RAPP, New York Follow Update

  • 437 Madison Avenue 3rd Floor
  • New York, New York 10022
  • United States
  • Phone: (+1) (212) 817-6800
  • Fax: (+1) (212) 686-7047

About Us

We are the customer experience agency: driven by data, inspired by culture and enabled by technology. We use our 50-year heritage as a powerhouse in direct, relationship and loyalty marketing to create customer experiences that make brands, products and services richer, more intuitive and more fun.

Driven by Data
When used properly, by the right people and with the proper filter, data goes well beyond back-end measurement and prediction. Data is our cradle of creativity and innovation. Data and insights – collectively, RAPP Intelligence™ – is the common theme running throughout RAPP’s approach to solve complex business challenges, and it is the source of our competitive advantage.

Inspired by Culture
RAPP has invested heavily in tools and resources that enable us to mine the social landscape to understand consumer culture and how it can be used to create competitive advantage for our clients. By looking at behavior through the lens of culture, we are able to develop highly emotional, highly engaging marketing platforms that are as measurable as they are memorable.

Enabled by Technology
We know that you can’t get anywhere without getting technology. It fuels us. In a big, culturally vibrant way. It enables the kind of experiences that bridge current state and desired state. 

Philosophy & Competitive Advantages

A New Breed of Agency
Our heritage is in marketing communications, but we understand that today’s business challenges require agencies to think differently. To think creatively to solve different kinds of problems in different ways. This means the right answer to a client’s problems may be a communications experience, but it may also be a brand solution or a media solution. The common theme running throughout RAPP’s approach, and the source of our competitive advantage, is the use of data, culture and technology to solve these complex challenges.

Unlike digital shops that were born digital, or brand agencies that only do traditional advertising, RAPP isn’t focused on a particular medium or channel. We’re an agency focused on consumers. We’re digital because consumers are digital. We’re committed to social and mobile media because people are social and mobile. Our solutions work because they’re rooted in data, based on an understanding of the brand’s context in culture and enabled by technology. 

But don't just take our word for it.  We’ve been ranked among the top digital and direct marketing agencies in the U.S. by Ad Age for the past several years. And in July 2012, we were recognized as a “Business Transformer” in Forrester’s report on the Interactive Agency Landscape. Business Transformers, Forrester says, will help companies transform business models, invent new products or enter new businesses by envisioning how digital capabilities enable firms to enter adjacent spaces. 

Our Culture
We adhere to six core principles at RAPP that guide everything we do.

We Take the Initiative. We are self-starters. We create inspired solutions to problems and originate ideas that move our clients’ business forward.

We Collaborate to a Better Solution. We take ownership but share responsibility. We excel at building strong relationships and welcome diverse perspectives as a means of bringing the best thinking to our clients.

We Push Hard for What We Believe is Right. We fight for our clients and are passionate about creating the best solutions for them.

We Take Pride in the Quality of Our Work. We constantly seek to do better. We provide an example to others by always going the extra mile.

We Teach and We Learn. We search for opportunities to make time for personal development. We excite and energize others to grow and achieve personal and agency goals.

We Keep Our Word. We build trust by being reliable and dependable and we always act with honesty and professionalism. 

Network Description

Global Scale from One of the World’s Most-Awarded Agency Networks 
With more than 50 offices in 30 countries, we have the global bench strength to create customer experiences on a global scale. And as part of Omnicom Group (NYSE: OMC), we have access to the world’s leading specialist agencies in just about any category or discipline. The result is a stable, experienced agency partner with the foresight and resources to effectively attack any marketing challenge.  

Local Representation

North America
Los Angeles
New York
San Francisco

Latin America
Bogotá, Colombia
Buenos Aires, Argentina
Caracas, Venezuela
Lima, Peru
Medellín, Colombia
Mexico City, Mexico
Montevideo, Uruguay
Quito, Ecuador
San José, Costa Rica
Santiago, Chile
São Paulo, Brazil

Europe / Middle East 
Amsterdam, Netherlands 
Athens, Greece 
Berlin, Germany 
Budapest, Hungary 
Casablanca, Morocco 
East Grinstead, England 
Edinburgh, Scotland 
Hamburg, Germany 
Jeddah, Saudi Arabia 
Kyiv, Ukraine 
London, England
Milan, Italy 
Moscow, Russia 
Paris, France 
Stockholm, Sweden

Auckland, New Zealand 
Bangkok, Thailand 
Beijing, China 
Ho Chi Minh, Vietnam 
Hong Kong, Hong Kong 
Jakarta, Indonesia 
Kuala Lumpur, Malaysia 
Manila, Philippines 
Melbourne, Australia 
Mumbai, India 
Seoul, South Korea 
Shanghai, China 
Singapore, Singapore
Sydney, Australia 
Taipei, Taiwan 
Tokyo, Japan  

Trade Organizations

Direct Marketing Association (DMA)
Association of National Advertisers, Inc. (ANA)
American Association of Advertising Agencies (AAAA)