Proximity BBDO, Boulogne-Billancourt Follow Update

  • 52 Avenue Émile Zola
  • Boulogne-Billancourt 92100
  • France
  • Phone: (+33) 01 41 23 41 23
  • Fax: (+33) 01 41 23 43 86

Carte Noire - "Les recettes par Carte Noire" - Proximity BBDO

  • Les recettes par Carte Noire
  • Carte Noire
  • Kraft Foods, Inc.
  • Proximity BBDO
  • France
  • Recipes by Carte Noire
Product CategoryCoffee, Tea, Chocolate Drinks, Breakfast Drinks
Media TypeCase Study
Awards Prix du Brand Content, 2012 (Argent) for Alimentaire / boissons
Grand Prix Stratégies du Design, 2012 (Prix) for Design Sonore
Grand Prix Stratégies du Design, 2012 (Prix) for Design sonore
Creative Director Valérie Levy-Harrar
Art Director Rémi Jamin
Copywriter Audrey Tamic
Production Company Le Potager
Project Manager Anne-Sophie Riou
Account Executive Aude Beauvallet
Managing Director Emmanuel Devezeaux de Rancougne
Business Director Cécile Bitoun
Post Production Jérémy Delhuvenne
Art Buyer Francine Jiminiga
Sound Designer Aymeric Lepage
Advertising Manager Aurore Lasserre-Laude
Advertising Manager Elise Martin


Carte Noire aimed to get closer to its prime target market, «Digital mums».
The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available? 

Reinventing the format!