RAPP, New York Follow Update

  • 437 Madison Avenue 3rd Floor
  • New York, New York 10022
  • United States
  • Phone: (212) 817-6800
  • Fax: (212) 686-7047

RAPP Sessions LA Internship Program

April 1, 2014

How can interns compete, shoulder responsibility or make mistakes when they aren’t empowered to do so? At RAPP, it’s a different story — interns get the opportunity to screw up completely. Or succeed in spades. Each internship session culminates in a head-to-head competitio…

How do we arm our clients in this new marketing Paradigm?

March 19, 2014

SXSWi is one of the premier interactive events that allows both agencies and brands to converge in Austin and to let our guards down for a bit to have an open dialog about both sides of the (bit)coin when it comes to digital transformation and the role trends play in marketing initiatives. T…

Do we have a creativity crisis on our hands?

March 17, 2014

Chase Jarvis, founder and chairman of creativeLIVE.com, looks to unleash a new generation of thought leaders that flip our current education paradigms and archaic system on their head. Jarvis lists 10 ways to place value back in the hands of tomorrow’s leaders. 1. Pursue a creative c…

Will content become the new advertising?

March 10, 2014

The notion that content has produced a new advertising model isn’t exactly new. It is, however, maturing as we see brands and agencies adopt the creation of newsrooms and the process of work alongside traditional marketing and advertising. OMMA pulled together the likes of Forbes, Dell…

Inexperienced @SXSW

March 10, 2014

Digital and interactive technologies and experiences are on full display here at SXSW. The city is flooded with startups and tech companies hawking new apps, and marketers looking for the next big thing. We are seeing everything from wearable devices to productivity and social apps. There ar…