TitleLucy and Henry 4
Agency
Campaign Lucy and Henry
Advertiser Postnord Logistics
Brand Postnord Logistics
Date of First Broadcast/Publication 2016 / 9
Business Sector Industry
Story To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord.
Philosophy PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways.
The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland. 
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