Forsman & Bodenfors Göteborg, Sweden Advertising / Full Service / Integrated

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Basic Info

Founded in: 1986

Employees: 120

Awards: 557

Creative Work: 218

Clients: 27


Contact

Kyrkogatan 48
Göteborg 411 08
Sweden
Phone: (+46) (0) 31 176 730
Email: info@fb.se
Website: www.fb.se

Erik Sollenberg

Erik Sollenberg

CEO

Phone: (+46) 31 17 67 30

Anna Qvennerstedt

Anna Qvennerstedt

Chairman of the Board/Creative Senior Partner

Phone: (+46) 31 17 67 30

Hans Andersson

Hans Andersson

CGO/Senior Partner

Phone: (+46) 31 17 67 30

When founded in Sweden 1986 Forsman & Bodenfors was a small independent agency with a vision to create world-class communication. 27 years later we are still independent, and ranked as one of...

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Forsman & Bodenfors

Kyrkogatan 48
Göteborg 411 08
Sweden
Phone: (+46) (0) 31 176 730
Email: info@fb.se
Website: www.fb.se

Erik Sollenberg

Erik Sollenberg

CEO

Phone: (+46) 31 17 67 30

Anna Qvennerstedt

Anna Qvennerstedt

Chairman of the Board/Creative Senior Partner

Phone: (+46) 31 17 67 30

Hans Andersson

Hans Andersson

CGO/Senior Partner

Phone: (+46) 31 17 67 30

DR / Relaunch of DR2

May 16, 2013

When Danish national television set out to relaunch their channel DR2, they wanted to launch it as as the debate center. A channel that's not afraid to raise controversial issues.

So for the launch campaign we found three topics that aimed to spark debate among the Danes. Then we created three film trailers around them. At the same time a web page for DR2 was launched where the different topics were discussed. The debate also took place on Facebook and on Twitter.

The film trailers ran in the non commercial channels DR1 and DR2. And, of course, on the web.

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