Forsman & Bodenfors Göteborg, Sweden Advertising / Full Service / Integrated

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Forsman & Bodenfors Creative Work

Title "Roger"
Agency Forsman & Bodenfors
Campaign Lotto Åke (Roger)
Advertiser Svenska Spel
Brand Lotto
Product Lottery
Business Sector Lottery & Gambling
Philosophy Lotto is the game that produces the highest number of multimillionaires and this ad deals with the relationship between power and integrity. The day you win the big prize, you are free to do what you want. Nobody owns you anymore.
Tagline Well, you won, didn't you?
Media Type Television
Length45 seconds
Market Sweden
Production Company S/S Fladen
Copywriter Mr. Jonas Enghage
Director Mr. Måns Herngren
Director of Photography Mr. Mats Olofsson
Agency Producer Ms. Maria Bergkvist

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