Forsman & Bodenfors Göteborg, Sweden Full Service

Forsman & Bodenfors Case Studies

Title "Faktum Hotels"
Agency Forsman & Bodenfors
Campaign Faktum Hotels
Advertiser Faktum
Brand Faktum
Business Sector Newspapers, Magazines, Books

Faktum Hotels is not a real hotel where you can book real hotel accommodation. It’s a smart way to support Gothenburg’s street newspaper, Faktum.

We work to arouse debate and opinion about homelessness and isolation, but above all we provide those most in need with an occupation.

This helps them to take a step towards a more structured life, as the work of a salesperson involves responsibility, routine and the opportunity for a positive social exchange. Things that are vitally important when trying to find somewhere to live. Or build a life, for that matter.

Media Type Case Study
Length52 seconds
More Information
Site Builder Thomson Interactive Media
Photographer Håkan Ludwigson

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