Spotify Sweden asked us to develop an idea that will make more people over 40 try the service. To most, nothing beats nostalgia as a motivator. And nothing brings memories like music does: a riff, a drum intro, or a piano loop can move our minds years back in an instant. So we summed up 50 summers in 50 playlists, for existing users to share with someone who has – or maybe should get – Spotify.
Go on, try it out at spotify-summerrevivals.com!