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M&C Saatchi Creative Work

TitleBuild With Chrome
Agency
Campaign Build With Chrome
Advertiser Google
Brand Google Chrome
Date of First Broadcast/Publication
Business Sector Search Engines
LanguageEnglish
Tagline The web is what you make of it
Story

Google’s Chrome browser provides a better experience of the web, but unlike Internet Explorer or Safari, it doesn’t come bundled with a Mac or PC. Our challenge was to demonstrate the experience it could offer, by pushing the boundaries of what’s possible in a browser. Chrome’s strategy is about imagination and creativity: ‘The web is what you make of it’. So we used one of the areas in which Chrome excels – WebGL – to bring this strategy to life. To demonstrate what can be created within Chrome in 3D, we combined two of the world’s best-loved products: Google Maps and LEGO®. Build with Chrome was an instant online success story: - 500,000 visitors in the first 48 hours, spending over 4 human-years building and attracting - 1 million visitors in the first three weeks - 66,000 complete, published builds in first three weeks 

Philosophy

Chrome’s strategy is about imagination and creativity: ‘The web is what you make of it’. 

Problem

Google’s Chrome browser provides a better experience of the web, but unlike Internet Explorer or Safari, it doesn’t come bundled with a Mac or PC. Our challenge was to demonstrate the experience it could offer, by pushing the boundaries of what’s possible in a browser 

Result

Build with Chrome was an instant online success story: - 500,000 visitors in the first 48 hours, spending over 4 human-years building and attracting - 1 million visitors in the first three weeks - 66,000 complete, published builds in first three weeks 

Media Type Web Site
Length
More Information http://www.buildwithchrome.com/static/map
Production Company
Creative Agency
Production Digital Assets

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