Proximity BBDO, Boulogne-Billancourt Cedex

  • 93, rue Nationale Cedex
  • Boulogne-Billancourt Cedex 92513
  • France
  • Phone: 01 41 23 41 23
  • Fax: 01 41 23 43 86
  • Country Phone Code: 33
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VTSCAN

Auchan - “Auchan's 25 days”

Groupe Auchan SA


TitleAuchan's 25 days
TaglineTo draw attention to its promotions, auchan is putting them to music!
AgencyProximity BBDO
AdvertiserGroupe Auchan SA
BrandAuchan
Product CategoryDepartment Stores, Supermarkets
Campaign NameAuchan's 25 days
Country of ProductionFrance
Date of First Broadcast/PublicationNovember 3, 2010
Media TypeCase Study
Awards Cristal Festival, 2010 (Cristal) for Cyber - site de distribution
EFFIE France, 2011 (Or) for Distribution

Concept

How to draw attention to a 100% promotional campaign, the 25 DAY AUCHAN EVENT, in an already saturated market?

Problem

Put the promotions to music!
By creating a new musical genre: the "PROMO SONG" By forming a real group: THE CODES BARRES And by transforming the traditional catalogues into a CONCERT STAGE