Forsman & Bodenfors Göteborg, Sweden Full Service

Basic Info

Founded in: 1986

Employees: 120

Awards: 584

Creative Work: 221

Clients: 27


Contact

Kyrkogatan 48
Göteborg 41108
Sweden
Phone: (+46) (0) 31 176 730
Email:
Website: www.fb.se

Erik Sollenberg

Erik Sollenberg

CEO

Phone: (+46) 31 17 67 30

Anna Qvennerstedt

Anna Qvennerstedt

Chairman of the Board/Creative Senior Partner

Phone: (+46) 8 411 77 11

Hans Andersson

Hans Andersson

CGO/Senior Partner

Phone: (+46) 31 17 67 30

Founded in: 1986

Employees: 120

Awards: 584

Creative Work: 221

Clients: 27

Forsman & Bodenfors

Kyrkogatan 48
Göteborg 41108
Sweden
Phone: (+46) (0) 31 176 730
Email:
Website: www.fb.se

Erik Sollenberg

Erik Sollenberg

CEO

Phone: (+46) 31 17 67 30

Anna Qvennerstedt

Anna Qvennerstedt

Chairman of the Board/Creative Senior Partner

Phone: (+46) 8 411 77 11

Hans Andersson

Hans Andersson

CGO/Senior Partner

Phone: (+46) 31 17 67 30

Marabou / Black

March 18, 2013

Marabou is Swedens most beloved chocolate brand. They were going to re-launch Black, a tablet with liquorice. At the same time Tommy Nilsson, the Michael Bolton of Sweden, was about to release his first new single in seven years. So we thought, why don’t they make a comeback together? We got Tommy Nilsson to change his name to Black. Together with a heavy metal makeover we made him into a completely different character than the ballad singer that he is.

But it was of course, all a stunt.

The result? Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.

Case study435000638_640.jpgWebsite30faebeb5dfa10fb72c53842f8b7.jpgwww.blacktheartist.seThe reveal431595109_640.jpgMusic Video "Shoot the Devil"431619237_640.jpg