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TitleMobile Internet Live
Campaign Mobile Internet Live
Advertiser Tele2
Brand Tele2
Business Sector Telecommunications Services
Story To show the quality and reliability of Tele2's Mobile Internet, we sent a reporter all around Sweden. His objective: to broadcast live TV using a Mobile Internet modem from Tele2. To show how much Tele2 really believed in their product, they decided to put their top executives – including their CEO – on a ledge over a dunking pool. If the connection went down, a Tele2 executive would go straight into the pool.
Media Type Web Site

Featured Work