
Kaiser Permanente Kaiser Permanente Hospitals, Healthcare facilities & Medical Services
  • Television & Cinema
  • Interactive
  • Direct Marketing print
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
2003
Keep Oakland Beautiful Keep Oakland Beautiful Charities, Foundations, Volunteers
2012
LifeLock, Inc. LifeLock, Inc. Others
  • Television
2013
Milk Processor Education Program Milk Milk & Milk Based
MotorCity Casino Hotel MotorCity Casino Hotel Transport, Travel and Tourism
2010
National Responsible Fatherhood Clearinghouse National Responsible Fatherhood Clearinghouse Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
2006
NEC Technologies Vukunet Business Services
  • Interactive
  • Print
2009
OnStar OnStar Automotive Accessories & Services
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
  • Media Buying & Planning
  • Research & Others
1997
Owens Corning Owens Corning Household Products & Maintenance
  • Television
  • Interactive
  • Print
2009
Pasolivo Pasolivo Edible Oils
  • Web Site
2013
PIMCO PIMCO Banking, Finance, Law & Insurance
  • Print
2012
Unilever Snuggle Cleaning Products, Soaps, Detergents
U.S. Department of Education Federal Student Aid Institutional/Public Interest/Non-Profit Org.
2010
U.S Mint U.S. Mint Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Radio
  • Media Buying & Planning
2006
United States Navy U.S. Navy Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2000
USA.gov FCIC Government Information & Services
2003
USAA USAA Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Outdoor / Out of Home
  • Radio
  • Research & Others
2009
Unilever Becel Food
Unilever Clear Shampoos & Conditioners
Unilever Country Crock Food
Unilever Degree Deodorants
Unilever Knorr Food
Unilever Magnum Food
Unilever Tresemme Shampoos & Conditioners
United States Environmental Protection Agency EPA Asthma Awareness & RPP Rule Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Radio
2008
University of Michigan University of Michigan Health System Hospitals, Healthcare facilities & Medical Services
  • Television & Cinema
  • Print
  • Direct Marketing print
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
  • Research & Others
2005
Western Governors University Western Governors University Colleges, Universities & Education Centers
  • Television
  • Packaging, Branding & Design
  • Outdoor / Out of Home
  • Radio
2013