Proximity BBDO, Boulogne-Billancourt Follow Update

  • 52 Avenue Émile Zola
  • Boulogne-Billancourt 92100
  • France
  • Phone: (+33) 01 41 23 41 23
  • Fax: (+33) 01 41 23 43 86

Carte Noire - "Recipes by Carte Noire" - Proximity BBDO

  • Recipes by Carte Noire
  • Carte Noire
  • Kraft Foods, Inc.
  • Proximity BBDO
  • France
  • Recipes by Carte Noire
Product CategoryCoffee, Tea, Chocolate Drinks, Breakfast Drinks
Media TypeCase Study
Valérie Levy-Harrar
Rémi Jamin
Audrey Tamic
Le Potager
Anne-Sophie Riou
Aude Beauvallet
Emmanuel Devezeaux de Rancougne
Cécile Bitoun
Jérémy Delhuvenne
Francine Jiminiga
Aymeric Lepage
Elise Martin
Aurore Lasserre-Laude


Carte Noire aimed to get closer to its prime target market, «Digital mums».
The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available? 

Reinventing the format!