Campbell Ewald

Detroit, United States

Full Service

Philosophy & Competitive Advantages

When a brand’s journey complements a consumer’s, magic happens. So we make it happen every day. By unlocking key insights within each journey, we create emotionally charged, culturally relevant, right-time, right-place ideas. We’re a fearlessly inventive, full-service agency that not only delivers a big idea—we get phenomenal results to match. 

Network Description

Campbell Ewald is an independent agency within the MullenLowe Group network of agencies. We will partner with our network for global solutions, giving our clients a seamless relationship. This provides clients with access to global scale without sacrificing rich local depth. For global clients, this model is ideal for allowing regional nuances such as those between emerging and established markets.

Interpublic Group is a global provider of marketing solutions. Through our 50,100 employees in all major world markets, our companies specialize in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing. 

Trade Organizations

Adcraft Club of Detroit
Advertising Club of Los Angeles (United States)
Advertising Council (United States)
Advertising Educational Foundation (United States)
Advertising Research Foundation (United States)
American Advertising Federation (United States)
Better Business Bureau
Chambers of Commerce
Citizens Research Council of Michigan
Direct Marketing Association (United States)
Direct Marketing Association of Detroit
Los Angeles Advertising Agencies Association (United States)
Metro Visitors and Convention Bureau
Michigan Advertising Industry Alliance
Promotional Marketing Association (United States)
thinkLA (LA Advertising Club) (United States)

Contacts

Kevin Wertz
Chief Executive Officer
Phone: (+1) 586-558-6085

New Business

Kari Shimmel
Chief Marketing Officer
Phone: (+1) 586-558-6118
Jo Shoesmith
Chief Creative Officer
Phone: (+1) 310-358-4832
Brian Phelps
Chief Operating Officer/Managing Dir., Detroit
Phone: (+1) 586-558-7458
Jarilyn Auger
Chief Financial Officer
Phone: (+1) 586-558-6222
Sal Taibi
President, Campbell Ewald NY
Phone: (+1) 646-762-6701
Zenaida Torres
Managing Dir., Los Angeles
Phone: (+1) 3103584878
Jamie Lewis
Managing Dir., Digital
Phone: (+1) 310-358-4843
Tom Talbert
Managing Dir., Media Services
Phone: (+1) 586-558-6448

Team

Number of Employees: 500
Kevin Wertz
Chief Executive Officer
Phone: (+1) 586-558-6085
Kari Shimmel
Chief Marketing Officer
Phone: (+1) 586-558-6118
Brian Phelps
Chief Operating Officer/Managing Dir., Detroit
Phone: (+1) 586-558-7458
Jo Shoesmith
Chief Creative Officer
Phone: (+1) 310-358-4832
Jarilyn Auger
Chief Financial Officer
Phone: (+1) 586-558-6222
Sal Taibi
President, Campbell Ewald NY
Phone: (+1) 646-762-6701
Jamie Lewis
Managing Dir., Digital
Phone: (+1) 310-358-4843
Tom Talbert
Managing Dir., Media Services
Phone: (+1) 586-558-6448
Zenaida Torres
Managing Dir., Los Angeles
Phone: (+1) 3103584878

Campaigns

  • Advertiser: Covered California
  • Brand: Covered California
  • Name: Moments
  • Advertiser: Partnership for Drug-Free Kids
  • Brand: Partnership for Drug-Free Kids
  • Name: Fried Egg 2016
  • Advertiser: Covered California
  • Brand: Covered California
  • Name: It's Life Care
  • Advertiser: De' Longhi Group
  • Brand: De' Longhi
  • Name: De' Longhi
  • Advertiser: Atkins Nutritionals
  • Brand: Atkins Nutritionals
  • Name: Atkins Nutritionals
  • Advertiser: Cadillac
  • Brand: Cadillac
  • Name: Cadillac Magazine
  • Advertiser: US Navy
  • Brand: US Navy
  • Name: Project Architeuthis
  • Advertiser: Milk Processor Education Program
  • Brand: Chocolate Milk
  • Name: Built with Chocolate Milk
  • Advertiser: Unilever
  • Brand: Snuggle
  • Name: Crescendo
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2014
  • Advertiser: Energy Upgrade California
  • Brand: Energy Upgrade California
  • Name: Stay Golden
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: OnStar
  • Advertiser: Help Against Violent Encounters
  • Brand: HAVEN
  • Name: Live Without Fear
  • Advertiser: Unilever
  • Brand: Snuggle
  • Name: Olfactory - Scent Boosters
  • Advertiser: Milk Processor Education Program
  • Brand: Milk Processor Education Program
  • Name: Milk Life
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: Connected by OnStar
  • Advertiser: Detroit Lions
  • Brand: Detroit Lions
  • Name: Detroit Lions
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2015
  • Advertiser: National Responsible Fatherhood Clearinghouse
  • Brand: National Responsible Fatherhood Clearinghouse
  • Name: Take Time to Be A Dad
  • Advertiser: United States Navy
  • Brand: US Navy
  • Name: Science Fair
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2013
  • Advertiser: Carolinas HealthCare
  • Brand: Carolinas HealthCare
  • Name: Carolinas HealthCare
  • Advertiser: Kaiser Permanente
  • Brand: Kaiser Permanente
  • Name: Thrive 2005-2007
  • Advertiser: USAA
  • Brand: USAA
  • Name: Auto and Home Circles
  • Advertiser: OnStar
  • Brand: OnStar
  • Name: Live On

