M&C Saatchi Sydney, Australia Advertising / Full Service / Integrated

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M&C Saatchi Creative Work

Title "Art of Noise"
Agency M&C Saatchi
Campaign The Art of Noise
Advertiser Noise International
Brand Noise
Date of First Broadcast/Publication 3/2003
Business Sector Consumer Electronics & Audio-Visual
Story

Art of Noise used breakthrough tech to enable animations generated completely by the browser in real time. In other words we used sounds to animate art. Commissioned by Sydney sound studio, Noise International, to drum up more agency business, M&C Saatchi, via our digital production studio Make, designed the quintessential soundboard for agency creatives. Launched with a humourous online video capturing the ups and downs of an adland creative's typical day, the website – like the video – was built to showcase Noise's sound and music capabilities, in a way that was highly relevant to its audience. To further impress creatives in a digital age, the entire website – all type and images – was created in HTML5 code with the 2D Canvas. The Noise logo animation was generated completely by the browser in real time, using the Web Audio API. The application ran on over 70,000 lines of code, with 13,000 vector points making up the graphics. 

Tagline The Art of Noise
Media Type Other Animation
Length60 seconds
More Information http://noiseboard.com.au
Sound Noise International
Video Animation Resolution
Executive Creative Director Ben Welsh
Creative Director Hamish Stewart
Creative Director Mr. Bruce Heald
Associate Creative Director Mr. Joshua Bryer
Art Director Gustavo Vampre
Production Manager Erin Watson
Print Producer Zabrina Wong
Sound Designer Kathleen Burrows
Digital Producer Jennifer Ngu
Communications Manager Laura Clarke
TV Producer Christina Wilmot
Technical Lead Mr. Roger Chapman
Interactive Developer Christian Schlosrich
Digital Developer Marc Groth
Head of Digital Design Matt Willis
Design Director Mrs. Alice Penna
Digital Designer Kentaro Yoshida
Digital Designer Wings Lau
Motion Graphics Designer Cameron Nash
Senior UX Specialist Ahmed Baghdadi
Studio Manager Mr. Jason West

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