Agency Profile

Proximity BBDO, Boulogne-Billancourt Cedex

  • 93, rue Nationale Cedex
  • Boulogne-Billancourt Cedex 92513
  • France
  • Phone: 01 41 23 41 23
  • Fax: 01 41 23 43 86
  • Country Phone Code: 33

Agency Philosophy & Competitive Advantages

Quand la qualité de la relation prime sur la puissance d’exposition, il est stratégique de savoir initier, enrichir et piloter cette relation. De l’exposition à la conversation, la communication se doit d’être relationnelle ! Décrypter les attentes et motivations des consommateurs, identifier les contextes et points de contacts en affinités, concevoir les contenus à même de capter l’attention mais aussi de transformer cette attention en engagement, lead et conversations: scénariser la communication pour créer la relation. Proximity BBDO conçoit et orchestre des plates-formes de communication intégrées qui créent et renforcent le lien relationnel entre la marque et ses audiences cibles. 

Network Description

Proximity Worlwide is the most awarded digital, direct and CRM global network. A network with 67 offices, in more than 50 countries and over 2,500 staff

Trade Organizations

Association des Agences Conseils en Communication (France)

Contacts

New Business Contact

Loic Mercier
Head of Strategies

mercierl@proximity.bbdo.fr

Employees

Number of employees: 210
Olivier Rippe
President

rippeo@proximity.bbdo.fr
Nicolas Simonnet
General Manager

simonnetn@proximity.bbdo.fr
Emmanuel Devezeaux de Rancougne
General Manager

devezeauxe@proximity.bbdo.fr
Valérie Levy-Harrar
Creative Director

levyharrarv@proximity.bbdo.fr
Loic Mercier
Head of Strategies

mercierl@proximity.bbdo.fr
Marine Saffar
Global Head of technology Proximity Worldwide

saffarm@proximity.bbdo.fr
Rémi Marcelli
Deputy General Manager

marcellim@proximity.bbdo.fr
Hugues Bolloch
Chief Financial Officer

bollochh@proximity.bbdo.fr
Virginie Gorse
Communication and partnership manager
Phone: 01 41 23 47 37
gorsev@proximity.bbdo.fr
Emmanuelle Aquino
In charge of communication and development
Phone: 01 41 23 42 05
aquinoe@proximity.bbdo.fr

Campaigns

  • Advertiser: Kraft Foods, Inc.
  • Brand: Carte Noire
  • Name: COULEUR CAFÉ by Carte Noire
  • Advertiser: Procter & Gamble
  • Brand: GILLETTE
  • Name: GILLETTE FOOTBALL CLUB
  • Advertiser: FONT SHOP
  • Brand: FONT SHOP
  • Name: FONT ME I'M FAMOUS
  • Advertiser: Kraft Foods, Inc.
  • Brand: Carte Noire
  • Name: Recipes by Carte Noire
  • Advertiser: Kraft Foods, Inc.
  • Brand: Carte Noire
  • Name: Cupcackes recipe
  • Advertiser: Kraft Foods, Inc.
  • Brand: Carte Noire
  • Name: Macarons recipe
  • Advertiser: Kraft Foods, Inc.
  • Brand: Carte Noire
  • Name: "Fondants" recipe
  • Advertiser: Kraft Foods, Inc.
  • Brand: Carte Noire
  • Name: Cafe liegois recipe
  • Advertiser: Proximity BBDO
  • Brand: Proximity BBDO
  • Name: Smiling year
  • Advertiser: Groupe Auchan SA
  • Brand: Auchan
  • Name: Asterix Dominomania
  • Advertiser: Kraft Foods, Inc.
  • Brand: Carte Noire
  • Name: Carte Noire experience
  • Advertiser: Groupe Auchan SA
  • Brand: Auchan
  • Name: Auchan's 25 days
  • Advertiser: Carte Noire
  • Brand: Kraft Foods
  • Name: Désir&Moi
  • Advertiser: Proximity BBDO
  • Brand: PROXIMITY BBDO
  • Name: LIKEBOX

Clients

Advertiser Brand Business Sector Type of Work Since
Beaumanoir Cache Cache Apparel, Fashion & Footwear
Conforama Conforama Home Furniture
2011
Groupe Auchan SA Auchan Retail, Distribution & Restaurants
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
 2000
Marionnaud Marionnaud Cosmetics, Beauty Products & Perfumes
Panasonic Panasonic Consumer Electronics & Audio-Visual
Kraft foods Carte Noire Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Kraft foods Tassimo Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Kraft Foods, Inc. Philadelphia Food
2011
Kraft Foods, Inc. Oréo Biscuits, Bread, Crispbread
Kraft Foods, Inc. Mikado Chocolate, Bars, Candies, Chewing-Gum
Kraft Foods, Inc. LU Food
  • Interactive
 2008
Procter & Gamble Programme Envie de Plus au niveau européen Household Products & Maintenance
  • Interactive
  • Direct Marketing print
 2005
Procter & Gamble Gillette Hygiene & Personal Care Products
Procter & Gamble Venus Hygiene & Personal Care Products
Wella Wella Cosmetics, Beauty Products & Perfumes
  • Print
  • Direct Marketing print
  • Promotion & Event
 1997
Daimler AG Mercedes Automotive
  • Interactive
  • Print
  • Direct Marketing print
 2004
Smart smart Automotive
  • Outdoor / Out of Home
  • Interactive
  • Direct Marketing print
  • Promotion & Event
 2004
RATP / SNCF / Optile Atoova (Intégrale) Public Transport, Mass Transit
Butagaz Butagaz Energy & Water Authorities, Utilities
Hewlett-Packard HP Consumer Electronics & Audio-Visual
Arc International Cristal d'Arques, Luminarc, Mikasa, Studio Nova, Pyrex, Arcoroc, Chef&Sommelier Others
  • Interactive
 2003
EDF Fondation EDF Diversiterre Institutional/Public Interest/Non-Profit Org.
EDF EDF Industry
  • Print
  • Interactive
  • Direct Marketing print
  • Promotion & Event
 2000
KB HOME (Kaufman & Broad) Kaufman & Broad Real Estate
  • Interactive
  • Promotion & Event
 2005