Awards

Award Distinction Category Brand Year
Global Effie Awards Silver Office & Delivery Products & Services US Postal Service 2011
Global Effie Awards Silver Interactive 2010
DMA ECHO Award Green Environmental Advocacy 2009
DMA ECHO Award Gold Business and Consumer Services 2009
Web Marketing Association WebAwards Sports Standard of Excellence Government 2009
Web Marketing Association WebAwards Social Network Standard of Excellence Government 2009
Web Marketing Association WebAwards Outstanding Website Automotive 2009
Web Marketing Association WebAwards Outstanding Website Automotive 2009
Adweek Buzz Award People's Choice Buzz Award U.S. Navy Navyformoms.com 2008
Ogilvy Grand Ogilvy Business to Business 2010
WebAwards Best Military Web Site Website U.S. Navy Navyformoms.com 2008
Global Effie Awards Silver Government/Institutional/Recruitment U.S. Navy Navyformoms.com Influencer Campaign 2009
The D Show Best of Digital Gaming Carhartt - Demolition 2008
FWA Site of the Day Site of the Day Alltel Man Cave Web Site 2007
The Mobius Advertising Awards Silver Alltel 2007
The D Show Best of Innovation/Experiential Marketing General Motors "Who is Benjamin Stove" 2007
The D Show Best of Interactive/Dynamic Banner Alltel "Holiday Tale" 2007
Telly Awards U.S. Navy "NTE: Strike and Retrieve" 2006
AICP Show Winner Production Farmers Insurance 2008
DMA ECHO Award Silver Direct Marketing Campaign USPS Personalization 2008
DMA ECHO Award Finalist Direct Marketing US Navy Reserve Retention Bluetooth Video 2008
IMCA Awards (Insurance Marketing Communications Association) Best of Show, Awards of Excellence Television Farmers Help Point 2008
Target Awards 3rd Place Direct Marketing Campaign USPS Personalization 2008
Global Effie Awards Silver David vs. Goliath Alltel Chad & the Sales Guys 2008
Global Effie Awards Bronze Telecom Services Alltel Chad & the Sales Guys 2008
Global Effie Awards Silver Small Budget USPIS 2 SMRT4U 2008
DMA ECHO Award Bronze Direct Marketing US Navy 2007
The Mobius Advertising Awards 1st Place Outdoor USPS R2D2 Mailbox 2007
The Mobius Advertising Awards 2nd Place Website Flash and Online Banners/Popups Alltel ManCave 2007
The Mobius Advertising Awards 1st Place Television Campaign US Navy Ribbons/Waves 2007
Cannes Lions International Festival of Creativity Bronze Lion Public Awareness Messages National Responsible Fatherhood Clearinghouse 2009
ACT Responsible Tributes Partnership For A Drug Free America 2011
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Chevrolet 2008
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
ACT Responsible Tributes Kaiser Permanente 2006
Ogilvy Awards Grand Ogilvy Integrated Awareness Campaign USPS 2006
The Mobius Advertising Awards Mobius for the Campaign Automotive: Cars, Trucks, SUVs, Minivans Chevrolet 2006
Commercial Closet Images in Advertising Awards Clean-Up-Your-Act Award Chevrolet 2005
ACT Responsible Tributes American Heart Association 2004
International Automotive Advertising Awards (IAAA) Bronze Brand/Full-Line Chevrolet 2004
CLIO Awards Bronze Visual Effects Kaiser Permanente 2010
Cannes Lions International Festival of Creativity Bronze Lion Original Game/Gaming  US Navy 2015
Adweek Media Plan of the Year First Place Television - $1M - $10M TV U.S. Navy 2013
JFAM Financial Media Best Mobile & Tablet Media Strategy Media PIMCO 2013
The Web Marketing Association's Internet Advertising Competition Best Education Website Digital Federal Student Aid 2013
Ace Awards First Place Mobile Marketing US Postal Service 2012
Ace Awards First Place Content Marketing/Multiple Piece US Postal Service 2012
GLAAD Media Awards Outstanding Print Campaign Kaiser Permanente 2012
International ECHO Awards Competition Bronze Consumer Insurance USAA 2012
International ECHO Awards Competition Silver Integrated Campaign US Navy 2012
WebAward Competition Outstanding Achievement Web Development Olympic Paints & Stains 2012
WebAward Competition Outstanding Achievement Web Development Kaiser Permanente Mid-Atlantic 2012
WebAward Competition Outstanding Achievement Web Development Navy Reserve 2012
Target Awards Second Place Business and Consumer Services - Over $500M 2011
Target Awards First Place Financial Products and Services - Under $500M 2011
Target Awards First Place Financial products and Services - Over $500M 2011
Target Awards First Place Business and Consumer Services - Under $500M 2011
Target Awards First Place Business and Consumer Services - Over $500M 2011
Target Awards Third Place Business and Consumer Services - Over $500M 2010
Target Awards Third Place Automotive - Under $500M 2010
Target Awards Second Place Business and Consumer Services - Over $500M 2010
Target Awards Second Place Automotive - Under $500M 2010
Target Awards First Place Travel and Hospitality 2010
Target Awards First Place Financial Product Services 2010
Target Awards First Place Financial Services 2010
Target Awards First Place Business and Consumer Services - Over $500M 2010
Target Awards First Place B2B - Over $500M 2010
Target Awards Third Place Business and Consumer Services - Over $500M 2009
Target Awards Third Place Automotive - Over $500M 2009
Target Awards Second Place Business and Consumer Services - Over $500M 2009
Target Awards Second Place Automotive - Under $500M 2009
Target Awards First Place Insurance - Over $500M 2009
Target Awards First Place Travel and Hospitality / Transportation - Under $500M 2009
Target Awards First Place Business and Consumer Services - Over $500M 2009
Target Awards First Place Automotive - Over $500M 2009
Target Awards Third Place Business and Consumer Services - Over $500M 2008
Target Awards Second Place Business and Consumer Services - Under $500M 2008
Target Awards Second Place Business and Consumer Services - Over $500M 2008
Target Awards First Place Travel and Hospitality / Transportation - Under $500M 2008
Target Awards First Place Travel and Hospitality / Transportation - Over $500M 2008
Target Awards First Place Business and Consumer Services - Under $500M 2008
Target Awards First Place Business and Consumer Services - Over $500M 2008
Target Awards Golden Target Award 2008

