Philosophy & Competitive Advantages
A New Breed of Agency
Our heritage is in marketing communications, but we understand that today’s business challenges require agencies to think differently. To think creatively to solve different kinds of problems in different ways. This means the right answer to a client’s problems may be a communications experience, but it may also be a brand solution or a media solution. The common theme running throughout RAPP’s approach, and the source of our competitive advantage, is the use of data, culture and technology to solve these complex challenges.
Unlike digital shops that were born digital, or brand agencies that only do traditional advertising, RAPP isn’t focused on a particular medium or channel. We’re an agency focused on consumers. We’re digital because consumers are digital. We’re committed to social and mobile media because people are social and mobile. Our solutions work because they’re rooted in data, based on an understanding of the brand’s context in culture and enabled by technology.
But don't just take our word for it. We’ve been ranked among the top digital and direct marketing agencies in the U.S. by Ad Age for the past several years. And in July 2012, we were recognized as a “Business Transformer” in Forrester’s report on the Interactive Agency Landscape. Business Transformers, Forrester says, will help companies transform business models, invent new products or enter new businesses by envisioning how digital capabilities enable firms to enter adjacent spaces.
We adhere to six core principles at RAPP that guide everything we do.
We Take the Initiative. We are self-starters. We create inspired solutions to problems and originate ideas that move our clients’ business forward.
We Collaborate to a Better Solution. We take ownership but share responsibility. We excel at building strong relationships and welcome diverse perspectives as a means of bringing the best thinking to our clients.
We Push Hard for What We Believe is Right. We fight for our clients and are passionate about creating the best solutions for them.
We Take Pride in the Quality of Our Work. We constantly seek to do better. We provide an example to others by always going the extra mile.
We Teach and We Learn. We search for opportunities to make time for personal development. We excite and energize others to grow and achieve personal and agency goals.
We Keep Our Word. We build trust by being reliable and dependable and we always act with honesty and professionalism.
Global Scale from One of the World’s Most-Awarded Agency Networks
With more than 50 offices in 30 countries, we have the global bench strength to create customer experiences on a global scale. And as part of Omnicom Group (NYSE: OMC), we have access to the world’s leading specialist agencies in just about any category or discipline. The result is a stable, experienced agency partner with the foresight and resources to effectively attack any marketing challenge.
Buenos Aires, Argentina
Mexico City, Mexico
San José, Costa Rica
São Paulo, Brazil
Europe / Middle East
East Grinstead, England
Jeddah, Saudi Arabia
Auckland, New Zealand
Ho Chi Minh, Vietnam
Hong Kong, Hong Kong
Kuala Lumpur, Malaysia
Seoul, South Korea
Trade OrganizationsDirect Marketing Association (DMA)
Association of National Advertisers, Inc. (ANA)
American Association of Advertising Agencies (AAAA)