Forsman & Bodenfors Göteborg, Sweden Advertising / Full Service / Integrated

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Basic Info

Founded in: 1986

Employees: 120

Awards: 574

Creative Work: 219

Clients: 27


Contact

Kyrkogatan 48
Göteborg 411 08
Sweden
Phone: (+46) (0) 31 176 730
Email: info@fb.se
Website: www.fb.se

Erik Sollenberg

Erik Sollenberg

CEO

Phone: (+46) 31 17 67 30

Anna Qvennerstedt

Anna Qvennerstedt

Chairman of the Board/Creative Senior Partner

Phone: (+46) 31 17 67 30

Hans Andersson

Hans Andersson

CGO/Senior Partner

Phone: (+46) 31 17 67 30

When founded in Sweden 1986 Forsman & Bodenfors was a small independent agency with a vision to create world-class communication. 27 years later we are still independent, and ranked as one of...

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Forsman & Bodenfors

Kyrkogatan 48
Göteborg 411 08
Sweden
Phone: (+46) (0) 31 176 730
Email: info@fb.se
Website: www.fb.se

Erik Sollenberg

Erik Sollenberg

CEO

Phone: (+46) 31 17 67 30

Anna Qvennerstedt

Anna Qvennerstedt

Chairman of the Board/Creative Senior Partner

Phone: (+46) 31 17 67 30

Hans Andersson

Hans Andersson

CGO/Senior Partner

Phone: (+46) 31 17 67 30

E.ON / Sweden’s Largest Energy Experiment

January 2, 2013

If you could actually see how much electricity you use, would it change your behaviour? And if so, what would be the best way to visualize it? We created Sweden's Largest Energy Experiment to find out.

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We recruited 10.000 participants, created a online and mobile app connected to their homes, and showed their energy consumption in real time. During a year we visualized their consumption in five different ways, to see what would make them save the most.

Mobile and Online energy meter app7bc6de0e86111e3d7223b680198a.jpg0d87cfdde27f1f140a3d4148b41d.jpg9555a4abdffa037850ad6187e558.jpg244b2aaaae6bf31bd19b2ed9a24e.jpga19ef5c9a0829903341ec70883f5.jpg65e16aabf44d0b3c0a7bfc55199d.jpg34962e414f7773c1284cca2f1496.jpgCampaign Sited5c5b34b553e375d098e3a282ed9.jpg18a68eea749c3bf134b403fc54c0.jpge1b496f7d02f23abf23a7626afb8.jpg7054226de50533add7c533893c45.jpgd5d4fa7e4124eb966e0adb5db5cb.jpg3bf45ccccca7addff00fd9c8b8a1.jpg81f9cf2c47966cbf77dfced0717a.jpgTraditional media

We took the best tips from the puplic and turned them into outdoor units, tv-spots and even a book.

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Translation:

  • She is cute, funny, kind... perfect!

  • Sure, but does she remember to turn the lights off, won't leave things in standby, and always runs a full dishwasher?

Find more energy saving tips from the Swedish people at: eon.se/experimentet

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Translation:

  • Oh darling. How romantic of you to light candles and...

  • Yeah but... that was just to save energy.

Find more energy saving tips from the Swedish people at: eon.se/experimentet

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