Insights from RAPP Worldwide

Terry Young, CEO of sparks & honey, recently chatted with The Makegood about culture mapping, the data-driven newsroom model and the inspiration behind founding sparks & honey. After close to 15 years in advertising, he founded sparks & honey because he felt the industry needed &… read more

The hashtag is the new slogan. All hail the mighty hashtag. It’s special, it’s easy to incorporate and it puts brands right smack in the middle of the conversation. “Beyond Real Time, the New Creative,” presented by Deep Focus, highlighted the hashtag and its importan… read more

1. PARIS FX: L‘EXPERIENCE MAGIQUE – A SHOWCASE OF THE TOP VISUAL EFFECTS COMPANIES FROM FRANCE. How a bear skin rug came to life: “The Bear” was a hilarious spot for the French movie channel, Canal+ by Paris ad agency Havas Worldwide, formerly known as BETC Euro RSCG… read more

Generously portioned gin and tonics aside, the One Show Design Awards were fantastic. The work was captivating and inspiring. There were trees in Germany which used their falling acorns, that bounced off sound generating art at the base of the tree to compose music to throw a concert&hellip… read more

Last year, Creative Week felt a little like a game of “this or that,” “Soho or Dumbo.” Not this year. With the bulk of the daily festivities in Soho, seeing it all is now a little easier. The Soho Stage and the Microsoft Stage house the featured speakers. Here are a f… read more