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Etihad Airways - "The World is our Home, You are our Guest" - M&C Saatchi

  • The World is our Home, You are our Guest
  • Etihad Airways
  • Etihad Airways
  • M&C Saatchi
  • Australia
  • The world is our home, you are our guest
Product CategoryAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
More Informationhttp://www.etihad.com/tvcommercial
Date of First Broadcast/PublicationJune 1, 2012
Media TypeTelevision
Length60 Seconds
Awards Dubai Lynx International Festival of Creativity, 2014 (Bronze) for Cinematography
Production Company Rogue Films
Art Director Michael Andrews
Production Company Phoenix Film
Music Bobby Darin
Regional Creative Director Tom McFarlane
Director David Edwards
The World is our Home, you rae our Guest


The TVC explains how the airline draws inspiration from around the world to provide industry-leading 'signature moments' on the ground and in the air. It showcases the personalised, considered and unique things Etihad does for guests travelling with the airline. The campaign reinforces Etihad’s ‘Guest’ proposition which is a showcase of traditional Emirati values of hospitality blended with inspiration drawn from around the world to provide experiences and unique ‘signature moments’ to guests. The split screen technique in the TVC juxtaposes the airline’s award-winning on-board service with lifestyle scenes from international destinations, fine dining restaurants and five star hotels around the world. This illustrates how Etihad has established itself as a global airline and a world leader in the provision of hospitality services on the ground and in the air. It also highlights the the airline’s dedication to sourcing the best products and ingredients from around the world to provide ‘signature’ and ‘outstanding as standard’ service to all its guests.