M&C Saatchi, Sydney Follow Update

  • 99 Macquarie Street
  • Sydney, New South Wales 2000
  • Australia
  • Phone: (+61) (0)2 9 019 6000
  • Fax: (+61) (0)2 9019 5214

CommBank - "Three Little Letters" - M&C Saatchi

  • Three Little Letters
  • CommBank
  • Commonwealth Bank of Australia
  • M&C Saatchi
  • Australia
  • Three Little Letters
Product CategoryBanking & Financial Services, Investments, Stock Brokers
Date of First Broadcast/PublicationOctober 13, 2013
Media TypeTelevision
Length181 Seconds
Post Production FSM VFX
Art Director Michael Andrews
Editor Billy Browne
Music Song Zu
Regional Creative Director Tom McFarlane
Creative Director copywriter Andy Flemming
Lyrics Andy Flemmimg
Music Producer Ramesh Sathiah
Director, Playbig Films Paul Goldman
Producer Playbig Films Caroline David
Head of Television & Content Rod James
FSM COLOUR Christine Trodd
FSM VFX Stuart Cadzow
FSM EP Rick Schweikert

Story

Last year, M&C Saatchi launched CommBank with a poem that introduced the concept of Can. Our task this year was to come up with a suitable follow up. Something that was was disarming. Something that didn't feel like a bank ad but reinforced the idea that witht a little self belief, anything was possible. Using the insight 'When you believe you can, you can' we wrote a song for 67-year-old Steve Clisby, a self-taught musician and singer who rose to fame in Australia when he appeared on talent show The Voice. The song (echoing at Steve's musical journey, but carefully written to remind the audience of the power of the Can Ethos) was released on major music sites such as Google Play, Spotify and iTunes and distributed through TV, cinema and online.