Forsman & Bodenfors, Göteborg Follow Update

  • Kyrkogatan 48
  • Göteborg 411 08
  • Sweden
  • Phone: (+46) (0) 31 176 730

Best agency in 100-wattaren

October 24, 2013


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The 2013 winners of 100-wattaren was announced yesterday. The Swedish award show measures the effect of advertising campaigns and the best one in each category wins “100 watts”, the one in second place wins “75 watts” and third place gets “50 watts”.

In total we won 450 watts which made us best of all competing agencies. Six campaigns from five different clients were rewarded.

The Launch of the New Volvo FH won the Producer category. In the category for long-term strategies we won with the TV commercial series for IQ.

All results:

Long-term strategies
100 watts
IQ - Eftertankefilmer 2007-2012

50 watts
UNICEF - Christmas campaign 2008-2012

Producer
100 watts
Volvo Lastvagnar - The Launch of the New Volvo FH

Consumer
75 watts
Volvo - Leave the World Behind

50 watts
Comviq - The rebirth of a mobile operator

International
75 watts
Volvo Lastvagnar - The Launch of the New Volvo FH