Forsman & Bodenfors, Göteborg Follow Update

  • Kyrkogatan 48
  • Göteborg 411 08
  • Sweden
  • Phone: (0) 31 176 730

Göteborgs-Posten - "The local newspaper" - Forsman & Bodenfors

  • The local newspaper
  • Göteborgs-Posten
  • Göteborgs-Posten
  • Forsman & Bodenfors
  • Sweden
  • The local newspaper
Product NameMorning Newspaper
Product CategoryNewspapers, Magazines, Books
MarketSweden
Media TypeBillboard
Awards Epica, 1999 (Winner) for Media
Art Director Staffan Forsman
Copywriter Björn Engström
Photographer Vasa Vux

Story

The Göteborgs-Posten uses a picture of a bus-stop with a poster ad. In order to emphasize the local character of their news coverage, the poster shows a paper boy talking about a crooked sign post. The crooked sign post can be seen right next to the bus stop. Several hundred ads were created featuring real places in the city.