Forsman & Bodenfors Göteborg, Sweden Full Service

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Forsman & Bodenfors Creative Work

Title "Leave the World Behind by Lune"
Agency Forsman & Bodenfors
Campaign Leave the world behind
Advertiser Volvo
Brand Volvo
Date of First Broadcast/Publication 5/2013
Product XC60
Business Sector Cars
LanguageEnglish
Story

On March 24, 2013 three guys from Sweden got up on a stage in Miami for their last performance ever.

After years of touring, and basically living their lives in hotels and airplanes, they finally got a chance to leave that life behind. At least for a while.

Volvo XC60 is a cross country car that can take you far away from the stressful city life, to a place where you can enjoy peace and quiet. Something these three guys were longing for more than anything.

This campaign introduces the new Volvo XC60 in a music video where Swedish House Mafia leaves the world behind for a while, return to their roots and spend some time in the beautiful and remote wilderness of Scandinavia.

The music used in the campaign is a cover of Swedish House Mafias track ”Leave the world behind.” That song was the beginning of their carreer and with this music video it will be their final good bye.

Tagline leave the world behind
Media Type Television
Length250 seconds
Soundtrack Leave the World Behind
More Information http://www.leavetheworldbehind.com
In collaboration with Forsman & Bodenfors
Production Company Camp David
Post Production MPC LA, Swiss
Sound Design Company Red Pipe
Art Director Mr. Andreas Malm
Art Director Mr. Staffan Lamm
Art Director Mr. Mikko Timonen
Copywriter Mr. Fredrik Jansson
Director Mr. Adam Berg
Director of Photography Mr. Mattias Montero
Account Director Mr. Erik Sollenberg
Account Director Mr. Anders Bothén
Agency Producer Ms. Kalle Wettre
Account Manager Mr. Martin Johansson
Editor Mr. Joakim Pietras
Photographer Mr. Calle Stoltz
Music "Leave the world behind" by Lune
Music Composer Angello/Hedfors/Ingrosso/Van Scheppingen/Cox/Schmidt
Music Arranger Marcus Bergkvist, Music Super Circus
Music Arranger André Brink, Universal Music Publ.
Music Publisher Double LL Music/Talpa Music / Soleilmoon / Universal Music Publishing AB / Zay & Sue Music
Produced by Lune
Co-produced by Mr. Sebastian Ingrosso
Mixed by Carl-Michael Herlöfsson
Mastering engineer Björn Engelman at Cutting Room

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