M&C Saatchi, Sydney Follow Update

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  • Sydney, New South Wales 2000
  • Australia
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Google Chrome - "Build With Chrome " - M&C Saatchi

  • Build With Chrome
  • Google Chrome
  • Google
  • M&C Saatchi
  • Australia
  • Build With Chrome
Product CategorySearch Engines
More Informationhttp://www.buildwithchrome.com/static/map
LanguageEnglish
Date of First Broadcast/PublicationJune 26, 2012
Media TypeWeb Site
Length120 Seconds
Awards MIXX Award, 2013 (Silver) for Brand Destination Site
CLIO Awards, 2013 (Silver) for Microsite
CLIO Awards, 2013 (Bronze) for User Experience
One Show Interactive Awards, 2013 (Gold) for Website Services
One Show Interactive Awards, 2013 (Silver) for Integrated Branding Campaign - Online
The Webby Awards, 2013 (People's Voice) for Online Campaign
John Caples International Awards, 2012 (Gold) for Microsites
John Caples International Awards, 2012 (Silver) for Interactive Campaigns
ADMA Awards, 2012 (David Ogilvy Award for Creative Execution of the Year:) for Pinnacle Award
ADMA Awards, 2012 (Gold) for Art Direction
ADMA Awards, 2012 (Gold) for Best Response Digital
ADMA Awards, 2012 (Silver) for Apps & New Development
ADMA Awards, 2012 (Silver) for Creative Use of Technology
ADMA Awards, 2012 (Silver) for Brand Experience
ADMA Awards, 2012 (Bronze) for Website/Microsite
ADMA Awards, 2012 (Silver) for Brand Experience
FWA, 2012 (Site of the Day) for Site of the Day
Cannes Lions International Festival of Creativity, 2014 (Bronze Lion) for Web Service/App
Production Company North Kingdom
Creative Agency Mark.
Production Digital Assets Make

Story

Google's Chrome browser provides a better experience of the web, but unlike Internet Explorer or Safari, it doesn't come bundled with a Mac or PC. Our challenge was to demonstrate the experience it could offer, by pushing the boundaries of what's possible in a browser. Chrome's strategy is about imagination and creativity: 'The web is what you make of it'. So we used one of the areas in which Chrome excels – WebGL – to bring this strategy to life. To demonstrate what can be created within Chrome in 3D, we combined two of the world's best-loved products: Google Maps and LEGO®. Build with Chrome was an instant online success story: - 500,000 visitors in the first 48 hours, spending over 4 human-years building and attracting - 1 million visitors in the first three weeks - 66,000 complete, published builds in first three weeks 

Concept

Chrome’s strategy is about imagination and creativity: ‘The web is what you make of it’. 

Problem

Google's Chrome browser provides a better experience of the web, but unlike Internet Explorer or Safari, it doesn't come bundled with a Mac or PC. Our challenge was to demonstrate the experience it could offer, by pushing the boundaries of what's possible in a browser 

Result

Build with Chrome was an instant online success story: - 500,000 visitors in the first 48 hours, spending over 4 human-years building and attracting - 1 million visitors in the first three weeks - 66,000 complete, published builds in first three weeks