Proximity BBDO, Boulogne-Billancourt Cedex 
- 93, rue Nationale Cedex
- Boulogne-Billancourt Cedex 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 86
- Country Phone Code: 33
- Website: www.proximity.bbdo.fr
- Email: aquinoe@proximity.bbdo.fr
In partnership with:
Carte Noire - “Les recettes par Carte Noire”
Kraft Foods, Inc.| Title | Les recettes par Carte Noire |
| Agency | Proximity BBDO |
| Advertiser | Kraft Foods, Inc. |
| Brand | Carte Noire |
| Product Category | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Campaign Name | Recipes by Carte Noire |
| Country of Production | France |
| Media Type | Case Study |
| Awards | Grand Prix Stratégies du Design, 2012 (Prix) for Design sonore |
| Creative Director | Valérie Levy-Harrar |
| Art Director | Rémi Jamin |
| Copywriter | Audrey Tamic |
| Production Company | Le Potager |
| Project Manager | Anne-Sophie Riou |
| Account Executive | Aude Beauvallet |
| Co-Managing Director | Emmanuel Devezeaux de Rancougne |
| Business Director | Cécile Bitoun |
| Post Production | Jérémy Delhuvenne |
| Art Buyer | Francine Jiminiga |
| Sound Designer | Aymeric Lepage |
| Advertising Manager | Aurore Lasserre-Laude |
| Advertising Manager | Elise Martin |
Story
Carte Noire aimed to get closer to its prime target market, «Digital mums».
The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available?
Reinventing the format!