| Title | Embla |
| Agency | Forsman & Bodenfors Göteborg |
| Campaign | Embla |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | May 2005 |
| Product | Sultan mattress |
| Business Sector | Home Furniture |
| Tagline | Better sleep for everyone |
| Media Type | Television |
| Length | |
| Market | Sweden |
| Copywriter | Fredrik Jansson |
| Art Director | Karin Jacobsson |
| Photographer | Göran Hallberg |
| Production Company | S/S Fladen |
| Director | Måns Herngren |
| Production Company Producer | Patrik Ryborn |