| Title | Everyday Heroes |
| Agency |
Forsman & Bodenfors Göteborg
|
| Campaign |
Everyday Heroes
|
| Advertiser |
IKEA
|
| Brand |
Ikea
|
| Posted | December 2015 |
| Business Sector | Home Furniture
|
| Story | The toilet brush. The clothes hanger. The wall-mounted hook behind the door. Without thinking, we rely on them daily and it’s not until they’re gone that we miss them dearly. Unlike furniture we proudly place in the centre of a room for people to gather around and admire, the life of an everyday hero is secluded and sometimes, quite dreadful. Day in and day out, they do their best to improve our lives at home. In return, they’re literately getting spat on, stepped on and “put in a corner”. |
| Problem | The toilet brush. The clothes hanger. The wall-mounted hook behind the door. Without thinking, we rely on them daily and it’s not until they’re gone that we miss them dearly. Unlike furniture we proudly place in the centre of a room for people to gather around and admire, the life of an everyday hero is secluded and sometimes, quite dreadful. Day in and day out, they do their best to improve our lives at home. In return, they’re literately getting spat on, stepped on and “put in a corner”. |
| Media Type |
Case Study
|