RAPP, New York Follow Update

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Alexei Orlov named Global CEO

June 25, 2014

NEW YORK, June 25, 2014 – RAPP (www.rapp.com), a global customer experience agency and part of Omnicom’s DAS Group of Companies, today announced the appointment of Alexei Orlov as its Chief Executive Officer. Orlov will assume the role of CEO in July and report directly to Dale A…

RAPP Creatives Awarded with Grand Prize at the Inaugural “Comcast NBCUniversal Hackathon”

June 25, 2014

Agency’s winning “Thumbnail” Shapes the Future of Media & Technology This past weekend, a team of multi-disciplinary RAPP employees wowed the Comcast and NBCUniversal judges at its first hackathon themed “Help Shape the Future of Media & Technology.” O…

Top 5 takeaways from Integrated Marketing Week 2014

June 9, 2014

1. Will you engage me? More than half of marketers don’t have an active engagement strategy in an era where it is more difficult than ever to break through the clutter and connect with customers. A vast majority of consumers are connected, via laptop, desktop, tablet, mobile phone…

Segmentation is no longer the golden ticket

June 4, 2014

Thought Leader: Jessie Kernan As marketers, our efforts can no longer be laser-focused on segmenting the market space. If we are looking to harness desirable 1:1 targeted marketing, then data is inevitably the golden ticket. REAL target marketing cannot revolve around segmenting a particular…

Austerity 2: Understanding and redefining loyalty in the age of austerity

May 19, 2014

Publication: Whitepaper Thought leader: RAPP Date: 2013 The second wave of RAPP’s Austerity research, which has monitored consumer purchasing and shopping behavior to find out how people are adapting in the economic downturn, reveals a new coping strategy and how the way we spend our m…