M&C Saatchi Sydney, Australia Full Service

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M&C Saatchi Creative Work

Title "Three Little Letters"
Agency M&C Saatchi
Campaign Three Little Letters
Advertiser Commonwealth Bank of Australia
Brand CommBank
Date of First Broadcast/Publication 10/2013
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story

Last year, M&C Saatchi launched CommBank with a poem that introduced the concept of Can. Our task this year was to come up with a suitable follow up. Something that was was disarming. Something that didn't feel like a bank ad but reinforced the idea that witht a little self belief, anything was possible. Using the insight 'When you believe you can, you can' we wrote a song for 67-year-old Steve Clisby, a self-taught musician and singer who rose to fame in Australia when he appeared on talent show The Voice. The song (echoing at Steve's musical journey, but carefully written to remind the audience of the power of the Can Ethos) was released on major music sites such as Google Play, Spotify and iTunes and distributed through TV, cinema and online.       

Tagline When you believe you can, you can
Media Type Television
Length181 seconds
Post Production FSM VFX
Sound Song Zu
Art Director Michael Andrews
Director Mr. Paul Goldman
Editor Billy Browne
Regional Creative Director Mr. Tom McFarlane
Creative Director copywriter Andy Flemming
Lyrics Andy Flemmimg
Music Producer Mr. Ramesh Sathiah
Director, Playbig Films Mr. Paul Goldman
Producer Playbig Films Caroline David
Head of Television & Content Mr. Rod James
FSM COLOUR Christine Trodd
FSM VFX Mr. Stuart Cadzow
FSM EP Rick Schweikert

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