Forsman & Bodenfors, Göteborg Follow Update

  • Kyrkogatan 48
  • Göteborg 411 08
  • Sweden
  • Phone: (+46) (0) 31 176 730

Göteborgs-Posten - "The local newspaper" - Forsman & Bodenfors

  • The local newspaper
  • Göteborgs-Posten
  • Göteborgs-Posten
  • Forsman & Bodenfors
  • Sweden
  • The local newspaper
Product NameMorning Newspaper
Product CategoryNewspapers, Magazines, Books
Media TypeBillboard
Awards Epica, 1999 (Winner) for Media
Art Director Staffan Forsman
Copywriter Björn Engström
Photographer Vasa Vux


The Göteborgs-Posten uses a picture of a bus-stop with a poster ad. In order to emphasize the local character of their news coverage, the poster shows a paper boy talking about a crooked sign post. The crooked sign post can be seen right next to the bus stop. Several hundred ads were created featuring real places in the city.