Forsman & Bodenfors, Göteborg Follow Update

  • Kyrkogatan 48
  • Göteborg 411 08
  • Sweden
  • Phone: (+46) (0) 31 176 730

Lotto - "Roger" - Forsman & Bodenfors

  • Roger
  • Lotto
  • Svenska Spel
  • Forsman & Bodenfors
  • Sweden
  • Lotto Åke (Roger)
Product NameLottery
Product CategoryLottery & Gambling
MarketSweden
Media TypeTelevision
Length45 Seconds
Awards Golden Egg Awards / Guldägget, 1999 (Gold) for
Production Company S/S Fladen
Copywriter Jonas Enghage
Director Måns Herngren
Director of Photography Mats Olofsson
Agency Producer Maria Bergkvist
Well, you won, didn't you?

Concept

Lotto is the game that produces the highest number of multimillionaires and this ad deals with the relationship between power and integrity. The day you win the big prize, you are free to do what you want. Nobody owns you anymore.