Forsman & Bodenfors, Göteborg Follow Update

  • Kyrkogatan 48
  • Göteborg 411 08
  • Sweden
  • Phone: (0) 31 176 730

Volvo Trucks / Live Test Series

November 20, 2013


The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. If our live test films could evoke enough interest, then we might be able to get all the way through to the purchasers.

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