Proximity BBDO, Boulogne-Billancourt Cedex 
- 93, rue Nationale Cedex
- Boulogne-Billancourt Cedex 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 86
- Country Phone Code: 33
- Website: www.proximity.bbdo.fr
- Email: aquinoe@proximity.bbdo.fr
In partnership with:
Carte Noire - “Recipes by Carte Noire”
Kraft Foods, Inc.| Title | Recipes by Carte Noire |
| Agency | Proximity BBDO |
| Advertiser | Kraft Foods, Inc. |
| Brand | Carte Noire |
| Product Category | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Campaign Name | Recipes by Carte Noire |
| Country of Production | France |
| Media Type | Case Study |
| Creative Director | Valérie Levy-Harrar |
| Art Director | Rémi Jamin |
| Copywriter | Audrey Tamic |
| Production Company | Le Potager |
| Project Manager | Anne-Sophie Riou |
| Account Executive | Aude Beauvallet |
| Co-Managing Director | Emmanuel Devezeaux de Rancougne |
| Business Director | Cécile Bitoun |
| Post Production | Jérémy Delhuvenne |
| Art Buyer | Francine Jiminiga |
| Sound Designer | Aymeric Lepage |
| Advertising Manager | Elise Martin |
| Advertising Manager | Aurore Lasserre-Laude |
Story
Carte Noire aimed to get closer to its prime target market, «Digital mums».
The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available?
Reinventing the format!