Forsman & Bodenfors Göteborg, Sweden Full Service

Forsman & Bodenfors Creative Work

TitleRoger
Agency
Campaign Lotto Åke (Roger)
Advertiser Svenska Spel
Brand Lotto
Product Lottery
Business Sector Lottery & Gambling
Tagline Well, you won, didn't you?
Philosophy Lotto is the game that produces the highest number of multimillionaires and this ad deals with the relationship between power and integrity. The day you win the big prize, you are free to do what you want. Nobody owns you anymore.
Media Type Television
Length
Market Sweden
Production Company S/S Fladen
Copywriter
Director
Director of Photography
Agency Producer

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