Forsman & Bodenfors, Göteborg Follow Update

  • Kyrkogatan 48
  • Göteborg 411 08
  • Sweden
  • Phone: (+46) (0) 31 176 730

Libero - "Silly Walk" - Forsman & Bodenfors

  • Silly Walk
  • Libero
  • SCA Group
  • Forsman & Bodenfors
  • Sweden
  • Silly Walk
Product NameUp & Go Diapers
Product CategoryBaby Hygiene
Media TypeTelevision
Length30 Seconds
Awards The Cresta Awards, 2001 (Winner) for Television
CLIO Awards, 2001 (Bronze) for Toiletries/Pharmaceuticals
Cannes Lions International Festival of Creativity, 2000 (Silver Lion) for Toiletries & Pharmaceuticals
Epica Awards, 2000 (Finalist) for Toiletries & Health Care
Production Company Silverscreen Productions
Art Director Kim Cramer
Copywriter Jonas Enghage
Director Jorn Haagen
Production Company Producer Ciro Sammarco
Producer Ciro Sammarco
Agency Producer Maria Bergkvist
Account Supervisor Karin Omsen
Music Mikael Sundin
Made for Walking.


Two librarians, joggers in a park and a group of train commuters demonstrate the silly walk caused by wearing diappers - compared to a baby walking in Up&Go's.