Clients

Advertiser Brand Business Sector Type of Work since
Atkins Nutritionals Atkins Nutritionals Vitamins & Diet Complements
  • Television
  • Print
  • Packaging, Branding & Design
2013
General Motors Corp. Cadillac Automotive
  • Magazine
2013
Carfax CARFAX Automotive
  • Television
  • Digital
2016
Carolinas HealthCare System Carolinas HealthCare System Hospitals, Healthcare facilities & Medical Services
  • Television & Cinema
  • Digital
  • Print
  • Packaging, Branding & Design
2012
Country Inns & Suites Country Inns & Suites Hotels, Resorts
2015
Covered California Covered California Government & Other Authorities
2015
Eastern Market Corporation Eastern Market, Detroit Culture, Leisure & Sport
2014
De' Longhi Group De'Longhi Small Appliances & Home Accessories
2013
Detroit Lions Detroit Lions Sports Teams, Sports Events
  • Digital
  • Web Advertising/Banners
  • Web Site
  • Web Film
  • Social Media
  • Print
  • Outdoor/Out of Home
2013
The District Detroit The District Detroit Culture, Leisure & Sport
2014
California Energy Commission Energy Upgrade California Institutional/Public Interest/Non-Profit Org.
2013
Empire State Development Corporation Empire State Development Corporation Transport, Travel and Tourism
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing
  • Promotion & Event
  • Outdoor/Out of Home
  • Radio
  • Media Buying & Planning
2015
IHOP IHOP Restaurants & Fast Food
  • Television
2016
Kaiser Permanente Kaiser Permanente Hospitals, Healthcare facilities & Medical Services
  • Television & Cinema
  • Digital
  • Direct Marketing
  • Outdoor/Out of Home
  • Radio
  • Media Buying & Planning
2003
Milk Processor Education Program Milk Milk & Milk Based
MotorCity Casino Hotel MotorCity Casino Hotel Transport, Travel and Tourism
2010
National Responsible Fatherhood Clearinghouse National Responsible Fatherhood Clearinghouse Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Digital
  • Outdoor/Out of Home
  • Radio
  • Media Buying & Planning
2006
OnStar OnStar Automotive Accessories & Services
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
  • Media Buying & Planning
  • Research & Others
1997
Sun Products Snuggle Cleaning Products, Soaps, Detergents
Travelocity.com LP Travelocity
2015
Valero Valero Energy Production, Raw Materials & Minerals
2015