Forsman & Bodenfors, Göteborg Follow Update

  • Kyrkogatan 48
  • Göteborg 411 08
  • Sweden
  • Phone: (+46) (0) 31 176 730

Volvo - "Fly" - Forsman & Bodenfors

  • Fly
  • Volvo
  • Volvo
  • Forsman & Bodenfors
  • Sweden
  • Fly
Product NameV40 Phase III
Product CategoryCars
Media TypeTelevision
Length30 Seconds
Awards The Cresta Awards, 2001 (Winner) for Television
CLIO Awards, 2001 (Bronze) for Automotive
Cannes Lions International Festival of Creativity, 2000 (Bronze Lion) for Cars
Director Traktor
Producer Traktor
Production Company Traktor Film
Art Director Anders Eklind
Copywriter Oscar Askelöf
Copywriter Filip Nilsson
Agency Producer Maria Bergkvist
Designed to save lives.


A man is in the kitchen trying to swat an annoying fly with a rolled-up newspaper. He is distracted by a Volvo driving by the window - which saves the fly's life.