Forsman & Bodenfors Göteborg, Sweden Full Service

Basic Info

Founded in: 1986

Employees: 120

Awards: 584

Creative Work: 221

Clients: 27


Contact

Kyrkogatan 48
Göteborg 41108
Sweden
Phone: (+46) (0) 31 176 730
Email:
Website: www.fb.se

Erik Sollenberg

Erik Sollenberg

CEO

Phone: (+46) 31 17 67 30

Anna Qvennerstedt

Anna Qvennerstedt

Chairman of the Board/Creative Senior Partner

Phone: (+46) 8 411 77 11

Hans Andersson

Hans Andersson

CGO/Senior Partner

Phone: (+46) 31 17 67 30

Founded in: 1986

Employees: 120

Awards: 584

Creative Work: 221

Clients: 27

Forsman & Bodenfors

Kyrkogatan 48
Göteborg 41108
Sweden
Phone: (+46) (0) 31 176 730
Email:
Website: www.fb.se

Erik Sollenberg

Erik Sollenberg

CEO

Phone: (+46) 31 17 67 30

Anna Qvennerstedt

Anna Qvennerstedt

Chairman of the Board/Creative Senior Partner

Phone: (+46) 8 411 77 11

Hans Andersson

Hans Andersson

CGO/Senior Partner

Phone: (+46) 31 17 67 30

V

March 12, 2014

A common perception about public transportation providers among commuters is that they stick their heads in the sand and don’t own up when problems occur. People love to complain about the bus, just like bad weather or taxes. To show that public transportation provider Västtrafik does everything in its power to keep people informed when commuting, we decided to adress a common question when traffic is late: “Where the #@!* is the bus?” We did this by creating an app suitably named “Where the #@!* is the bus?”. It shows where the bus is on a map. To launch the app we did a campaign that uses a well known situation for commuters, but in a different setting.

The app26e015285db3e7179c0d2c5107b6e16282f1_267100%

Download the app on App Store or Google Play.

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