“Copywriter and Senior Partner Anna Qvennerstedt shares the working culture of Forsman & Bodenfors. ”
Read the article at ycn.org
"In the world of advertising, it appears that Stockholm has an edge; it’s where some of the best schools in the industry are located, and it’s where most Swedish agencies set up their headquarters. Forsman & Bodenfors are not like "most Swedish agencies..."
Read the article at ihaveanidea.org
"In my generation there are few female copywriters. When I was at Berghs School of Communication in the early 1990s we were as many women as men in our class, but in the end it didn’t make a difference. Though the male dominance is a problem in the advertising world, I think it’s heading in the right direction..."
Read the article at halloffemmes.com
"The combination of Ikea and Forsman & Bodenfors is a recipe for digital innovation, when you consider campaigns like Dream Kitchens and the more recent Facebook Showroom. But last year, the agency opted for a more lo-fi approach, with "Homemade is Best", a baking book unlike any other..."
Read the article on creativity-online.com
"Art director Adam Ulvegärde (pictured left) and copywriter Robert Lund prove that complicated technology isn't necessary to create a knockout online effort for the brand. And you don't even have to live in the same city to do so..."
Read the article at creativity-online.com